MeasureSummit is back on Oct 7-8. Free, online, 50+ sessions. I'll be speaking on Day 1: "Take your server-side Google Tag Manager to the next level with data enrichment". Grab your free ticket: measuresummit.com/from/6/

New video. Google is rolling out an updated Google Tag Manager interface. This video shows what changed and how it works. More updates are coming soon, so stay tuned and subscribe to Analytics Mania's YouTube channel. buff.ly/ro40kS0 #gtm #googletagmanager

💥 My new course is officially live: First-party Data Masterclass It is an advanced course built for technical marketers and analysts who want to move past basic setups and actually improve ad performance. The early-bird discount ends June 25th. Here is why I built it: 1/3

🚨 Google is simplifying GA audience sharing. After June 15, you don’t need Google Signals to see GA audiences in Google Ads. As long as ad_storage is granted and your accounts are linked, you are good to go. Signals is basically just for demographics data now.

New video: Tired of the repetitive steps when setting up server-side GTM? In this tutorial, you’ll learn how to use the Stape Setup Assistant to automate common configurations for GA4 and Meta, saving you hours of manual work. www.youtube.com/watch?v=Qt7f... #gtm #googletagmanager

How to configure SGTM faster (with Stape Setup Assistant)?

YouTube video by Analytics Mania - Google Analytics & Tag Manager

youtube.com

Think you know Google Analytics 4? Even Gemini only got a 70% on my new skill test😬 40 questions. 30 minutes. It's a challenge, but if you want to prove you're an expert, aim for that 40/40. Take the test here: www.analyticsmania.com/quizzes/goog...

The sale of my GA4/GTM courses ends in less than 48 hours Learn how to work with Google Tag Manager, Server-side tagging, JavaScript for GTM, GA4. This is my best offer of the year (in terms of discounts and bonuses). There will be no Christmas sale. www.analyticsmania.com/sales/bfcm-2...

🚨New blog post This time, about the missing session_start event in Google Analytics. www.analyticsmania.com/post/session... It's a pain in the ass, which sometimes "just happens" and we end up with "not set" traffic sources. 1/4

session_start event is missing in GA4? Here are the reasons and solutions - Analytics Mania

Learn the common reasons why the session_start event is missing in GA4 and discover solutions to prevent tracking issues and improve accuracy.

analyticsmania.com

The Black Friday sale on my courses is live, and I have prepared a bunch of bonuses (some brand new). Even though it sounds cliché, this is my best offer of the year. See the offers 👉 www.analyticsmania.com/sales/bfcm-2...

It's almost here. Measuresummit starts in 2 days. This year's lineup (and list of topics) is impressive. You'll learn about GA4, BigQuery, attribution, data accuracy, server-side tagging, and more. Sign up here 👉 measuresummit.com/from/6/ 1/3

My Intermediate/advanced GTM course just got a major update buff.ly/SdXsEDk For a long time, I was mainly using Google Cloud Platform. While powerful, it's also complex. For many people, it was a high entry barrier. Thus, I've re-recorded SGTM lessons in my course 1/4

Measuresummit is back! For years, this has been my favorite virtual conference, and I'm thrilled to be a speaker once again. The event consistently brings together a solid lineup of speakers and delivers high-quality and actionable content. buff.ly/Zndn6Fe 1/3

Time to bust a myth. We had something similar in Universal Analytics when people believed that if you have any event tracked before page view (in the same session), this will cause “not set” landing page. Simo debunked that a while ago. 1/2

🎂 On this day, 5 years ago, I published my first YouTube video I had dreams but never actually expected it to grow that much. Currently at 140k subs Yes, those are rookie numbers compared to largest channels, but in our niche, the result is pretty good :) Thank you for supporting Analytics Mania

New video. This time, it's about Google Tag Gateway: what it is, why it matters, and how to set it up (while not using SGTM) www.youtube.com/watch?v=YEUA... #ga4 #googleanalytics #googleanalytics4

Google Tag Gateway. What is it and how to configure it?

YouTube video by Analytics Mania - Google Analytics & Tag Manager

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Last week, I launched an updated version of my GTM course for beginners. It's now version 5.0. Lots of lessons were re-recorded to reflect the current state of the interface/features, and consent-related lessons were also significantly revamped. www.analyticsmania.com/sales/may-20...

The "entrances" metric in GA4 shows how often a page is the first one viewed in a session. Learn where to find it and how to use it in this tutorial. youtu.be/Zvk99B_gKF8

Entrances in Google Analytics 4. What are they and how to use them?

YouTube video by Analytics Mania - Google Analytics & Tag Manager

youtu.be

Need to view your organic search traffic in GA4? This walkthrough shows how to find the metrics you need and explore your reports with ease. www.youtube.com/watch?v=xPCT...

How to see Organic Traffic in Google Analytics 4

YouTube video by Analytics Mania - Google Analytics & Tag Manager

youtube.com

Google Analytics 4 key events not working? Here are the top reasons (and solutions) youtu.be/0sDm7xxBRro?...

Google Analytics key events not working? Here are the solutions

YouTube video by Analytics Mania - Google Analytics & Tag Manager

youtu.be

Running Microsoft Ads in EEA, UK, or Switzerland? Learn how to implement Microsoft's consent mode using Google Tag Manager. www.youtube.com/watch?v=XsxE...

Microsoft consent mode. How to configure it with Google Tag Manager?

YouTube video by Analytics Mania - Google Analytics & Tag Manager

youtube.com

Google Analytics started showing (data not available) in acquisition reports. Prepare your inboxes for emails from clients. Some things remain unclear, so I wrote a blog post with some thoughts/guesses. www.analyticsmania.com/post/data-no...

(data not available) in Google Analytics 4 - Analytics Mania

Seeing (data not available) in Google Analytics 4? Here are the possible reasons.

analyticsmania.com

What to do if GA4 audiences are not populating in Google Ads? There are various possible reasons and I'll explain them here www.youtube.com/watch?v=08JT...

Here's the first *new* Analytics Mania video for 2025: How to prevent duplicate form submissions with Google Tag Manager. buff.ly/3BihRhr

Prevent Duplicate Form Submissions with Google Tag Manager

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

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New blog post. This time, it's from Rick Beijen. Microsoft Consent Mode (and several ways how to implement it) www.analyticsmania.com/post/microso...

Microsoft Consent Mode. How to Configure it? - Analytics Mania

Learn how to configure Microsoft Consent Mode with Google Tag Manager. Also, we'll look at the hardcoded option.

analyticsmania.com

The number of Superweek posts starts to grow in my feed. The FOMO is real. Unfortunately, this year, I won't be able to attend :( Maybe next year

As 2024 ends, I am grateful for your continued support and engagement throughout the year. Analytics Mania exists and grows because of you. It's time for me to rest, reflect, and plan how to help you in 2025. Thank you for watching, reading, and learning with Analytics Mania.

Black Friday/Cyber Monday sale of my courses ends in less than 48 hours, plus you can get a bunch of bonuses (some of them are brand new). ❌ There will be no Christmas sale. ❌ No "end of year" sale. This is the best chance. 👉 www.analyticsmania.com/sales/bfcm-2...

New video: Advanced click tracking with Google Tag Manager Even though, click tracking is one of the most popular topics among GTM beginners, things can become more complex sometimes. In this video, I'll show two approaches. www.youtube.com/watch?v=fjle...

Advanced Click Tracking with Google Tag Manager (2 examples)

YouTube video by Analytics Mania - Google Analytics & Tag Manager

youtube.com

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Google analytics 4 is rolling out the ability to copy explorations to other properties. Spotted by Kyle Rushton McGregor on Linkedin