Nick Asbury
@nickasbury.bsky.social
Writer and one half of Asbury & Asbury. Thoughts on Writing: nickasbury.substack.com Songwritings: songwritings.substack.com Other things: nickasbury.com
This post from @nickasbury.bsky.social sums it up well nickasbury.substack.com/p/embarrassi...
Embarrassing busybodies
Channel 4's latest 'Mirror on the Industry' report is diversity-by-spreadsheet from a clueless, self-appointed authority. Advertisers should reject it out of hand.
nickasbury.substack.com
Excellent and insightful as always – @nickasbury.bsky.social on the Sweeney Jeans furore and the concept of manufactured dissent.
Genes, memes and manufactured dissent
The story of a Gen Z backlash that never was, a right-wing backlash that eventually was, a left-wing-influencer-academic backlash that definitely was, and a raging culture war that maybe isn’t
nickasbury.substack.com
Latest and possibly last post on purpose in advertising and branding, for anyone interested nickasbury.substack.com/p/stengel-an...
‘Lost in the wash’, Patrick Baglee reviews Nick Asbury’s book The Road to Hell on the Eye blog, www.eyemagazine.com/blog/post/lo... #brandmadness #purpose
Further dispatches from Wordlesworth, where I plan my guesses to maximise the chances of poetry occurring, then post the results to an account no one follows on Instagram.
Every parent prays their kid is never the victim, but the deeper terror is that they could somehow turn into the perpetrator. A barely 13-year-old kid from an apparently happy, functional family phoning Childline to ask this – the heart breaks.
If anyone who follows me can suggest a few other people for me to follow, that would be nice - feel like I’m well short of critical mass. Heterodox-in-a-good-way or cheerfully apolitical would be cool.
I have pontificated about the purpose vibe shift in Marketing Week today. Please read if you have a subscription, or just assume I’m right. marketingweek.com/brand-purpose-…
Anagrampersand – a poem where each line is an anagram of ‘ampersand’. My contribution to Studio Sutherland’s excellent ‘A collaboration of ampersands’, which documents an ongoing creative obsession.
See the face you love light up with the realisation that purpose is the dry ice in the disco of corporatism amzn.eu/d/5sZTAVc
The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out
Buy The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out by Asbury, Nick (ISBN: 9781789634488) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.
amzn.eu
Nice shot of me and the 1985 Everton lads out in the pub last night
Cruising into the holidays with a nice, uncontroversial post about DEI in advertising. nickasbury.substack.com/p/my-inheren...
My inherently problematic Christmas ad diversity audit
This year's crop of Christmas ads is ethnically and gender diverse to a fault. But there's a weird reluctance to admit it in adland.
nickasbury.substack.com
Instead of sending Christmas cards this year, I’m making a donation to Unilever, to support their unsung work in making the world a better place via sales of mayonnaise and deodorant. In return, all I ask is a reasonable tax deduction and some borrowed interest for my book...
Fun to be part of this conversation with Martin Farrar-Smith, Gemma Ballinger, Daisy Phillips (Sheppard) and Alex Myers. We talked all things Purpose, from Simon Sinek to Jesus Christ, altruism to cancel culture. Spotify: lnkd.in/eg82RnkC Apple: lnkd.in/eh26JmHP
A Syria poem and a Notre Dame poem – both from five years ago, when I was chronicling the news with chronic wordplay. #realtime_notes
Still quietly plugging away at Wordlesworth, where I try to plan guesses to maximise the chances of a decent poem. Fun coming up with the titles too. Full collection over on Instagram.
True test of Bluesky is how it deals with a logo controversy
Feels like too nice a place to be posting this, but if you feel like some down-and-dirty politics, here's my latest post on Substack nickasbury.substack.com/p/the-post-p...
The post-purpose election
If the 2007-2008 financial crisis marked the start of the purpose era, the 2024 election might just mark its end.
nickasbury.substack.com
Posting some really good stuff over on X if anyone wants to find me there x.com/asburyandasb...
Me talking about the thing I always talk about – purpose. Mixed in with questions of credibility, authenticity and specific mentions of Dove, Nike, Jack Daniel's, Airbnb, Audi, BrewDog, Haagen-Dazs, Baileys and VW. www.youtube.com/watch?v=DxtN...
NICK ASBURY | The Myth of Purpose Marketing
YouTube video by Masters of Credibility
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I have so far failed to engage properly in BlueSky and I hang my head/profile pic in shame. But now I have a book to promote, so I'll try again. It's called The Road to Hell. Cover by David Pearson. Pre-order here (and pre-thanks if you do). amzn.eu/d/6ZXuji9
Latest from Songwritings, my ongoing conversation with @katevanderborgh.bsky.social about songs, writing and songwriting. This is a song written by me and brought to life by Kate, set to a 1935 cartoon by Max Fleischer. www.youtube.com/watch?v=8-oF...
Songbird - original song from Songwritings
Songwritings is a conversation about songs, writing and songwriting between Kate van der Borgh and Nick Asbury. The conversation includes the writing and per...
youtube.com
If you’ve never seen The Book Cover Review, you’re in for a treat – smart reviews by some of the best in the business. I’ve snuck in with a review that’s more about the writing than the design. bookcoverreview.co.uk/reviews/lyri...
One from the archives for Gerard Houllier. There were many ‘instant obituary’ poems in Realtime Notes, which I like to think resonate more because you know they were written in the moment.
Perpetual Disappointments Diary: not a new edition but works equally disappointingly for any year. Click the link and get it done. www.amazon.co.uk/Perpetual-Di...
