A new threat for media sustainability is joining the list: the rise of AI tools to answer search engine questions is drastically reducing clicks to news sites, as Carolina Martinez Elbi reports in her latest piece for OBSERVACOM.
Google's AI reduces media traffic and worsens their sustainability - Observacom
By Carolina Martínez Elebi, associate researcher at OBSERVACOM. The implementation of tools like AI Overviews and AI Mode in Google Search—two chatbots that answer search engine users’ questions—is tr...
observacom.org