I went to Dagenham to measure the KSI effect ⚔️ 🗺️ ‘putting town on map’ 🤩 hordes of star-struck kids 📈 1800% spike in Google searches 📹 more stream views than PL games But at what cost to be part of the content machine? Is it worth it? Does it even matter?
Behind the scenes at KSI's Dagenham & Redbridge revolution
JAMES SHARPE: A football match was starting in half an hour, but it was already clear who was the main event and what was the sideshow.
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