Donald Mackenzie and Judy Wacjman on the 40th anniversary of the Social Shaping of Technology
Addie McGowan
@addiemcgowan.bsky.social
Postdoctoral Research Fellow, Data Civics Observatory & @adtechproject.bsky.social. University of Edinburgh (Sociology and EFI). Academic by way of digital marketing strategist. Memphis, TN + Edinburgh, UK.
Thank you for having us!
Andrea Pollio@andretwp.bsky.social · last yr.It was a fantastic symposium! Thank you @adtechproject.bsky.social for co-hosting and the wonderful speakers Koray Çaliskan Donald MacKenzie @addiemcgowan.bsky.social @devikanarayan.bsky.social @kylzjarrett.bsky.social and @gilliantett.bsky.social
EVENT ALERT: Platforms and Society and @adtechproject.bsky.social present "How to Approach and Regulate Google?" - an online symposium 12 May 2025 | 9:00–10:30 AM (EST) / 3-4.30 PM (CEST) newschool.zoom.us/j/9834828717... (pw. 690528)
Huge thanks to @platformsnsociety.bsky.social for publishing our most recent project output. It argues that we need to reimagine Google Search as a supply chain, not a search engine. Check it out, open access, here: journals.sagepub.com/doi/10.1177/...
Prodexchange: Digital–industrial economization in Google Search supply chain - Koray Caliskan, Donald MacKenzie, Addie McGowan, 2025
Using Google as a case study, this paper analyzes the online advertising sector's search industry. Arguing that search engines are not engines, it examines...
journals.sagepub.com