Greg Pollock

@gregpollock.bsky.social

Director of Research and Insights at upguard.bsky.social

I was watching youtubes about coaching physical contact for U10 soccer and while the video titles are all intensity and aggression, it was nice to see how the coaches understand the kids' need for psychological safety to deal with a stressful/scary/upsetting part of the game (also why i was doing it

There are plenty of AI scams to go around, but Jev provided the opportunity to study brand impersonation under pretty much ideal conditions (social pressure creating urgency, brand new and fairly unique name). And yeah, impersonators move fast! www.upguard.com/breaches/jev...

Have You Heard of Jev? They Have. | UpGuard

Jev's first lookalike domain appeared the day after launch. Within two weeks there were over a hundred. Here's how fast brand impersonation follows a viral AI model.

upguard.com