🚨 New: Google has added “search by image” data to Search Console GSC can now show you when people find your content via image search from Google Lens, Circle to Search, images uploaded to Google and Chrome’s “Search this image” feature.
Darren Shaw
@whitespark.ca
🔹 Founder of whitespark.ca/bluesky: local SEO software and services. 🔹 Local SEO educator with 36,000+ newsletter subscribers, 8,000+ YouTube subscribers, and 2,000+ email course sign-ups. 🔹 In charge of the annual Local Search Ranking Factors Survey
Do you know the leading cause of bad business reviews? Spoiler: it’s not pricing or bad quality. It’s communication. In her new study, @miriamellis.bsky.social analyzed reviews on 1,200 Google Business Profiles across 50 industries, and communication issues topped the list for almost all of them.
Here's an awesome SEO tip that leverages the topical authority Google already gives your site:
It’s 2026 and your definition of a “local citation” needs an update. If you still think citations just mean getting your business listed in a bunch of directories, you’re about 14 years out of date.
🚨 Google News: Google's AI assistant is about to start calling your business. Google just started testing a new Gemini feature called “Call for Me” on Pixel 11 phones in the United States.
This might be one of the creepiest AI hallucinations I’ve seen (yet). A college student on Reddit was using Claude to study German vocabulary when it suddenly said it needed to stop because it was going to be sick.
Here are 7 ways to make your content more citable by AI: 1. Use bullet lists and numbered Items 2. Use clear section headings 3. Name specific companies and tools 4. Include hard numbers and data 5. Include a comparison 6. Add a "How to Choose" section 7. Put the year in the title
Google Search Console is hiding a goldmine of your best keywords you didn’t even know you were ranking for.
AI is ruining the eyebrow heading, which is one of my favorite SEO tricks. The eyebrow heading is this small line of text that is above the main headline on a page.
Your AI is getting dumber over time because it remembers too much about you. An interesting article in Android Authority points out that ChatGPT, Gemini, and Claude can accumulate old or conflicting information over time, and that can start bleeding into future answers.
Literally stressing yourself out while the other party’s chilling 😔
Can you spot the SEO mistake the page below is making? Hint: This is a screenshot of their “services” page.
This Claude project will save you hours on research and make your content so much better. Steve Toth created a prompt that turns Claude into an Information Gain Researcher, and the amount of useful data it can dig up is kind of crazy.
🚨 Breaking Data Nerd News: Google just gave us an awesome update to their WordPress plugin, and if you’re not using it, you’re a loser. Site Kit is the official WordPress plugin from Google that pulls your GA4 and Search Console data straight into the WordPress dashboard.
AI Slop Is Killing Your Marketing Once you’ve seen one AI flyer, you’ve kind of seen them all. A recent Gartner study found that 50% of consumers would prefer to buy from brands that DON’T use generative AI in their content.
🚨 Google Business Profile News: view counts for Google Posts are back. If you go to your Google Business Profile and click Posts, you’ll now see a view count on each post.
Citations are back, baby! They were on the decline for many years as a local search tactic, but AI search has shot them back into the spotlight. Here’s your citation playbook for better AI search visibility:
Hey friends. Could you help with a quick local SEO study? It takes less than 2 minutes. I want to see if we can adjust the sort order of photos on a Google Business Profile by getting people to engage with a specific photo.
🚨 Google just gave us an incredibly powerful keyword research tool, and most people haven’t noticed it yet. Google Trends has added a new way to explore searches by category, without entering a keyword first. Here’s how it works:
This new research on AI search completely changed my perspective. Bill Widmer tracked more than 13,000 citations across ChatGPT, Claude, Gemini, and Perplexity, and got two very surprising results:
Our Local Ranking Grids are giving ✨ pristine ✨ sublime ✨ gorgeous ✨ Can’t say the same for that last one.
I analyzed 1.8 million Google Business Profiles across 4,209 categories. Here’s what I learned: 1. Specific primary categories perform better. Businesses using more specific primary categories had a 36% higher top-10 results presence than those using broader categories.
🚨 I think we just discovered something new in local SEO. We know that keywords in the business name impact rankings on Google Maps, but did you know that WHERE those keywords are placed also has an impact?
🚨 I think we just discovered something new in local SEO. We know that keywords in the business name impact rankings on Google Maps, but did you know that WHERE those keywords are placed also has an impact?
You know about Ask Maps. Now say hello to Google’s brand new Tell Maps 👋 Tell Maps is Google’s newest AI feature that allows users to *tell* Google about a local business (e.g. “this bakery is known for its canelés” or “there is parking in the back”).
Google gave us a checklist for what good website content should look like, and Steve Toth turned it into an incredible custom AI webpage grader.
I tested the Google Maps hack for moving the pin of a Service Area Business that is ranking in the wrong location. You won’t believe what happened…
This might be the clearest explanation yet of how AI-generated text can be detected. James Padolsey wrote a brilliant article explaining how AI text watermarking actually works. He compares AI writing to rolling weighted dice.
🚨 Breaking News: Google’s Local Services Ads will now charge you for leads even if you don’t answer your phone.