Winter Olympics double-gold medalist Matt Weston has won significantly more readership attention than his fellow Team GB athletes, according to Taboola. www.exchangewire.com/blog/2026/02...

Matt Weston Outpaces Teammates as Britain’s Most-Read-About 2026 Winter Olympian - ExchangeWire.com

Winter Olympics double-gold medalist Matt Weston has won significantly more readership attention than his fellow Team GB athletes, according to Taboola.

exchangewire.com

Mortar AI, the marketing intelligence platform for modern marketers, has partnered with creative data provider DAIVID to integrate creative effectiveness into its Marketing Mix Model (MMM), unifying all key campaign metrics within a single platform. www.exchangewire.com/blog/2026/02...

Mortar AI & DAIVID Partner to Integrate Creative Effectiveness into MMM - ExchangeWire.com

Mortar AI, the marketing intelligence platform for modern marketers, has partnered with creative data provider DAIVID to integrate creative effectiveness

exchangewire.com

Shinka has officially signed up to become a member of the World Out of Home Organisation (WOO), the leading global association for the out-of-home (OOH) advertising industry. www.exchangewire.com/blog/2026/02...

Shinka Strengthens Industry Positioning by Joining the World Out of Home Organisation as a New Member - ExchangeWire.com

Shinka has officially signed up to become a member of the World Out of Home Organisation (WOO), the leading global association for the out-of-home (OOH)

exchangewire.com

In this episode of The MadTech Podcast, COO Lindsay Rowntree and co-founder & advisor Ciaran O’Kane look into Ofcom's regulation of video-on-demand platforms, backlash over in-game ads on the Six Nations debut, and Walmart’s AI-powered shopping assistant, Sparky. www.exchangewire.com/ew-podcast/e...

EQ Dry connected with modern parents through empathy-led storytelling, delivering an omnichannel campaign with Teads and UM that reinforced the brand as a trusted choice for comfort and care. www.exchangewire.com/blog/2026/02...

EQ Dry & Teads Redefine Diaper Marketing with a Campaign That Wins Hearts & Attention - ExchangeWire.com

In a category where brand loyalty is often built on emotion as much as efficacy, EQ Dry found a way to connect deeply with modern parents — through

exchangewire.com

Bedrock Platform today (19th February, 2026) announced the successful close of its seed extension funding round, led by London-based First Party Capital, with NY-based Aperiam Ventures joining as a co-investor. www.exchangewire.com/blog/2026/02...

Bedrock Platform Closes Seed Extension Round Led by FirstPartyCapital, with Aperiam Ventures Joining as Co-Investor - ExchangeWire.com

Bedrock Platform today (19th February, 2026) announced the successful close of its seed extension funding round, led by London-based First Party Capital,

exchangewire.com

Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A to Drive North American Expansion www.exchangewire.com/blog/2026/02...

Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A to Drive North American Expansion - ExchangeWire.com

59A has been operating in the USA for 3 years, but Jon and Danny will now provide in-market support to deliver its custom algorithm service to more USA

exchangewire.com

Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent collection for its clients. www.exchangewire.com/blog/2026/02...

MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio - ExchangeWire.com

Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent

exchangewire.com

In this episode of A Coffee With... Camilla Child, director of commercial strategic growth at The Telegraph, joins ExchangeWire's head of content, John Still, over a cappuccino to chat publishing and first-party data. www.exchangewire.com/video-interv...

Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks, Digital Publishing and AdTech 2026, delves into how successful ad networks are shifting from aggregation to curation. www.exchangewire.com/blog/2026/02...

Limelight Inc.’s Annual Report Charts Ad Networks’ Move from Aggregation to Curation - ExchangeWire.com

Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks, Digital Publishing and AdTech 2026, delves into how successful ad

exchangewire.com

Adtelligent Group has acquired a majority stake in AdSales, strengthening its demand-side platform (DSP) capabilities and accelerating its expansion into social and messenger advertising environments, including Telegram and Meta platforms. www.exchangewire.com/blog/2026/02...

Adtelligent Group Invests Majority Stake in AdSales to Expand Social & Messenger  Advertising - ExchangeWire.com

Adtelligent Group has acquired a majority stake in AdSales, strengthening its demand-side platform (DSP) capabilities and accelerating its expansion into

exchangewire.com

Last week on our quiz edition of The MadTech Podcast, Grainne Reid was joined by Lindsay Rowntree and John Still to discuss the changing TV and streaming landscape, tolerances for fraudulent ads (and insects in chocolate), and open web versus mobile advertising. www.exchangewire.com/ew-podcast/e...

Audion, a global digital audio specialist, has launched 'Audion AI', the first artificial intelligence (AI) solution designed to deliver outcome-driven audio advertising campaigns that maximise brand performance. www.exchangewire.com/blog/2026/02...

Audion Launches First AI Agent Built to Deliver Tangible Outcomes in Digital Audio Advertising - ExchangeWire.com

Audion, a global digital audio specialist, has launched 'Audion AI', the first artificial intelligence (AI) solution designed to deliver outcome-driven

exchangewire.com

Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. www.exchangewire.com/blog/2026/02...

Cocie AI, one of the first companies purpose-built for CTV contextual intelligence, announced it is now utilising Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. www.exchangewire.com/blog/2026/02...

Index Marketplaces Accelerates: Index Exchange Adds Data Vendor Ecosystem to Power Sell-Side Audience Activation - ExchangeWire.com

Cocie AI, one of the first companies purpose-built for CTV contextual intelligence, today (17th February, 2026) announced it is now utilising Index

exchangewire.com

Happydemics, a global brand lift and ad measurement company, has partnered with Vistar Media, to deliver highly accurate measurement metrics for digital out-of-home (DOOH) campaigns. www.exchangewire.com/blog/2026/02...

Happydemics Partners with Vistar Media to Enhance DOOH Brand Measurement - ExchangeWire.com

Happydemics, global brand lift and ad measurement company, has partnered with Vistar Media, the leading global provider of technology solutions for

exchangewire.com

In this quiz edition of The MadTech Podcast, Grainne Reid is joined by Lindsay Rowntree and John Still. They look into the changing TV and streaming landscape, tolerances for fraudulent ads (and insects in chocolate), and open web versus mobile advertising. www.exchangewire.com/ew-podcast/e...

xpln.ai, the ad attention measurement and optimisation technology company, announced a global integration with Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. www.exchangewire.com/blog/2026/02...

xpln.ai Enables Attention‑Driven Programmatic Buying Via Index Exchange - ExchangeWire.com

xpln.ai, the ad attention measurement and optimisation technology company, today (12th February, 2026) announced a global integration with Index

exchangewire.com

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the appointment of Natalie Fisher-Brown as regional vice president, EMEA buyer development. www.exchangewire.com/blog/2026/02...

OpenX Strengthens EMEA Leadership with Appointment of Natalie Fisher-Brown - ExchangeWire.com

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (11th February, 2026) announced the appointment of Natalie

exchangewire.com

New data from Kinetiq and DAIVID reveals which Super Bowl LX advertisers managed to extend their impact beyond game night. www.exchangewire.com/blog/2026/02...

Which Super Bowl LX Ads Are Still Winning After the Final Whistle? - ExchangeWire.com

Super Bowl ads may cost USD$8m (£5.8m) for just 30 seconds, but only a handful earn attention after the final whistle. New data from Kinetiq, the

exchangewire.com

On last week’s MadTech Podcast, Grainne Reid spoke with Lindsay Rowntree and John Still about Amazon Ads’ Model Context Protocol, OpenAI’s ChatGPT ad minimum spend, and Google ending its YouTube vs. TV/streaming comparison initiative. www.exchangewire.com/ew-podcast/e...

Pubstack has published the UK edition of its State of Programmatic 2025, highlighting a market where volume growth no longer protects value. www.exchangewire.com/blog/2026/02...

Displayce, a pioneering technology suite specialising in out-of-home (OOH) advertising, announces the appointment of Matt Hamill as head of sales UK. www.exchangewire.com/blog/2026/02...

Displayce Appoints Matt Hamill as Head of Sales UK to Strengthen Market Presence - ExchangeWire.com

Displayce, a pioneering technology suite specialising in out-of-home (OOH) advertising, announces the appointment of Matt Hamill as head of sales UK.

exchangewire.com

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, announced the launch of Pulse Hub, a new offering designed to help brands connect with high-value consumers in the right context across the open web. www.exchangewire.com/blog/2026/02...

Opti Digital Launches Pulse Hub to Help Brands Reach High-Value Audiences Across the Open Web - ExchangeWire.com

Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (10th February, 2026) announced the launch of Pulse Hub, a

exchangewire.com

Intent IQ, a leader in next-generation identity technology, announced the company will integrate identity-driven performance at scale in Horizon Media's newly launched HorizonOS. www.exchangewire.com/blog/2026/02...

Intent IQ integrates Identity-Driven Performance at Scale in Horizon Media's Newly Launched HorizonOS - ExchangeWire.com

Intent IQ, a leader in next-generation identity technology, announced the company will integrate identity-driven performance at scale in Horizon Media's

exchangewire.com

Rocket Mortgage's "America Needs Neighbours Like You" has been crowned the most emotionally engaging ad of Super Bowl 2026, according to new data from creative intelligence platform DAIVID. www.exchangewire.com/blog/2026/02...

Rocket's "America Needs Neighbours Like You" Tops Chart of The Most Emotionally Engaging Ads of Super Bowl 2026 - ExchangeWire.com

Rocket Mortgage's "America Needs Neighbours Like You" has been crowned the most emotionally engaging ad of Super Bowl 2026, according to new data from

exchangewire.com

Blasto, a global programmatic advertising ecosystem, has reported its 2025 operational results, focused on supply control and DSP launch. www.exchangewire.com/blog/2026/02...

Blasto Ad Tech Ecosystem Releases 2025 Results Focused on Supply Control & DSP Launch - ExchangeWire.com

Blasto, a global programmatic advertising ecosystem, has reported its 2025 operational results, outlining platform developments across demand-side

exchangewire.com

As digital advertising in India faces growing scrutiny, Kargo, the only media marketplace with 100% premium supply, is reinforcing its commitment to transparent, independently verified campaign measurement. www.exchangewire.com/blog/2026/02...

Kargo Raises the Bar on Campaign Measurement in India with Independent Validation from Adelaide & Lifesight - ExchangeWire.com

As digital advertising in India faces growing scrutiny, Kargo, the only media marketplace with 100% premium supply, is reinforcing its commitment to

exchangewire.com

New insights from global data and technology company, Experian, and Reward, show that health and wellbeing spending has shifted from a seasonal January behaviour to a consistent, all-year-round protected part of household budgets. www.exchangewire.com/blog/2026/02...

Experian: "New Year, New Me" Is Now a Year-Round Wellness Mindset - ExchangeWire.com

New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, shows that health and

exchangewire.com

In this episode of The MadTech Podcast, ExchangeWire’s head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content, to discuss three shifts across the AI, advertising, and digital media landscapes. www.exchangewire.com/ew-podcast/e...