🤯 Old marketing models fail: Linear funnels, too complex, sales > relationships, not built for digital. 🌐 Enter the Marketing Dartboard Model: structured, scalable, AI-ready. Already in use at Suva, WWF & more. Funnel = dead or misunderstood?
Peter Erni
@ernipeter.bsky.social
Peter Erni is an entrepreneur and expert in strategic content and social media performance marketing. He teaches at HWZ, ZHAW, BFH, and HSLU and has published a case study in the book Essentials of Modern Marketing by Prof. Philip Kotler.
This is going to be amazing! 😇
Brain & Heart Communication@bhcommunication.bsky.social · 11mo agoBrain & Heart wächst mit Substanz 🧡. Neues Führungstrio & mehr Power für digitale Markenkommunikation und Social Media Performance Marketing. ➡️ b-h.ch/blog/neue-pa... #BrainandHeart #Team #Agentur #DigitalMarketing
That’s a huge turnaround! #DigitalMarketing
Adweek @adweek.bsky.social · last yr.JUST IN | Google will keep third-party cookies on Chrome and abandon its previously publicized plans to introduce an opt-out mechanism that would have allowed users to choose not to be tracked by the technology, the company announced in a blog post on April 22. adweek.it/4isIPCi
Autsch ... #Migros plant wohl ihren nächsten #Shitstorm? Werbung für Alkohol; mutig, zu mutig oder ... ?
Wow ... I couldn't agree more! #SocialMediaMarketing #ReceptionMarketing
Adweek @adweek.bsky.social · last yr.VOICE | "The reality remains that brands are sitting on a goldmine of consumer insights because of social media, and yet marketers aren’t consistently using this valuable data to shape their broader marketing strategies," writes Kris Tait. adweek.it/4l7RXPk
Let's wait and see. And as #TikTok (and the world) just learned in the last few months: we can be well off with and without the US.
Social Media Today@socialmediatoday.bsky.social · last yr.TikTok has five days left to finalize a US sale
The topic is just as complex as it is relevant! Current systems for #ContentModeration and #FactChecking have been inadequate and often too heavily influenced by their "funders." But where is the journey headed now?
Brain & Heart Communication@bhcommunication.bsky.social · last yr.Der Diskurs um das richtige System zur #ContentModeration auch (und besonders) in Bezug auf #FactChecking geht weiter.
Ever heard of the 💎#MarketingDiamond? Me neither. 🤣 But it emerged from expert talks on modern marketing success. It blends the 4 "R’s" (Business, Audience, Contextual & Channel Relevance) with the classic funnel. Thoughts?
Eine erfreuliche Entwicklung. Wer die #Etoro noch nicht nutzt, unbedingt mal testen! etoro.tw/3K6BxGh
heiseonline@heise.de · last yr.Nachdem die Plattform ihren Umsatz im Jahr 2024 fast verdreifachen konnte, hat sie bei der US-Börsenaufsicht einen Antrag auf Börseneinführung gestellt. #Börse
Amid growing concerns over Big Tech firms aligning with Trump administration policies, people are starting to move their digital lives to services based overseas. Here's what you need to know.
How to Avoid US-Based Digital Services—and Why You Might Want To
Amid growing concerns over Big Tech firms aligning with Trump administration policies, people are starting to move their digital lives to services based overseas. Here's what you need to know.
wired.com
💡 Follow this account to get notified when you are added to a list: bsky.app/profile/list... Tip via @d3llacort3.bsky.social 👌 #BlueskyTipp #BlueskyBasics #Lists
Für alle Number Crunchers da draussen, der Digital Report 2025 ist erschienen. 650 Seiten mit Zahlen und Trends. Die Länder Reports dürften demnächst folgen. Happy crunching everybody 🍪 datareportal.com/reports/digi...
Digital 2025: Global Overview Report — DataReportal – Global Digital Insights
The complete guide to how the world uses the internet, social media, mobile devices, and ecommerce in 2025. 630+ pages of rich data, insights, and analysis.
datareportal.com
Anthropic adds web search to its Claude chatbot
Anthropic adds web search to its Claude chatbot
Anthropic’s AI-powered chatbot, Claude, can now search the web — a capability that had long eluded it. Web search is available now in preview for paid Claude users in the U.S., Anthropic said on its blog, with support for free users and additional…
tcrn.ch
Is #R𝗲𝗰𝗲𝗽𝘁𝗶𝗼𝗻M𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 the next marketing disruption as it builds on 𝗯𝗶𝗴 𝗱𝗮𝘁𝗮, 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺𝘀, and 𝗔𝗜? Join our online session hosted by Advatera! 📅 26 March 2025, 1.00 pm – 2.00 pm 📢 Speaker: Peter Erni, CEO, Author, and Lecturer 🌄 Book your slot: www.advatera.com/en/events/is...
I'm an entrepreneur and expert in strategic #ContentMarketing and #SocialMediaPerformanceMarketing. I'm teaching at HWZ, ZHAW, BFH, and HSLU and I have published a case study on the marketing disruption Digital #ReceptionMarketing in Essentials of Modern Marketing by Prof. #PhilipKotler.
BECOMING IS BETTER THAN BEING Bei B&H findest du Expert:innen für #ReceptionMarketing, strategisches #ContentMarketing und #SocialMediaPerformanceMarketing. Wir unterstützen und beraten von der Strategie über die Konzeption bis hin zur Umsetzung. 💛
