DJ Sixsmith

@djsixsmith.bsky.social

Husband, girl dad x2, Fordham alum

I’m headed to Indy to cover Game 3 of Knicks/Pacers. Recap of the games I’ve covered: -Habliburton choke gesture -Knicks go up by 40 over Boston and get back to ECF for first time in 25 years -Knicks overcome double-digit deficit to beat Boston in Game 1 -Dennis Schroeder go ahead 3 to win Game 2

X being down is a great reminder of the importance of building your social presence across multiple platforms. The NFL reporters who took the time to invest in other platforms like Bluesky benefit today as they break news and build audience.

Steph Curry’s botched Nike presentation that paved the way to him leaving for Under Armour and the Luka Doncic trade are two of the most seismic basketball events of the past 15 years. Both were orchestrated by Mavericks General Manager Nico Harrison.

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Netflix is in the live sports business because it is the single greatest marketing tool to promote its new shows/movies and drive new sign-ups. That $150 million investment will pay off big time.

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I read 21 books in 2024. As you can see, I like to read about a diverse array of topics and people. My favorite book of the year was Unscripted by James Stewart and Rachel Abrams.

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A what if that doesn't get talked about enough is what if the Giants picked Josh Allen instead of Saquon Barkley with the #2 overall pick in 2018. The state of the franchise would look a lot different today.

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Karl-Anthony Towns is the biggest reason why the Knicks can make a deep playoff run. Towns has 13 straight double-doubles, he’s 12th in the league in points per game, and is second in rebounds per game. The Knicks are the big winners of the KAT/Julius Randle trade.

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The Mets going from owners losing hundreds of millions of dollars in a Ponzi scheme to an owner signing away a star free agent from the Yankees for $765 million is one of the most remarkable swings in sports history.

LeBron created the blueprint for athlete production companies. I would be really curious to know how many other celebrity/athlete production companies are profitable. That being said, it’s really staggering that SpringHill has never been profitable given how much money it raised.

Lucas Shaw@lucasshaw.bsky.social · 2y ago

SpringHill, the media company co-founded by LeBron , lost $28 million last year. It's never made $$. A look at how the Hollywood recession is impacting production companies -- even those led by the world's most famous people -- in this week's newsletter. www.bloomberg.com/news/newslet...

After 2.5 great years at CNBC, I’m excited to share that today is my first day as the Director of Sports Social Media at the New York Post! I’m grateful for the opportunity and excited to get started.

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“It’s built by the people, for the people.” It’ll be fascinating to see how @bsky.app grows and how the team will scale its business to keep up with its growth. I really believe this platform is here to stay and offers a place to build a social community like Twitter once did.

The New York Times@nytimes.com · 2y ago

Over the past week, the social media site Bluesky's growth has exploded, more than doubling to 15 million-plus users, as people seek alternatives to X, Facebook and Threads.

I interviewed Jake Paul in 2017 when people knew him only for his YouTube videos. It’s still hard to believe that he is now the biggest name in boxing. This quote about the power of social media is particularly resonant after Paul defeated Mike Tyson live on Netflix.

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