Charlotte
@theseamaxwell.bsky.social
Social + Community Manager @playstack.com 🎮 Gamer + Reader + Creator 🌙 Views = My Own 🌱
Get ready for coin chaos - RACCOIN is coming to Steam on March 31, 2026! Combine special coins with powerful items to trigger satifying combos. 💰 Play the demo on Steam now!: tinyurl.com/yc4r6s5w youtu.be/QJF9Rm5RuG8 #RACCOIN #coinpusher #indiegame #roguelike
RACCOIN | Release Date Trailer
YouTube video by Playstack
youtu.be
Finally home 🇿🇦 which means this is my advance apology for my accent returning in full force. #lekker
My dog has only been at boarding for a day and I feel like I am missing a limb 🙃 He’s my shadow for sure 🐾
Google's 2025 Year in Search results give us a direct look at what players actively went looking for. In my new post, I break down some of the top game searches and what they reveal about community + curiosity. Read it here!: seamaxwell.substack.com/p/video-game... #gamesmarketing #videogames
open.substack.com
Egging On - an indie game where you play as a sentient egg - was poised for success but had a lacklustre launch. The issue wasn't the game, but a misalignment between its marketing and its player demographic. Check out my analysis here: open.substack.com/pub/seamaxwe... #gamesmarketing #gamedev
Egging On And Falling Off: An Indie Launch That Lost Momentum
How player misalignment, lack of UGC strategy, and low-impact detail pages stalled the success of an otherwise compelling rage game.
open.substack.com
Teamwork. Chaos. Questionable driving skills. Welcome to PACS!
Microsoft CEO said the core competitor of gaming is short-form video: “Gaming’s competition is not other gaming. Gaming’s competition is short-form video.” Not sure I agree. Short-form video has refreshed game marketing in the right way. Thoughts? #gaming #gamemarketing #gamedev
I cannot BELIEVE that Rhapsody: A Musical Adventure is on Steam About to relive my childhood 🎺
If the truck still runs, it’s an upgrade!
🎉 THE RACCOIN DEMO IS LIVE! 🎉 Push coins, stack towers, spin the wheel, and score BIG COMBOS! Oh, and silly me! Did I forget to mention I’ve also added a GLOBAL CHALLENGE! To find out more, play on Steam! #roguelike #demo #indiegame
Ever burnt budget on a big creator who just… didn’t move the needle? 🙃 Micro creators are reshaping game marketing with better engagement and real communities. Here's how to use them as your secret weapon. 👇 open.substack.com/pub/seamaxwe... #gamemarketing #gamedev #substack
Why Micro-Influencers Are Your Game's Secret Marketing Weapon
Big audiences don’t guarantee big results. Here’s why the most effective game marketing is coming from creators with 5k followers, not 5 million.
open.substack.com
The Shop Keeper Event on Steam is a dangerous place for my wallet 🙃
🎉 IT’S HAPPENING! 🎉 The RACCOIN demo is coming November 10th! Expect more coins, more chaos, and more combos. Mark your calendars! #roguelike #indiegame #demo