🎟️ Updating our event listings through the end of the year, we’re excited to be back slingin' NA at the Future Fonts TypeCon opening party (Aug 6), and to be joining the lineups of Circle V (Sep 20) and Taste of Portland (Oct 5) this year! heckbrewing.com/events

The St. Johns Bizarre returns May 9... Music, Crafts, Food & Beer! Our craft fair is growing once again — with a record 220 vendors, makers and food carts! Plus a full day of FREE music on two stages. Plus two beer gardens. And as always, it's right in the heart of downtown St. Johns!

Let's Do Something Stupid Ladd's 500 this Saturday April 11 ~ 10AM Bike teams make 500 laps of Ladd's circle to make a century (100 miles) Ladd's 500 is a clear indicator PDX is SO ready to become a city that bikes. And that PDX is deliciously weird. @ladds500.com @bikestuffpdx.bsky.social film

Ladd's 500 2025

YouTube video by Bike Stuff PDX

youtube.com

It's going to rain this weekend, which is why it's a perfect excuse to go to the great short films in @tagqsf.org. It's a really nicely curated festival full of work you aren't likely to see anywhere else. And it's broken up into four blocks so you can pick a theme if you don't have time for it all.

If we can somehow become the biggest cinema in the world on Bluesky, then we'll do something stupid like give every Bluesky user who comes to a screening a free popcorn* or some shit. *Terms and conditions apply.

As more of the big distributors in the region continue to merge and consolidate, we're proud to be locally owned and independently distributed. We’re also excited to be joining the Go Self Distro Collective, promoting self-distributed breweries in Portland: www.goselfdistro.com/heck

Letterboxd Visits the historic Hollywood Theatre in Portland, Oregon 📽️ 🎞️ Watch the full visit: boxd.it/cN0 Madeleine Criglow, Matt Cunningham and Dan Halsted talk about the landmark cinema's film programming, projection booths, pipe organ and more.

what the heck

Good news! We’re now brewing regularly enough that our costs have dropped a little, so we’ve lowered our price! You should find we’re now a few bucks cheaper, especially in local grocery stores like New Seasons and Market of Choice! 🙌 🎨 Poster by Jun Kamo: www.instagram.com/tokyonegi

We recently designed a risograph printed on-screen ad for for @heckbrewing.com to display during the pre-show reel at Laurelhurst theater in Portland, OR and we’re overjoyed with how it turned out! Printed at the ever-fabulous Outlet pdx #risograph

ICYMI, we’re hosting a pop-up non-alcoholic bar alongside our friends at Ever AFter (everafteralcoholfree.com) at Sports Bra Pride this Sunday! More details: www.instagram.com/p/DL-FdnDuNcJ/

Also the only airport in the U.S. (currently) that serves Heck 😎😎😎

Phil Lewis@phillewis.bsky.social · last yr.

The Washington Post has ranked the top airports in the country: 1) Portland 2) Long Beach 3) Ronald Reagan Washington National 4) Minneapolis-Saint Paul 5) Seattle Paine Field 6) Rhode Island T.F. Green 7) Albuquerque 8) Indianapolis 9) Salt Lake City 10) Detroit Metro

🏔️🍻 findheck.com

Surprise! Introducing Bar Hollywood... our intimate 45-seat lounge which opens tonight from 6-10PM! Come on by and check it out before or after your screening at the Hollywood Theatre.

Bridgetown Bites@bridgetownbites.bsky.social · last yr.

Head over to Bar Hollywood, a new lounge opening today next to the Hollywood Theatre that is “David Lynch-themed.” #barhollywood #hollywoodtheatre #portland #davidlynch #bridgetownbites

Great to see our Heck Gentle Persuasion Golden featured on this short but growing list of Oregon-made non-alcoholic beer! www.pdxmonthly.com/eat-and-drin...

Four Fantastic Nonalcoholic Oregon Beers

IPAs, stouts, and pilsners, all without booze.

pdxmonthly.com

The best airport in the country just got even better! Our non-alcoholic Silver Linings IPA is now available at Grassa PDX! Find Heck near you: findheck.com ✈️🍻

Much of the cardboard and paper goods strewn about our homes are sold by a single private company, with its name, Uline, stamped on the bottom. Few Americans know that a multibillion-dollar fortune made on those ubiquitous products fuels far-right candidates across the country. (Published 2022)

That Cardboard Box in Your Home Is Fueling Election Denial

A previously unreported boom in profits for the shipping supply giant Uline has provided the funds for a deeply conservative Midwestern family to bankroll anti-democracy causes around the country.

propub.li

We love Portland's Hollywood Theatre, and we're excited to be doing a Playdate pop-up there this Sunday! Come play some games, chat with us, bring home a Playdate 🍿

As long-time patrons and supporters of the @hollywoodtheatr.bsky.social, we wanted to do something special to celebrate them serving our non-alcoholic Silver Linings IPA. So, uhh, we made this. youtu.be/-56Y1bGf9rs

Heck + Hollywood Theatre 2001 animation

YouTube video by Heck

youtu.be

Wow, what a month! In just the last few weeks we’ve opened up a bunch of new accounts, hosted events and tastings almost every day, shipped online orders up and down the west coast, and sold over 4x more non-alcoholic beer than we did in all of December, which was already a record month for us!

In case you missed it, earlier this month we announced our very first collaboration brew (and the first of many more to come!), our non-alcoholic Secret Handshake Dark, brewed in collaboration with Puff Coffee and Duane Sorenson!

Note for the upcoming holiday season,,, some of us are on a sobriety journey and mocktails or non-alcoholic beer options make a big difference 👍🏾👍🏾👍🏾

☀️😎🍻 Thinking about stocking up on Heck before the good weather arrives this week? Great news, we’ve added a ton of new bars, restaurants, bottle shops, and grocery stores to our list of where you can find Heck around Portland! heckbrewing.com/find-us

Not content with just one exceptional non-alcoholic beer, we’re excited to be launching our new Gentle Persuasion Golden today! And for THIS WEEK ONLY!! you’ll it served exclusively by our friends at Lardo, Grassa, and Bluto’s: heckbrewing.com/find-us

If you missed the chance to pick up a 6-pack of our Silver Linings IPA last week, we’ve got some good news! We’ll be at John’s Marketplace on SE Powell this evening (Friday April 5th) from 4pm—7pm sampling our IPA and selling individual cans and 6-packs! More details: portals.heck.beer/events

Looking for Heck around town? Well keep an eye out for our beautiful new risograph “Now Serving” poster, designed by Kyle Letendre and printed by our friends at Secret Room! Find out where we’re in stock: portals.heck.beer/stockists

Wow, what a week! In case you missed it, we completely sold out of our initial drop of Silver Linings IPA yesterday! 🙌 Orders placed for delivery will ship tomorrow, tracking information will be emailed to you Saturday.

Wow! Wow!! Our entire initial drop is now SOLD OUT! Damn we didn’t even have time to prepare a graphic for this! We’ll have more IPA, and our new Golden, on sale in a few weeks!