Tuija Aalto
@taalto.bsky.social
Helsinki-based all-round-digital-media-pundit. Doctoral student w. Tampere University. Expert at Strategy and customer insights w. Yle the Finnish Broadcasting Company.
As creators’ influence grows, so does pressure to hold them accountable. Denmark plans to establish a media ombudsman to oversee influencers, and Spain tries to extend right of reply and rectification to large social media accounts. open.substack.com/pub/aalto/p/...
Regulating influence: Europe’s next media policy frontier
Europe moves to hold influencers accountable
open.substack.com
Looking forward to testing the new W Social soon. #wsocial Also Interesting this week: following the social footprint of Nordic societal discourse fron #almedalen and #suomiareena
Kolmannes suomalaisista seuraa uutisia sosiaalisen median vaikuttajien välityksellä. Miten kilpailuun tulisi vastata? @taalto.bsky.social ja @perttu.bsky.social Kauppinen kommentoivat Reuters-instituutin vuosittaisen kyselytutkimuksen tuloksia. 👉 suomenlehdisto.fi/vaikuttajien... #journalismi
New article on Journalistic social media influencers published, no paywall Aalto, T., & Frig, M. (2026). Controversies Over Journalistic Social Media Influencers: “Social Media Reality” Practices Expanding the Boundaries of Journalism. doi.org/10.1080/1751...
Controversies Over Journalistic Social Media Influencers: “Social Media Reality” Practices Expanding the Boundaries of Journalism
Tensions have arisen from journalists increasingly capitalising on their visibility as social media influencers (SMIs). In this paper, we analyse a diverse set of media texts published between 2019...
doi.org
An article two years in the making, accepted for publication. Yay!
My thoughts on authenticity vs. inauthenticity related to platformized influence open.substack.com/pub/aalto/p/...
"Performed authenticity has become more important than ever before because of social media," writes @sethclewis.bsky.social
The expert class confronts reality
"While perceived authenticity has always been an important piece of evaluating trustworthiness, <em>performed</em> authenticity has become much more important than ever before because of social…
buff.ly
I crafted the image below to convey the idea of the multiple actors online, from SMI to creators to artists, sportspeople and journalists as doing commercial collaborations, and to “newsfluencers” (Pew Research Center 2024). What am I missing? open.substack.com/pub/aalto/p/...
Influencers and influencer marketing defined, plus context
Influencers are people who successfully commercialize their social media following
open.substack.com
Creator-led journalism: journalist youtuber Johnny Harris launches a network called Newpress and introduces a new channel called Tunnelvision. Entrepreneurial Journalism within Creator Industry. Impressive, quality storytelling, exiting development indeed. youtu.be/uhq-e7_6xSg?...
Hmm this is a change in research findings until now, what do you make of this Ofcom / BBC report @rasmuskleis.bsky.social ?
@behindlocalnews.bsky.social · 2y agoBBC 'now one of the headwinds' facing local news publishers in the UK after it expanded local journalism coverage online. A big move from @ofcom.bsky.social - we look at what was said about the BBC here: behindlocalnews.substack.com/p/ofcom-says...
A Nordic fan funding figure: 5,7 million USD contributed to Swedish content creators on Patreon in 2023 aalto.substack.com/p/a-nordic-f...
I co-wrote a nonfiction book on making oneself discoverable on social media (aka personal branding) in 2010. Little did I foresee influencer industry and the media landscape w. newsfluencers and all. Future always ends up surprising, no matter how much foresight. And that’s great. #furiouslycurious
TikTok - a mystery. This educational video actually does a pretty good job explaining the multifaceted regulation and governance challenge ByteDance poses for western nations youtu.be/5CZNlaeZAtw?...
TikTok Ban: Last Week Tonight with John Oliver (HBO)
YouTube video by LastWeekTonight
youtu.be
Learning how to amplify: what is to resend on Bluesky? re-tweet it is not, re-post perhaps? re-skeeting has also been proposed)
Nicole K. Stewart@nicolestewart.bsky.social · 2y agoDid you know that posts on Bluesky are colloquially known as skeets (a portmanteau of ‘sky’ and ‘tweets’)? Hearts on skeets don’t boost visibility, they’re just skeet-sized hugs. In this ‘algorithmic neutral/choice’ environment, visibility is all about re-skeets, so re-skeet away…
Tiedättekö mikä päivä huomenna on? Huomenna television HD-kanavat vaihtuvat maanpäällisessä antenniverkossa kanavapaikkojen kärkeen. Eli jatkossa kanavapaikalla näkyy YLE TV1:n HD-versio SD:n sijaan. Tämä siis ennakkovaroituksena että tiedät miksi äitisi/isoisäsi soittaa huomenna kolmen jälkeen.
Podcasting theorized - this sounds super interesting looking forward to reading!
Aske Kammer@askekammer.dk · 2y agoThis is our book, "The Institutional Development of Podcasting". It lays out how #podcasting has transformed over the last two decades, tracing the influence of commercial media and platforms. The book is published November 26, but pre-order is possible now. www.routledge.com/The-Institut...
Oh hi Good to see you again What have you been up to? #smalltalk #socialnetworks
That feeling when you submit the final piece of coursework required for the completion of the course 🤩#computationalsocialsciences
