Ed Hodgson

@edhodgsoned.bsky.social

Researcher

Every week we ask who Britons would vote for - this week we asked who they'd vote *against* Here's what a negative voting intention looks like: 🌹Lab 23% ➡️ Ref: 22% 🌳 Con: 10% 🌏 Green: 4% 🐦‍ LD: 4%

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Something really striking about the energy transition in the UK is that, despite having halved our emissions since 1990, very few people are aware of this success - only a quarter of the public think we've made a meaningful difference to cutting our emissions

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Really strong connection between life satisfaction and voting intention - people with low life satisfaction are much more likely to take a risk on a smaller or newer party, Labour is only comfortably ahead on people who give their life satisfaction at 10/10

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The standout feature from Reform’s performance in the polls is not how many votes they are winning from the Conservatives and Labour, but how many they are gaining from non-voters. Whether or not these voters actually turn out will shape the next election - a 🧵

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I think this is really interesting and revealing polling, but also worth remembering that in a fragmented/multiparty system these head-to-heads matter less to national vote patterns - it makes no difference if a Green voter prefers Badenoch to Farage if they won't vote for either anyway

Otto English@ottoenglish.bsky.social · last yr.

Going to keep saying it - the Farage effect is largely an illusion. Many, many more people loathe him than like him.

Sign of how things have changed on Twitter/X over the last year: In the 2024 local elections, Green gains won easily the most likes on Twitter. In this year's locals, those were overshadowed by people liking and engaging with Reform wins.

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One way to measure levels of polarisation between different voter groups is to assess whether people can understand or explain why people might vote for another party: On this measure, Liberal Democrat voters are the least understanding of what might be driving people to Reform

Bar chart titled "38% of Britons say they see no reason to vote for Reform UK." It presents survey responses to the question: "In your view which of the following, if any, are the main reasons to vote for Reform UK?" showing the percentage of people who selected "I see no reason to vote for Reform UK" from a list of 18 options. The chart breaks down responses by 2024 General Election vote:

All: 38%

Conservative: 27%

Labour: 47%

Liberal Democrat: 62%

The Green Party: 44%

Did not vote: 39%

Source: More in Common, May 2025.

Number of wards won with more than 50% of the vote: 🌹 Labour: 3 (!!) 💚 Greens: 9 🕴️ Independents: 14 🌳 Conservatives: 27 🐦 Liberal Democrats: 55 ↗️ Reform: 66 (!!)

There has been lots of talk about a theoretical Tory-Reform pact at a national level - but look locally and around the country these parties will have to work together if they want to administer their county councils, where a Reform-Tory deal is the only way to get a majority.

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If Runcorn really is within 4 votes it would be the closest result in a by-election in modern history. Only 2 parliamentary by elections since World War 2 have been decided by fewer than 100 votes.

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Looking at initial data from Northumberland - it's revealing (and to some extent surprising) that Reform are performing best in the more Labour-y areas, and doing less well in more Conservative areas - could signal more worry for Labour later tonight

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🔥 Putting my geography degree to good use and looking at some historic weather data - Today is Britain's hottest local election on record! Typically, warm weather can increase turnout, but today's unseasonably hot May day could have the opposite effect if it ends up TOO hot...

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Some dramatic age profiles for voting intention at these local elections: Steep drop-off in Lab and Green support with age, Conservatives doing particularly well with the 75+ group, Reform winning among middle-aged voters

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The big test for Reform at these local elections will be if they can convince their voters to come out to vote - in our polling, Reform voters are the LEAST likely to say they usually vote in locals, but the MOST likely to say they'll definitely vote in these ones

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Our polling shows Reform are likely win the mayoralty in Hull and East Yorkshire next week - to find out why people are voting for Reform we’ve been holding focus groups across the mayoralty for the last week. Here’s what I learned from a group of voters in Hull on Thursday 🧵

Luke Tryl@luketryl.bsky.social · last yr.

We find the Hull and East Yorkshire Mayoral Race is too close to call with Reform's Luke Campbell leading the Conservative Anne Handley by 3 points and Liberal Democrat Mike Ross by 5. ➡️ REF UK 27% 🌳 CON 24% 🔶 LIB DEM 22% 🌹LAB 17% 🌍 GREEN 7% 🏵️ YORKSHIRE 4%