Chris @ the Real Bread Campaign
@realbreadcampaign.bsky.social
Chris Young has coordinated the Real Bread Campaign for the food and farming charity Sustain since 2009. You can email me at realbread@sustainweb.org and find our about our work at http://www.realbreadcampaign.org/
Fermented wheat flour is a preservative confirms trade body: Federation of Bakers states it is used to inhibit mould and extend shelf life. www.sustainweb.org/news/oct25-f... #RealBreadCampaign
Fermented wheat flour is a preservative confirms trade body | Sustain
FoB states it is used to inhibit mould and extend shelf life.
sustainweb.org
The new issue of True Loaf, the Real Bread Campaign supporters' magazine, is out now! www.sustainweb.org/news/oct25-t... #RealBread #RealBreadCampaign
True Loaf magazine issue 64 out now | Sustain
Dive into the October to December 2025 edition of the Real Bread Campaign supporters' magazine.
sustainweb.org
Trading standards force M&S to review labels: Real Bread Campaign complaint leads to consumer protection intervention www.sustainweb.org/news/oct25-trading-standards-force-marks-and-spencer-m-and-s-to-review-labels #RealBreadCampaign
Trading standards force M&S to review labels | Sustain
Real Bread Campaign complaint leads to consumer protection intervention.
sustainweb.org
Where are The Bread Police? Who will protect us from questionable practices and promises? www.sustainweb.org/blogs/sep25-where-are-the-bread-police
Where are The Bread Police? | Real Bread Campaign
Who will protect us from questionable practices and promises, asks Chris Young
sustainweb.org
🎤 Meet the speakers for our Recipe for Change panel at #LabourPartyConference! We’re asking: “How can making food healthier help drive the shift to prevention?” Join us: Mon 29 Sept | 16:00–16:45 | ECL, Exhibition Event Hub, ACC Liverpool #RecipeForChange #LPC25
Dirty secret behind factory loaf 'clean labels'? Millions of supermarket loaves might hide a preservative in plain sight. www.sustainweb.org/news/sep25-fermented-wheat-flour-dirty-secret-behind-factory-loaf-clean-labels #bread #ultraprocessedfood #SourdoughSeptember #RealBreadCampaign
Dirty secret behind factory loaf clean labels? | Sustain
Millions of supermarket loaves might hide a preservative in plain sight.
sustainweb.org
New research from @sustainweb.org, Bremner & co and Ampney Brook Foundation shows how scaling up school meals could benefit children, farmers & the planet. Find out more at the @childrensfood.bsky.social webinar ⬇️ bit.ly/3UPEjod #followthecarrot #freeschoolmeals #childrenshealth
Follow the Carrot: How can more free school meals boost British farming? | Sustain
Join us for this interactive webinar exploring how expansion of school meals could deliver healthy, sustainable food for pupils and growth opportunities for British farmers and producers.
bit.ly
Happy #SourdoughSeptember! Whether making or buying this month, you are welcome to the Real Bread Campaign's annual, international celebration of genuine sourdough bread. Please share this post! #sourdough #sourdoughbread #RealBread #RealBreadCampaign
Fermented wheat flour = stealth additive? www.sustainweb.org/blogs/jul25-fermented-flour-stealth-additive-clean-label-propionic-acid #RealBreadCampaign #UPF #ultraprocessedfood #bread
Fermented wheat flour = stealth additive? | Real Bread Campaign
Some manufacturers are replacing calcium propionate with a ‘clean label’ preservative.
sustainweb.org
Who's joining us at the march on Parliament for good food this Sunday? www.sustainweb.org/news/jun25-london-march-against-fake-food-towards-good-food-for-all-6-july-2025 #RealBread #fightfakefood
Will you march to Parliament with us? | Sustain
Join the march against fake food towards good food for all.
sustainweb.org
Good food march against fake food. Will you hit the street with us in central London on 6 July? Organised by Cookery School on Little Portland Street www.sustainweb.org/news/jun25-london-march-against-fake-food-towards-good-food-for-all-6-july-2025 #goodfood #realfood #eatrealfood
Good food march against fake food | Sustain
Will you hit the street with us towards good food for all?
sustainweb.org
Sourdough vs. sourfaux! Guests chatting with Leyla Kazim on BBC Radio 4 Food Programme at 11am today include Real Bread Campaign co-ordinator Chris Young www.bbc.co.uk/programmes/m... #sourdough #sourfaux
BBC Radio 4 - The Food Programme, Sourfaux
Should the ingredients of sourdough be set out in law? Leyla Kazim investigates.
bbc.co.uk
We're supporting our friends at Better Food Traders running an online microbakery workshop on 30 June >> www.sustainweb.org/news/may25-m... #microbakery
Online microbakery workshop | Sustain
Learn how to create a microbakery with a clear mission, ethos and financial strategies for success.
sustainweb.org
Chartered Trading Standards Institute (CTSI) supports Real Bread Campaign’s food labelling call >> www.sustainweb.org/news/may25-c... #tradingstandards #foodlabels #consumerprotection #bread
CTSI supports Real Bread Campaign’s food labelling call | Sustain
Trading standards body urges Government to protect shoppers from misleading marketing.
sustainweb.org
Words ‘woolly as white-sliced’: #RealBreadCampaign reacts to supermarket loaf pricing responses >> www.sustainweb.org/news/may25-s...
Words ‘woolly as white-sliced’ | Sustain
Real Bread Campaign reacts to supermarket loaf pricing responses
sustainweb.org
What’s ‘wholemeal’ hiding? The Real Bread Campaign questions loaf label legality: www.sustainweb.org/news/may25-w...
What’s ‘wholemeal’ hiding? | Sustain
The Real Bread Campaign questions loaf label legality.
sustainweb.org
Supermarket loaves: why the massive markup? How do the multiples justify charging 200% more for a ‘premium’ loaf? www.sustainweb.org/blogs/apr25-...
Supermarket loaves: why the massive markup? How do the multiples justify charging up to 200%25 more for a ‘premium’ loaf? | Real Bread Campaign
How do the multiples justify charging 200% more for a ‘premium’ loaf?
sustainweb.org
What Lidl doesn’t want you to know: leaked list exposes what retailer chooses to leave off labels. www.sustainweb.org/blogs/apr25-...
What Lidl doesn’t want you to know | Real Bread Campaign
Leaked list exposes what retailer chooses to leave off labels.
sustainweb.org
Is M&S on a (non-UPF) roll? Real Bread Campaign coordinator Chris Young considers the retailer’s ‘only five ingredients’ claim. www.sustainweb.org/blogs/apr25-...
MandS on a (non-UPF) roll? | Real Bread Campaign
Real Bread Campaign coordinator Chris Young considers the retailer’s ‘only five ingredients’ claim.
sustainweb.org
Asda taken to task over ‘freshly baked’ claim. Update from @realbreadcampaign.bsky.social 🔽
Asda taken to task over ‘freshly baked’ claim | Sustain
Latest in 8-month trading standards case.
buff.ly
Let’s look at loaf labelling, from both sides of the bakery counter. www.sustainweb.org/realbread/articles/mar25-lets-look-at-loaf-labels #bread #bakery #RealBread #RealBreadCampaign
Let’s look at loaf labelling: from both sides of the bakery counter. | Real Bread Campaign
From both sides of the bakery counter.
sustainweb.org
Real Bread bakers: consumed by their craft Food writer, presenter and third-generation baker, David Wright, considers the costs of the vocation. www.sustainweb.org/realbread/articles/mar25-real-bread-bakers-consumed-by-their-craft #bread #baking #bakery #RealBread
#Waitrose 'in-store bakery' marketing: is the supermarket chain walking the walk it talks? www.sustainweb.org/news/feb25-w...
Waitrose 'in-store bakery' marketing | Sustain
Walking the walk they talk?
sustainweb.org
