Emma Fletcher

@emmafletcher.bsky.social

Self-Employed since 2022 running niche internet business, my family doesn't understand how I make $$$ Making DIY soldering kits -> learntosolderkits.com Helping biz owners with emails -> evergreensupport.co Previous life software engineer, still a nerd

2026 is the year of automating "stupid things" - the things that seem trivial but I do every week and they annoy me #1 - Toggl -> Gusto: Quick script that runs at the end of every pay period, pulls each employees time from Toggl and turns it into an upload-able Gusto file #buildinpublic

I was feeling burnt out at the end of 2025 - chronically online - uninspired / no new ideas So I decided to enroll in a class at the local community college to get out of my comfort zone The class is all about business expenses and recording keeping good professor, good classmates, its awesome!

Been on a bit of a learning kick this week: - Doing a free course on Google Ads (not sure if I am going to use this for a marketing experiment but it is interesting) - Almost to 100 hours of comprehensible input for Spanish (been working towards this for months, excited for the milestone)

Been hearing for 3 years how AI will replace my human support service and yet people keep hiring us 🤷‍♀️ Most see it as a differentiator now to have an empathetic, human team helping customers in a world where corporate support is overrun with chatbots

Ian Landsman@ianlandsman.com · last yr.

This is part of the reason AI customer service is unlikely to completely take over. There's always going to be a competitive advantage in actually listening to customers. For some situations, that's not important (or the co. doesn't care), but often it still is. seths.blog/2025/09/to-b...

"Hi - I'm in a bind where the web page I have isn't working and my programming AI is saying it's this issue. Might you be able to help me decipher this?" My least favorite type of customer support ticket. Consistently includes made-up features and incorrect steps.

If you think your customer inbox is bad, just know there is always someone else out there who has it worse I'm completing this audit right now but am struggling to not just immediately start responding to customers - I want to help!

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One of the weirdest (but most fun parts) of running Evergreen Support is embedding myself into totally different businesses that I have never considered before and learning all their lingo and quirks Today I am learning what part of a ring is the "shank" - never thought I'd need to know that

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Them: So your website says you do 'human support' - but you actually use AI behind the scenes right? Me: Nope, no AI Them: But you write software... why use humans? Me: Cause I prefer human support over AI Them: I don't understand 🤯

3 years in on Evergreen Support and I still have (many) days where I think to myself: "why didn't I think of a process/standard for this before? the way we've been doing it is so disorganized" 😅

Here's a perfect example of why I won't outsource customer support to AI: I ask: "Do you have this feature?" <AI confidently responds: "Yes, we have that feature!"> <Human agent comes on: "Sorry, disregard that AI answer. That's wrong. We don't have that feature.">

Screenshot of a customer support conversation showing an AI initially claiming 'Yes, we have that feature' when asked about an AI plugin for querying customer conversations. The AI bot provides a detailed response about their 'AI Data Hub' feature. However, a human agent named Pedro then corrects this, saying 'Please disregard the AI's answer. At the moment, we don't have said feature. It is in our roadmap, but we don't have an ETA for it just yet.' The image illustrates the contrast between AI overconfidence and human accuracy in customer support.