Incentivizing newsroom innovation changes the ideas you get. To drive real breakthroughs: 1️⃣ Match rewards to your goals (volume vs. impact) 2️⃣ Tailor incentives for specialists vs. generalists 3️⃣ Build complementary teams
Ernesto Aguilar
@eaxlr.com
Public media, engagement, AI & new leadership at KQED • write oigo.us x AI & Public Media Futures on LinkedIn • music for @treblezine.bsky.social + @campradio.bsky.social • Body in San Francisco, soul in Houston. 🤠 ernestoaguilar.com
"Once we retreated from the front porch to the backyard patio, it signaled a breakdown of the neighborhood." Some deep meaning here: witwisdom.tomgreene.com/p/s...
witwisdom.tomgreene.com
Incentivizing newsroom innovation changes the ideas you get. To drive real breakthroughs match rewards to your goals (volume vs. impact); tailor incentives for specialists vs. generalists; and build complementary teams.
Right in time for Halloween parties, Fieldworks' new IPA boosts KQED. Get yours today.
An encouragement for all my manager friends, about an issue we do not talk about enough: Support staff through menopause and other life transitions with flexibility, privacy and benefits that recognize the full span of a career, please.
On the hunt for an interviewee next OIGO. Perhaps you know someone who should be in the spotlight? Now is the time to contact me. I'd love to hear more.
apropos of nothing, what if I write a story titled "What Are Nonprofit Boards For, Anyway?"
Newsroom stress wires us to fixate on what’s going wrong. Recalibrate your leadership mindset by deliberately finding what’s working. Log 3 daily highlights. Keep a "wins" folder of positive listener feedback Ask your team to share small victories!
Stop letting daily station emergencies crowd out your highest-impact work. Use "commitment triage": 1️⃣ Sort tasks by core impact vs. noise 2️⃣ Stop saying yes out of guilt 3️⃣ Protect your peak hours for deep work
"By building a diverse, regionally representative map of creators and trusted messengers... we aimed to strengthen connections and identify authentic opportunities for collaboration." betternews.org/journalism-c...
How building a local creator map can lead to stronger community connections - Better News
Public Source built a diverse, regionally representative map of Pittsburgh creators and trusted messengers to strengthen relationships and spark new opportunities for collaboration.
betternews.org
We all flub sometimes. Embarrassment at work is part of trying hard things. When it feels not great, own the mistake, fix what you can and do your best to learn for next time.
Public media is increasingly influenced by shifting audience demographics. OIGO is committed to staying ahead of these changes by actively engaging with the latest audience research. Subscribe to stay updated on our efforts to elevate the industry. oigo.us
OIGO | Ernesto Aguilar | Substack
A newsletter about Latino/a, Latine, Latinx content, audiences and engagement in public media. Click to read OIGO, by Ernesto Aguilar, a Substack publication with thousands of subscribers.
oigo.us
Listen again: Ghost Frequency / 18th October 2026 🌟3rd: #MusiqueConcrète 🌟10th: #Drone 75th: #Electronic Playing tracks by Autechre. @eaxlr.com | www.mixcloud.com/camp_fr/ghos...
In public media's uncertain financial climate, ambitious visions aren't enough. If your strategic aspirations outpace what your team believes is possible, trust naturally erodes. My fix? Inspire sustained effort by connecting a better future to a credible path forward.
We obsess over how our newsrooms produce content, but rarely consider when. If you schedule heavy strategic work without considering when your team is naturally sharpest, you risk missed potential. Try aligning workflows with your team's natural rhythms.
Research indicates that the current CEO selection trend is having the most difficult impact on Gen-X women professionals. www.kornferry.com/insights/...
Hitting Your 50s—But Not As a CEO
Evidence suggests fewer fiftysomethings are getting the top jobs than in prior generations. How older and younger contenders are squeezing them out.
kornferry.com
Acting on newsroom feedback strengthens your station, but pacing matters. The way forward? Pause, process the feedback, and manage how you implement the change.
See you soon!
How can journalism embrace new technology while preserving its history? At Propel Regional Training in Burbank, Maynard brings together Ernesto Aguilar Aguilar, Dr. José Luis Benavides and Dr. Keith Rice to explore ethical AI, photojournalism and the power of archives.
See you soon, Colorado radio friends! rockymountaincommunityradio.org
How do we plan for the long-term sustainability of public media in an era of AI disruption? It requires making disciplined, strategic bets on audience platforms despite the volatility. Your core editorial value is what matters most.
I don't do enough for OIGO's gracious paid subscribers, but decided to explore for them the whole Tiny Desk Los Tigres Del Norte scandal that popped off Friday. Read on, and sub if you are so moved. oigo.us/p/tiny-desk-controv...
The Tiny Desk controversy explained
NPR’s editing of Felix Contreras’ comments before Los Tigres Del Norte and the backlash
oigo.us
Leading organizational change in public media requires navigating competing expectations. Clarity is sometimes the need when we talk transparency. So, slow down important messaging, invite questions, and give your staff the context they need to absorb shifting strategies.
See you later this week in Burbank, at the Maynard Institute's next Propel training! If you're in the area, say hi. Would love to catch up.
5-6pm: Ghost Frequency From experimental compositions to ambient landscapes, Ghost Frequency is where unseen vibrations and avant-garde textures reshape the boundaries of sound. @eaxlr.com | ghostfrequency.xyz #Experimental #Noise #MusiqueConcrete #Drone #Electronic *⏰️CEST
AI can speed up workflows, but it can also cause brain fry. If people are juggling multiple tools without clear guardrails, attention overloads. A solution? Design integration that boosts journalism and vets tools without exhausting our teams.
More research indicates using "democracy" in messaging may not be the benefit public media think it is. Helpful perspective. www.newspapers.org/stories/...
Save the press but don’t say ‘democracy’ - America's Newspapers
Be warned, dear reader, this column may trigger you. Skip straight to the comics if necessary. A new report, drafted to help the news media build public support, says that talking about democracy triggers people nowadays because they’re so burned out
newspapers.org
Many newsroom leadership problems stem from misreading what people actually need. If you're in power, don't offer broad vision when people need fairness, or empowerment when they need clear editorial direction. Everyday frustrations are signals.
If you're in programming, when leaders question broadcast metrics, don't just dump data. Identify their underlying need, whether it's reassurance on underwriting or clarity on audience analytics, and you'll build far greater bonds. Your analysis can be helpful.
Back Sunday on Camp Radio with experimental sounds for your weekend. Listen in at 8 am Pacific here: listen.camp/
CAMP / listen
Radio from CAMP - residential arts and music courses high in the French Pyrenees, with Chris Watson, Gavin Bryars, Laraaji, Jozef van Wissem and others
listen.camp