When analysing the performance of your #ScienceCommunication on social media, quantitative and qualitative insights matter. Social media analyst @elenamilani.bsky.social gives two examples: Are the comments to your posts positive or negative? Do the mentions praise or criticise you?

You should consider the quality of your followers, says @elenamilani.bsky.social: 🎯Are they members of your target group? 🌟Are there influencers or opinion leaders among them? #ScienceCommunication