Get confidential support from our CEO, Lou Peck and CMO, Hannah Baldwin. Sound boarding, strategizing, or just a listening ear, they're here to help. Find out more: https://www.internationalbunch.com/coaching
The International Bunch
@internationalbunch.bsky.social
Marketing to help those in academic publishing and scholarly comms succeed. https://www.internationalbunch.com/
Is your social content fit for purpose? If you are struggling to explain the purpose of your social posts it might be time to re-evaluate. We can help you create a marketing plan that supports where your business is heading. Get in touch: team@internationalbunch.com
Predatory conferences exploit researchers and trade on your brand and damage integrity. Our CEO Lou’s latest post breaks down the red flags and uncovers key insights, part two coming Friday. Audio available: bit.ly/3SwxnhS @loupeck.bsky.social #ScholComm #Marketing
Join Lou Peck at #CharlestonInBetween this week. Don’t miss the chance to catch her insights while she is on a panel this Friday. Meanwhile, we’re pretty sure her mini zoo at home is missing her already. But the real question is: where has her peacock gone? #ScholComm #Marketing
65% of people won't engage with content that isn't in their own language. Lou and Andrew's Scholarly Kitchen piece pulled this apart and on 27 May at 12pm, the first session of #SSP2026, we're getting into what to actually do about it. Read or listen before you arrive: https://bit.ly/4eVT0kR
We'll be at SSP 28–30 May and would love to meet with you 💬 A quick catch-up, a proper chat about your marketing goals, or just a face-to-name moment we’re up for it all. 📩 Get in touch: team@internationalbunch.com to book a slot #SSP2026 #ScholarlyPublishing #AcademicPublishing #ConferenceSeason
London Book Fair survival kit: badge ✅ coffee ✅ comfy shoes ✅ “quick chat?” ✅😄 Hannah: Tue–Wed | Lou and Philip: Wed–Thu Let’s meet: team@internationalbunch.com #LBF2026
Next week we’re doing the great British trek to #LBF2026: Hannah from Cambridge, Phil from North Yorkshire, and Lou from Gower. 🚆 If you’re there, come say hello or book a quick catch-up via team@internationalbunch.com
We are heading to Research to Reader next week are you? Get in touch to set up a time to chat with Lou and Hannah, or come and find us during #R2RConf https://calendly.com/louisepeck
📣Allow us to introduce ourselves. With specialties covering a wide range of marketing activities book a chat and find out how we can help support your team. Lets chat: https://www.internationalbunch.com/contact
Discover how AI is shaping our industry’s future and why responsible adoption is key. Read the latest from Hannah Baldwin and Carsten Borchert in Katina: https://katinamagazine.org/content/article/future-of-work/2026/ai-tools-are-changing-publishing-adopt-them-responsibly
#APE2026 has officially come to a close. and we're awaiting Lou's return to the office after her role as a moderator. We can't wait for all the insights and we know Fergus is missing her. What was your biggest takeaway from sessions? Let's keep the conversation going.
We know there has been FOMO on LinkedIn for those missing #APE2026 but for those there today in rainy Berlin, join our CEO Lou Peck in moderating Day 2. Photo credit (Lou's photo): Photothek/Sebastian Rau
At #APE2026? Don’t miss our CEO, Lou Peck, moderating the essential panel: ‘Safeguarding Research: The Role of Academic Publishers in an Era of Political and Public Pressure’ on Day 1. How are you safeguarding research? #ScholComm #AcademicPublishing
Happy Holidays from Lou, Hannah, Philip, Pamela, Sharnie and Amy. #ScholComm #Marketing
Is your team still treating #SEO and #PPC as separate silos? Discover how Google’s SEO updates are reshaping paid advertising strategies: bit.ly/4odjL5u #Marketing #ScholComm
How Google’s SEO updates are reshaping paid advertising strategies
The search landscape has undergone significant transformation over the past year, driven by a series of impactful updates to Google’s search engine optimisation (SEO) algorithms. These changes are not...
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Frankfurt visitors are meeting #DaiTheDragon and eating Welsh goodies! Catch up with today’s highlights and join the fun with Hannah and @loupeck.bsky.social #FBM25 #MarketingMatters #STMinFrankfurt
Join us at #FBM25 E83 Hall 4.0 and have your photo with our very own Welsh dragon #DaiTheDragon. He was very busy in #STMInFrankfurt!
How are you supporting researchers in exile and safeguarding researchers in anonymous publishing? Join Lou and other speakers on the "Science in Exile & Anonymous Publishing – Protecting Vulnerable Researchers" session at #FBM25. Learn more: bit.ly/47nyvcu
Feeling a bit of FOMO about #STMinFrankfurt or #FBM25, or maybe you’re happy to get some work done?! Even if you’re not attending Frankfurt this year, your marketing goals and challenges still matter. Get in touch: www.internationalbunch.com/contact
What are your goals for #STMinFrankfurt and FBM2025? Eating one of our caramel waffles, Welsh cakes or some Bara Birth should be top of your list! Come join us at our FBM2025 stand E83 Hall 4.0 and take a picture with #DaiTheDragon. Get in touch: www.internationalbunch.com/contact
Lou, Hannah and #DaiTheDragon are heading to Frankfurt. Meet them at the STM dinner tonight and visit them at #FBM25 hall 4.0 stand E83 on #ConsultantsAvenue (they'll have lots of Welsh goodies!). #STMinFrankfurt #Marketing #ScholComm
@loupeck.bsky.social wrote this nearly a year ago...B2B and B2C are dead, have you even started to think about B2AI yet? bit.ly/4nNbYeH If not, you need to be thinking about the discoverability of your content... #Strategies25 #Marketing
The death of B2C and B2B. Are you ready for B2AI?
If you’re still focused on B2C and B2B, you need to start thinking about B2AI. It's everywhere and will be the norm in a few years. Ready?
internationalbunch.com
@loupeck.bsky.social, our CEO, is at #Strategies25, check out her latest blog post and have a chat with her before she flies home. bit.ly/3KgGcbA #Marketing #ScholComm
The future is now. Three marketing reports, all in one place. Are you ready?
The landscape is constantly shifting. The latest research from Deloitte, Salesforce, and HubSpot makes it clear that the old playbook is obsolete. It’s time to rethink, retool, and reimagine what mark...
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Every role in your #Marketing team is a superhero, from the Data Scientist to the AI/Automation Architect. Each person brings a unique strength, and together, they’re unstoppable. Ready to lead your team into the future of marketing? Explore: bit.ly/3KgGcbA
Communities deserve better: stop being left behind. Get ready to rethink messaging and engagement, and start resonating more. Find out more from Lou in her latest post bit.ly/4ncib3L and if you are at #Strategies25, Lou is there and would love to chat about it further.
Communities deserve better: stop being left behind. It's time to step up and meet expectations.
Why are some publishers and service providers still so “2000” in 2025? Get ready to rethink messaging and engagement, and start resonating more.
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It’s #PeerReviewWeek 2025! This year’s theme, 'Rethinking Peer Review in the AI Era', invites us all to reflect on how artificial intelligence is transforming research and scholarly publishing. How should AI be used in peer review? Share your thoughts in the comments below. #Marketing #ScholComm
Big thanks to #ALPSP for organising the #ALPSP2025 conference that kept our brains buzzing (and our coffee cups full). See you in a few weeks at #FBM2025 with even more caffeine and even bigger ideas.
At #ALPSP2025? How many times have you heard “Who’s got the WiFi password?” or “Sorry, can you repeat the question?” Drop your favourite conference cliché below 👇 #ALPSP #ALPSPConference
Here's your #ALPSP2025 weather forecast for 11th September... Chat to Hannah today, the coffee is free. #ALPSPConference