AI won't replace you. Someone using it better will. #ProgIO NY 2026 will make sure it's you. Hear from the people operating through the shift, not writing think pieces about it. Register today: https://www.adexchanger.com/go/programmatic-i-o-2026-new-york/ #ProgrammaticIO #AdExchanger #AdTech

$100 off. Tonight only. Code SUMMER26 disappears at midnight — and so do your savings on 2026 AdExchanger Awards tickets. After that, prices go up. 👉 Secure your seat to an evening of recognition, connection and insight: https://www.adexchanger.com/go/awards-2026/. #AdExchangerAwards #AdTech

Meet the buyers, builders, and sellers of programmatic taking the stage at Programmatic I/O New York. These are the people running point on the conversations that matter this year. Register today: https://www.adexchanger.com/go/programmatic-i-o-2026-new-york/ #ProgrammaticIO #AdExchanger #AdTech

Audio: 30% of consumption. 3% of ad spend. 🎧 The pipes are there. The problem is upstream. Senior Editor Anthony Vargas on what's keeping digital audio stuck 👇 After thought or omnichannel default — where does audio sit in your planning? #AdTech #DigitalAudio #Programmatic #StreamingAudio

What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio | AdExchanger

To close the gap between digital audio ad spend and audience engagement, platforms want to get more deeply embedded in omnichannel campaign planning tools.

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The TV home screen: last bastion of direct CTV supply. Until now. Samsung just opened it up to programmatic via TTD and DV360. 📺 Victoria McNally on the opportunity — and the brand safety stakes 👇 Prime real estate or brand safety minefield? #AdTech #CTV #Programmatic #SamsungAds

Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically | AdExchanger

Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday.

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Attention metrics just landed in Amazon DSP pre-bid targeting. 👀 Filter low-attention inventory before you spend. MFA sites out by default. Senior Editor Anthony Vargas on whether attention is ready to be a real ad currency 👇 #AdTech #Programmatic #AttentionMetrics #AmazonDSP

Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting | AdExchanger

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.

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We're thrilled to share that the AdExchanger editorial team has been honored with a Bronze National Azbee Award for our coverage of the Google ad tech antitrust trial! 🥉 #AdTech #GoogleAntitrust #AdExchanger

Performance TV is having its moment 📺 — and Upfronts starts TODAY 🎉 🛒 Shoppable ads ⏸️ Pause ads 💰 TV vs. your digital budget The industry is watching. Are you? ☕ #PerformanceTV #Upfronts #CTV #AdTech

Amazon pre-announced at its own upfronts: Dynamic TV Creative swaps CTAs based on your place in the purchase journey. Same ad. Smarter delivery. No AI slop. Associate Editor Victoria McNally on what it means 👇 #AdTech #CTV #AmazonAds #Upfronts

Amazon’s Interactive CTV Ad Suits Now Includes Creative Optimization | AdExchanger

Amazon preempted its Monday evening upfronts presentation by announcing the launch of a new ad product called Dynamic TV Creative.

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TTD: +12% revenue. -15% stock. Jeff Green: "the open internet gets first dollar. Inevitable." Senior Editor James Hercher on whether it holds up 👇 Bold vision or cope? #AdTech #Programmatic #TheTradeDesk #Earnings

The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality | AdExchanger

The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped slightly to $40 million and 6%, respectively, according to its quarterly ea...

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#ChatGPT's ad inventory problem: advertisers couldn't spend their budgets. The solution: serve ads to logged-out users. 👀 OpenAI hasn't announced it. But our source saw two ads mid-chat — Canva and JobCopilot — and described them as "pretty seamless." #AdTech #OpenAI

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.

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🤖 66% of teams are stuck in AI experimentation. Only a few are actually shipping. Join AI Digital + AdExchanger to see what’s different — and how teams are deploying real tools in production. 🗓 May 4 | 2 PM ET 🎟 Free 🔗 utm.guru/uoakJ #AI #AdTech #Marketing

Most teams are still experimenting with AI. Very few are actually shipping. Join AI Digital Labs + AdExchanger to learn what separates the two — and see real AI tools already in production. 🗓 May 4 | 2 PM ET 🎟 Free webinar 🔗 utm.guru/unZxg #AI #AdTech #Marketing

RPS > traffic? 📉➡️📈 Anthony Vargas on how publishers are using AI-driven recommendations to keep users engaged — and monetize smarter. What’s your north star metric? #AdExchanger #Publishing #AdTech

On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Mula's AI content recommendations help On3 keep its engagement and RPS consistent amid traffic drop-offs and the growing scarcity of online attention.

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Agentic ad buying 🤖 Andrew Byrd covers Kargo’s Project Kera — where AI turns briefs into live campaigns fast… …but agencies still want control 👀 Is this the future of media buying? #AdExchanger #AdTech #AI

Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools | AdExchanger

Last week, the SSP Kargo announced a closed beta of its AI unified buying platform, Project Kera. The ad agency, Wpromote, is an early tester.

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Fragmentation fatigue is real 😵‍💫 Joanna Gerber covers how AI Digital’s Elevate uses AI to unify data + surface insights faster (hello, audio wins 🎧). Is this the beginning of the end for silos? #AdExchanger #AdTech #AI

Dairy-Free Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights | AdExchanger

A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem.

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Privacy rules aren’t vague anymore 🚨 Allison Schiff breaks down what regulators want: ✔️ honor opt-outs ✔️ minimize data ✔️ protect kids Who needs to step up most? #AdExchanger #Privacy #AdTech

What Regulators Talk About When They Talk About Ad Tech | AdExchanger

If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying.

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Keyword blocking strikes again 🚫 Anthony Vargas on why blunt blocklists are filtering out brand-safe content — and limiting reach. Context > keywords? What’s your take? #AdExchanger #AdTech #BrandSafety

Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories | AdExchanger

The effect wasn’t just limited to news content. The Reuters.com/lifestyle vertical also had some of its brand-suitable pages blocked.

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The Ten Plagues of Programmatic www.adexchanger.com/comic-strip/...

Measurement = noise? 📊 Allison Schiff covers how causal MMM uses real experiments to anchor media decisions — and why proving something doesn’t work can be a win. Is it time to rethink MMM? #AdExchanger #AdTech #Measurement

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.

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“AI-native,” “AI-ready”… AI everywhere 🤖 But Allison Schiff reports the real issue: regulation is struggling to keep pace — and conflicting rules are making compliance harder than ever. Is AI moving faster than the law can handle? #AdExchanger #AI #Privacy #Regulation

AI Is Moving Fast. The Law, Not So Much | AdExchanger

IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to keep up.

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AI answers are replacing clicks 📉 Local publishers are seeing traffic drops of up to 50% — and turning to collaboration, shared IDs and owned audiences to adapt. Andrew Byrd breaks it down 👇 Is this the end of referral-driven publishing? #AdExchanger #Publishing #AI #Media

Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief | AdExchanger

Local media companies have already seen traffic declines of 25% to 50%, and the Local Media Consortium is collaborating to fight the problem.

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“All media isn’t created equal” — but programmatic doesn’t always act like it 📊 Anthony Vargas on CIMM’s push to redefine media quality using attention + context — not just IDs and outcomes. Will buyers lead the shift toward quality-first measurement? #AdExchanger #AdTech #CTV #MediaQuality

CIMM Is Out To Prove That All Media Isn’t Equal | AdExchanger

An new CIMM paper demonstrates that differences in media quality matter and that tying media value to short-term outcomes perpetuates industry challenges.

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Zeta’s new AI agent Athena wants to be your campaign copilot. 🤖 Joanna Gerber, Associate Editor, AdExchanger, explains how voice prompts, predictive insights and unified workflows could make marketing platforms easier to use. Same data, less friction. #AdExchanger #AI #AdTech #MarTech

How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent | AdExchanger

Hotel chain Red Roof is using Zeta's new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.

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Brand trust is fragile. 📦 Allison Schiff, Managing Editor, AdExchanger, writes about a FedEx delivery miss and what it says about slogans, customer experience and the push toward AI-driven operations. Innovation doesn’t help if the basics fail. #AdExchanger #CX #Marketing

What Happens When A Brand Fails To Deliver On Its Basic Promise | AdExchanger

Customers don't need perfection. But they do need to know that a brand will make it right when something goes wrong.

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CTV can target almost anything — but should it? 📺 James Hercher, Senior Editor, AdExchanger, looks at how CKE balances regional targeting, streaming TV scale and retail data to prove local ROI. More precision often means more cost. #AdExchanger #CTV #AdTech #StreamingTV

Carl’s Jr. And Hardee’s Marketing Goes Regional With Amazon Ads’ Streaming Media | AdExchanger

The age-old question for streaming TV advertisers is how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr.,...

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Automation tuned floors. Agents might run the auction. 🤖 Andrew Byrd, News Editor, Publisher Ad Ops, AdExchanger, reports on publishers testing sell-side AI agents to package inventory, respond to buyers and negotiate deals. Still early, but the stack is changing. #AdExchanger #AdTech #AI

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

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📺 CTV performance is under more scrutiny than ever. Join PebblePost + AdExchanger to learn how to prove incremental impact and deliver reporting that stands up in the boardroom. 🗓 Apr 16 | 11 AM ET 🎟 Free webinar 🔗 utm.guru/umGyM #CTV #AdTech #Measurement #Incrementality

🥁 Drum roll please… The winner of the AdExchanger comic caption contest is Thomas Kernan (Adform) 🤖 Winning caption: “Are they prompts or triggers?” He wins a free ticket to Programmatic AI (May 18–20, Las Vegas) Join him → utm.guru/umuVr #AdExchanger #AdTech #AI #Programmatic

Olympics advertising is getting more programmatic. 🏂 NBCU expanded buying across seven DSPs and used AI to review creatives and optimize campaigns during the Milano Cortina Games. Is programmatic ready for prime-time sports? #AdExchanger #Programmatic #CTV #LiveSports

How Programmatic – And AI – Took Over The 2026 Winter Olympics | AdExchanger

NBCU made Olympics inventory available in 7 DSPs and Comcast’s Universal Ads platform. It also used AI for creative review and optimization.

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