Enrico Pavan

@enricopavan.bsky.social

๐Ÿ“ˆ Digital Analyst & Conversion rate optimization since 2004 ๐Ÿ—ฃ Speaker ๐Ÿ“š #GA4 book author ๐Ÿ€ NBA Fan ๐ŸŒ‰ San Francisco's addicted ๐Ÿฅ Drummer ๐Ÿ’ผ http://www.analyticsbooster.com

Big news from Google Marketing Live 2026! ๐Ÿšจ We are officially entering the "Agentic Era" of marketing. From predicting future sales with Meridian to text-to-video creation via Gemini Omni, the game has completely changed. ๐Ÿ”„ Here is what you need to know: www.linkedin.com/posts/enrico...

๐Ÿš€ ๐—•๐—ถ๐—ด ๐—ก๐—ฒ๐˜„๐˜€ ๐—ณ๐—ฟ๐—ผ๐—บ ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—Ÿ๐—ถ๐˜ƒ๐—ฒ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ!ย ๐Ÿš€ > ๐— ๐— ๐—  ๐— ๐—ฒ๐—ฟ๐—ถ๐—ฑ๐—ถ๐—ฎ๐—ป ๐—ถ๐—ป ๐—š๐—”๐Ÿฐ ๐Ÿฏ๐Ÿฒ๐Ÿฌ! The marketing landscape is officially shifting from automation to theโ€ฆ | Enrico Pavan

๐Ÿš€ ๐—•๐—ถ๐—ด ๐—ก๐—ฒ๐˜„๐˜€ ๐—ณ๐—ฟ๐—ผ๐—บ ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—Ÿ๐—ถ๐˜ƒ๐—ฒ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ!ย ๐Ÿš€ > ๐— ๐— ๐—  ๐— ๐—ฒ๐—ฟ๐—ถ๐—ฑ๐—ถ๐—ฎ๐—ป ๐—ถ๐—ป ๐—š๐—”๐Ÿฐ ๐Ÿฏ๐Ÿฒ๐Ÿฌ! The marketing landscape is officially shifting from automation to the "Agentic Era," and the updates announced this year are a ...

linkedin.com

๐—–๐—ข๐— ๐—˜๐—ง ๐—ฏ๐—ฟ๐—ผ๐˜„๐˜€๐—ฒ๐—ฟ ๐—ฏ๐˜† ๐—ฃ๐—˜๐—ฅ๐—ฃ๐—Ÿ๐—˜๐—ซ๐—œ๐—ง๐—ฌ: ๐—”๐—œ ๐—ต๐—ฎ๐˜€ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ฒ๐—ฑ ๐˜๐—ผ ๐˜€๐—ต๐—ผ๐—ฝ ๐—ฎ๐—ป๐—ฑ ๐—ณ๐—ถ๐—น๐—น ๐—ผ๐˜‚๐˜ ๐—ณ๐—ผ๐—ฟ๐—บ๐˜€! www.linkedin.com/posts/enrico...

#comet #userexperience | Enrico Pavan

๐—–๐—ข๐— ๐—˜๐—ง ๐—ฏ๐—ฟ๐—ผ๐˜„๐˜€๐—ฒ๐—ฟ ๐—ฏ๐˜† ๐—ฃ๐—˜๐—ฅ๐—ฃ๐—Ÿ๐—˜๐—ซ๐—œ๐—ง๐—ฌ: ๐—”๐—œ ๐—ต๐—ฎ๐˜€ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ฒ๐—ฑ ๐˜๐—ผ ๐˜€๐—ต๐—ผ๐—ฝ ๐—ฎ๐—ป๐—ฑ ๐—ณ๐—ถ๐—น๐—น ๐—ผ๐˜‚๐˜ ๐—ณ๐—ผ๐—ฟ๐—บ๐˜€! Last week, we discussed Atlas and its failure to add an item to a cart. Forget that. What I've seen testing #Comet, Perplexity's...

linkedin.com

๐Ÿ’ฅ ๐—”๐˜๐—น๐—ฎ๐˜€ ๐—ฏ๐—ฟ๐—ผ๐˜„๐˜€๐—ฒ๐—ฟ & ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€ / ๐—˜๐—ฐ๐—ผ๐—บ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ฒ ๐—™๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐Ÿ’ฅ Like many of you, I've downloaded and started testing #Atlas, from OpenAI. The real-world test focuses on two things: #Analytics and #Ecommerce. The first findings are fascinatingโ€”and a little terrifying www.linkedin.com/posts/enrico...

#atlas #analytics #ecommerce #ga4 | Enrico Pavan

๐Ÿ’ฅ ๐—”๐˜๐—น๐—ฎ๐˜€ ๐—ฏ๐—ฟ๐—ผ๐˜„๐˜€๐—ฒ๐—ฟ & ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€ / ๐—˜๐—ฐ๐—ผ๐—บ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ฒ ๐—™๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐Ÿ’ฅ ๐Ÿ” Like many of you, I've downloaded and started testing #Atlas, the new browser from OpenAI. The real-world test focuses on two things: #Analytics and ...

linkedin.com

๐Ÿ’ฅ New #Microsoft #Clarity feature: ๐—–๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ถ๐—ผ๐—ป ๐— ๐—ฎ๐—ฝ! ๐Ÿ’ฅ Now you can edit one or more ๐—ฎ๐—ฟ๐—ฒ๐—ฎ๐˜€ from the map to understand ๐˜๐—ต๐—ฒ ๐—ฐ๐—ผ๐—ป๐˜๐—ฟ๐—ถ๐—ฏ๐˜‚๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ฝ๐˜‚๐—ฟ๐—ฐ๐—ต๐—ฎ๐˜€๐—ฒ!

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๐Ÿ’ฅ ๐—ก๐—ฒ๐˜„ ๐—•๐˜‚๐—ด ๐—ถ๐—ป #๐—š๐—”๐Ÿฐ: ๐—ฃ๐—ฎ๐˜† ๐—”๐˜๐˜๐—ฒ๐—ป๐˜๐—ถ๐—ผ๐—ป ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ฑ๐—ฎ๐˜๐—ฎ ๐—ฑ๐—ถ๐˜€๐—ฝ๐—น๐—ฎ๐˜†๐—ฒ๐—ฑ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐˜€๐˜๐—ฎ๐—ป๐—ฑ๐—ฎ๐—ฟ๐—ฑ ๐—ฟ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜ ๐˜ƒ๐˜€ ๐˜๐—ต๐—ฒ ๐—ฑ๐—ผ๐˜„๐—ป๐—น๐—ผ๐—ฎ๐—ฑ๐—ฒ๐—ฑ ๐—ผ๐—ป๐—ฒ. If you download the data into Google Spreadsheet, each row contains the correct value as on the screen but the sum is different: it can be a few units or even millions... it depends on the traffic.

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New Customer Match for Google Analytics: What's your thought about user privacy? From my side there is a lot of grey area related to user privacy... Do you think it's on the same page of cookie banner or do we need to specify it in the privacy policy?