Matthias Hagen

@matthias-hagen.bsky.social

Professor of "Databases and Information Systems" at Friedrich-Schiller-Universität Jena, Germany, and member of @webis.de. Research in information retrieval and natural language processing.

🧵 4/4 The shared task continues the research on LLM-based advertising. Participants can submit systems for two sub-tasks: First, generate responses with and without ads. Second, classify whether a response contains an ad. Submissions are open until May 10th and we look forward to your contributions.

🧵 3/4 In a lot of cases, survey participants did not notice brand or product placements in the responses. As a first step towards ad-blockers for LLMs, we created a dataset of responses with and without ads and trained classifiers on the task of identifying the ads. dl.acm.org/doi/10.1145/...

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🧵 2/4 Given the high operating costs of LLMs, they require a business model to sustain them and advertising is a natural candidate. Hence, we have analyzed how well LLMs can blend product placements with "organic" responses and whether users are able to identify the ads. dl.acm.org/doi/10.1145/...

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Can LLM-generated ads be blocked? With OpenAI adding shopping options to ChatGPT, this question gains further importance. If you are interested in contributing to the research on LLM-based advertising, please check out our shared task: touche.webis.de/clef25/touch... More details below.

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📢 Our paper "The Viability of Crowdsourcing for RAG Evaluation" has been accepted to #SIGIR2025 ! We compared how good humans and LLMs are at writing and judging RAG responses, assembling 1800+ responses across 3 styles, and 47K+ pairwise judgments in 7 quality dimensions. 🧵➡️

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