How the established media is itself a power bloc – given the influence it can have on how a politician/party/issue is seen/positioned – is, and always has been in cases beyond Farage, part of the story. This has to be the starting point, and not only a state of affairs observable after the event.
Fascinating change in BBC news bulletins about Reform. Farage announcement on small boats only gets the third spot and is balanced by critics saying he's trying to distract from allegations over his finances. Quite the change from the uncritical coverage earlier this year.