Bengaluru AR and Advisor Relations IIAR> Café co-hosted by the IIAR> India Chapter

Join the IIAR> and Everest Group at Elevate Bengaluru 2026 for an exclusive opportunity to connect with Analyst Relations and Advisor Relations professionals. Enjoy discounted conference tickets, industry insights, expert discussions, and networking opportunities at the AR and Advisor Relations Social Hour on 20 November. Build valuable connections, exchange experiences, and gain insights into the evolving analyst relations ecosystem.

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IIAR> Webinar with Infotech

Explore Info-Tech’s unique value proposition, market positioning, research capabilities, and the impact of its recent Zluri acquisition. This webinar will help Analyst Relations (AR) professionals understand who Info-Tech serves, the domains it covers, how it differs from other analyst firms, and which vendors should consider including it in their analyst ecosystem. Gain practical insights and strategies to help technology leaders make informed decisions and maximize the value of analyst relationships.

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Meet the new face of the IIAR> North America chapter in around 10 Questions with Anoushka Suchowa Khanna

Meet Anoushka Suchowa Khanna, bringing a fresh perspective to the world of Analyst Relations. In our latest IIAR> Around in 10 Questions, Anoushka shares her journey from Forrester to her experiences at Celonis, offering insights into the evolving analyst landscape and the future of AR. From the growing influence of AI to breaking down organisational silos, she explores what it takes to build impactful AR programmes. Curious to hear her take on the future of Analyst Relations? Read the full interview!

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Meet the new face of the IIAR> North America chapter in around 10 Questions with Susanne Gossage from CGI

Meet Susanne Gossage, Global Analyst Relations Lead at CGI and IIAR>'s new North America Chapter Lead. In our latest Around in 10 Questions, Susanne shares her journey into Analyst Relations, her views on the evolving analyst landscape and why influence matters more than ever. She also discusses the growing role of AI, building stronger analyst relationships and her vision for the future of AR. Get to know Susanne and discover her insights into the profession!

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The IIAR> 2026 London Xmas party – The AR community’s holiday celebration

REGISTER for The IIAR> 2026 London Xmas Party Sponsored by Omdia and Sage on Wednesday 25th November 2026 in Central London #ARchat

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IIAR> AR Pro of the Year 2025 EMEA : 10 Questions interview with Michael Rennett from SUSE

Today’s IIAR> Around in 10 questions interview is with Michael Rennett / Director of Analyst Relations / SUSE(@MichaelRennett on LinkedIn) 1. What’s been your career path to becoming an AR pro? I came out of university having studied English Literature and, honestly, not really knowing what on earth I wanted to do. I needed a job, so I joined a PR agency.

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IIAR> AR Pro of the Year 2025 Americas: 10 Questions interview with Stephanie Look from Google

IIAR> AR Pro of the Year 2025 Americas: Today’s IIAR> Around in 10 questions interview is with Stephanie Look / Head of Analyst Relations at Google (LinkedIn). 1. What has been your career path to becoming an AR pro? Like many folks in this profession, I didn’t wake up in college saying, "I want a career in Analyst Relations"—it simply wasn't something taught in universities.

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IIAR> Café at PAC Horizons London

Join fellow Analyst Relations professionals for a relaxed IIAR> Café in the heart of London. Whether you are attending the PAC Horizons event, you want to network after work, or just want to venture into the city and take a break from the home office, we welcome all AR pros. Hosted by Julia Popa-Boulton, IIAR UK Chapter Co-Lead & Senior AR Manager at Bloomreach, this is an opportunity to connect with the AR community, exchange ideas and share experiences in a relaxed environment with likeminded peers. Date: Wednesday, 14 October 2026 Time: From 17:30

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IIAR> Announces new India chapter and welcomes new chapter leads

The IIAR> (Institute of Influencer & Analyst Relations) is delighted to announce the launch of our new India Chapter, bringing together analyst relations (AR) professionals from across one of the world's most dynamic and rapidly growing technology markets.

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The wait is over: the IIAR> Awards 2026 are officially open!

The IIAR> AOTY & ARPOTY Awards 2026 are coming! What makes an outstanding Analyst Relations professional or analyst firm? Is it the strength of relationships, strategic insight, responsiveness or the results they deliver? The IIAR> Analyst of the Year (AOTY) and Analyst Relations Professional of the Year (ARPOTY) Awards are back to celebrate excellence across the AR profession. Using the IIAR> SOSM methodology and the 3Rs framework — Responsiveness, Relationships and Results, the 2026 Awards will recognise the individuals and firms making a meaningful impact. We’re inviting AR professionals and industry analysts worldwide to share their perspectives and help shape this year’s awards. The 2026 winners will be revealed at the IIAR> London Christmas Party in November 2026! Stay tuned for details on how to participate in the Awards survey. #IIAR #AnalystRelations #AR #AOTY #ARPOTY #Awards #IndustryAnalysts #ARCommunity #ProfessionalExcellence

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A new Chapter for the IIAR> in North America

IIAR> Announces the North American Chapter The IIAR> (Institute of Influencer & Analyst Relations) is thrilled to announce the appointment of three new Co-Leads for our North America Chapter: Susanne Gossage / CGI, Anoushka Khanna, Ramhes Iyanswamy / TCS. #ARchat

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IIAR> Discussion Webinar: AEO/GEO and LLM impact on AR, 17th September

Join IIAR> members for a candid, peer-led discussion on how AI, AEO/GEO, and LLM research are reshaping Analyst Relations. Explore real-world approaches and how vendors can use AR to influence their representation in LLMs.

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IIAR> Discussion Group: How To Structure AR Measurement?

How should AR teams measure real business impact rather than simply counting activities? This members-only IIAR> discussion explores practical ways to connect analyst engagement with sales, go-to-market outcomes, coverage, and awareness, while examining how AI and LLMs are creating a new dimension of visibility for AR programs.

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IIAR> Webinar: Managing AR programme on a startup budget

Discover how to build an effective Analyst Relations programme without a large budget in this IIAR> Webinar. Learn practical strategies, creative approaches, and prioritisation techniques from experienced AR professionals to maximise analyst engagement and business impact while working with startup-level resources.

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IIAR> Café: a cultural networking experience at the British Museum

Step away from the office and connect with fellow Analyst Relations professionals for an afternoon of culture, networking, and conversation at London's iconic British Museum. Enjoy a guided tour of the South East Asian Wing, followed by lunch and informal discussions at the Museum Café. Open to both IIAR> members and non-members, this event offers a unique opportunity to build meaningful connections in a relaxed setting. Date: Friday, 30 September 2026 Time: 12:00 PM – 2:00 PM BST (1-hour museum walkthrough followed by lunch/networking) Location: The British Museum, London

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IIAR> Webinar : Independent Analyst Panel Highlights(06/26)

IIAR> Analyst Firm Webinar on the Tuesday 23 June 2026 featuring Check the highlights of our IIAR> Webinar : Independent Analyst Panel with with Steven Dickens / HyperFRAME (LinkedIn), Jon Reed / Diginomica (LinkedIn), Virginie O’Shea / Founder, Firebrand Research (LinkedIn) (IIAR> interview with Virginie O’shea), Richard Stiennon / IT-Harvest (LinkedIn), Chris Germann / Independent AR professional, IIAR> Member (LinkedIn), Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communicati ons (LinkedIn), Noelle Shipley / Independent AR professional (LinkedIn), Robin Schaffer / Principal AR Consultant, Schaffer AR (LinkedIn), Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, IIAR> Member (LinkedIn) on Tuesday 23 June 2026

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IIAR> Webinar:  Insights from over 40 AR professionals to accelerate your AR journey, (07/26)

Missed the IIAR> Summer Forum in London? Join the IIAR> on 9 July for Insights from over 40 AR Professionals to Accelerate Your AR Journey. Hear the key takeaways, practical recommendations and lessons learned from the Summer Forum workshops, followed by a live Q&A with the workshop leaders. Whether you attended the Forum or not, this webinar is your chance to gain actionable insights from the IIAR> community. Not a member? Join now! HERE Register here> Thursday 9 July 2026 0800 PDT / 1100 EDT / 1600 BST / 2030 IST #IIAR #ARChat #AnalystRelations #ARCommunity #ProfessionalDevelopment

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IIAR> Independent Analyst Panel, 23rd June 2026

Unlock the hidden power of independent analysts at the next IIAR> webinar on Tuesday, 23 June 2026. This dynamic panel pairs four elite independent analysts with six top analyst relations (AR) professionals to explore how boutique firms offer unmatched agility, deep specialization, and strategic advantages that mega-research firms cannot match.Attendees will discover actionable ways to integrate independent analysts into their current AR strategies, dismantle common "pay-to-play" industry misconceptions, and maximize their ROI. Ideal for AR professionals looking to diversify their market insights and elevate their analyst engagement, this session offers direct access to premier industry thought leaders. Register today to secure your spot and transform your approach to analyst relations.

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IIAR> Discussion Group: Working Smarter with AI: How LLMs Are Reshaping Analyst Relations (05/26)

IIAR> Discussion Webinar: Working Smarter with AI: How LLMs Are Reshaping Analyst Relations (05/26) This IIAR> webinar will be hosted by the IIAR> Editorial Committee: Chris Germann, Jochen Wolf, Robin Schaffer, Schaffer AR, Sarita Kincaid #ARchat

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IIAR> Analyst Firm Webinar: Omdia – Highlights (04/26)

IIAR> Analyst Firm Webinar on the Wednesday 29 April 2026 featuring Check the highlights of our IIAR> Firms Webinar with Omdia Alexia O’Sullivan/ VP & Global AR Leader and IIAR> Member, Capgemini (Linkedin), Ashutosh Dikshit / IIAR> UK Chapter Co-Lead and AR Lead, Amdocs (LinkedIn), Aniruddho Mukherjee / IIAR> Board Member and Analyst Relations Lead EMEA, Amazon Web Services  (LinkedIn), Kristine Neufeld / Industry AR, NVIDIA (LinkedIn), Ludovic Leforestier/ IIAR> Board Member and Founder Starsight Communications (LinkedIn), Bill Morelli / I&A President, Omdia (LinkedIn), Evan Kirchheimer / Chief Research Officer, Omdia (Linkedin), Iva Gotovac / VP Marketing, Omdia  (LinkedIn), Mengya Du / VP Product, Technology and Strategy, Omdia (LinkedIn)#ARchat

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The 2026 IIAR> AR Forum + London Summer Party! (06/26)

-Networking with analyst relations professionals and industry peers -Informal conversations and relationship building -Opportunities to connect with IIAR> members and guests -A relaxed evening celebrating the AR community -Insightful discussions around industry trends and shared experiences Event Details: Date: Thursday 11 June 2026 Time: Afternoon + Evening Venue: TBC

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 IIAR> Analyst Firm Webinar: Omdia (04/26)

Explore how industry consolidation and new service models are reshaping the analyst landscape. Join leaders from Omdia and the IIAR> as they discuss the TechTarget merger, evolving engagement strategies, and practical market intelligence for modern AR teams.

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IIAR> Webinar with India Chapter: Advisor Relations(04/26)

This IIAR> Webinar explores the growing role of sourcing advisors, providing practical strategies for AR teams to build effective relationships and integrate advisor relations into their broader strategy. Featuring insights from our IIAR> Board Member, IIAR> Chapter leads, IIAR> members and experts at Zoho, AWS, and Tredence, the session offers actionable takeaways for navigating this evolving landscape on April 28, 2026.

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Measuring Analyst Influence: Turning IIAR> Awards Insight into Action 19 March

Measuring Analyst Influence: Turning IIAR> Awards Insight into Action 19 March 2026 Following the announcement of the IIAR> Awards 2025 winners, we are hosting a special follow-up webinar designed to move the conversation forward — from recognition to actionable insight. The Awards reflect a composite view of influence across Analysts and Analyst Firms. In this session, we will revisit how IIAR> determined the Awards using: Member survey data and peer nominations Insights from the AR Insights Power 100 and Narrative Worx data Media mentions and broader visibility indicators Each of these inputs captures a different dimension of impact — peer credibility, analyst recognition, and market visibility. This IIAR> Discussion Group is hosted by the IIAR> Aniruddho Mukherjee / IIAR> Board Member and Analyst Relations Lead EMEA, Amazon Web Services  (@aniruddho, LinkedIn) William Reed / Co-Founder Narrative Worx IIAR> Member (LinkedIn) Date> Thursday 19th March 2026 Time> 0800 PST / 1100 EST / 1600 GMT / 2130 IST(other time zones)

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IIAR> Café: at NVIDIA GTC, San Jose – 2026, 17th March

Join us on Tuesday 17th March from 0700 PDT for an in-person IIAR> Cafe!  A vibrant morning to catch up with AR peers, swap ideas, and chat about the latest hot topics in the industry. This event is free for IIAR> Members (refreshments not included). This IIAR> Café is hosted by Aniruddho Mukherjee / Global AR Lead at AWS and IIAR> Board Member (Linkedin). If you are not an IIAR> member but are an AR professional and would like to attend, please contact the IIAR> nitin@analystrelations.org or click here to become a member. Don’t miss out on this opportunity to connect and network with your AR peers. When> Tuesday 17th March 2026 Time> 0700 PDT

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IIAR> Discussion Webinar: The Dangers of AI for AR, 24th February

IIAR> Discussion Webinar: The Dangers of AI for AR, 24th February This IIAR> webinar will be hosted by the IIAR> Editorial Committee: Chris Germann / Independent AR professional, Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn), Noelle Shipley / Independent AR professional, Robin Schaffer / Principal AR Consultant, Schaffer AR Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM

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IIAR> Analyst Firm Webinar : IDC- Highlights (02/26)

IIAR> Analyst Firm Webinar on the 3rd Feruary 2026 featuring Meredith Whalen / Chief Research and Data Officer, IDC (LinkedIn), Joe Bradley / SVP AI & Chief Scientist, IDC (LinkedIn), Chris Germann / Independent AR professional, IIAR> Member (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn), Noelle Shipley / Independent AR professional (LinkedIn) #ARchat

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IIAR> Discussion Webinar: RFI response-generating AI tools, 27th January

IIAR> Discussion Webinar: RFI response-generating AI tools Roles, 27th January This IIAR> webinar will be hosted by the IIAR> Editorial Committee: Chris Germann / Independent AR professional, Dr. Jochen Wolf / Global Communications and Analyst Relations Professional, Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (LinkedIn), Noelle Shipley / Independent AR professional, Robin Schaffer / Principal AR Consultant, Schaffer AR Sarita Kincaid / Senior Director, Analyst Relations, SugarCRM

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IIAR> Analyst Firm Webinar: IDC, 3rd February

IIAR> Analyst Firm Webinar on the 3rd Feruary 2026 featuring Meredith Whalen / Chief Research and Data Officer, IDC (LinkedIn), Joe Bradley / SVP AI & Chief Scientist, IDC (LinkedIn), Chris Germann / Independent AR professional, IIAR> Member (LinkedIn), Ludovic Leforestier / IIAR> Board Member and Founder Starsight Communications (@lludovic, LinkedIn), Noelle Shipley / Independent AR professional (LinkedIn) #ARchat

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