For us the current need is: don’t lose the segmentation richness and make it usable for your teams as possible – so that’s where synthetic personas offer the perfect opportunity, says Lebrat #ppwebinar
Jamie Doggett
@jamiedoggett.bsky.social
Social Intelligence Consultant Research and insights from social and search data
The current personas approach is critical but results in a few slides in the end, leaving more gaps than information on the slides. Using synthetic personas is a game-changer because you can drill down into the data, linking it to the human story @d1479.bsky.social @pharmaphorum.bsky.social
And we are LIVE! Joining today's moderator @editorialeye.bsky.social we have @lumanity.bsky.social technology transformation officer, Insight, Damian Eade and global insights and analytics director, Takeda, Stephane Lebrat #ppwebinar
Online patient and caregiver conversations focused on neuroendocrine neoplasms (NENs): A global thematic analysis was published at #GI26 #ASCOGI ascopubs.org/doi/10.1200/... Loved collaborating with @ugrewalmd.bsky.social on this one
Online patient and caregiver conversations focused on neuroendocrine neoplasms (NENs): A global thematic analysis.
645Background: NENs are a heterogeneous group of malignancies with complex care needs. Patients and caregivers increasingly use social media to share experiences, exchange information, and seek suppor...
ascopubs.org
"When I see some of my colleagues that are way smarter than me, that are better researchers, that have better knowledge not take the opportunity to educate using social media, it's solely a failure of the system" - Dr Mike www.fiercepharma.com/marketing/do...
Doctor Mike calls on healthcare, pharma leaders to lean into social media to rebuild trust with patients
Mikhail Varshavski, D.O., more widely known as Doctor Mike to his 29 million followers, noticed eight years ago the growing influence of online content creators who were peddling misleading health | I...
fiercepharma.com
When polled, 69% of delegates felt insights that inform brand planning are owned by global teams. One key takeaway from Clare Carroll and Rhodri Williams' session was about enabling local teams to input and shape global strategy, not just execute it #ephmra2025 @accenturesong.bsky.social
At this point, it is an old adage, but in talking about "AI is not going to replace humans, but humans with AI are going to replace humans without AI" Grunenthal Group's Samantha Schofield emphasises knowing ➡️ when to apply AI ➡️ what the limitations are #ephmra2025 #ai
As #syntheticdata enters pharma, we need to be careful to label it and avoid it unfairly augmenting real data. It had a place but needs to be used wisely and transparently #ephmra2025
As many people in the audience wanted to hear about commercial #storytelling as #AI and #syntheticdata Nail the story first. Then consider the delivery. Not all stories need to be a PowerPoint or a TED style talk. A single compelling sentence can suffice - Dr Nick Coates #ephmra2025
Karsten Trautmann opens by discussing our mandate to create insights to support decision-making, the future of research and the opportunities and threats we are facing #learn #connect #inspire #EPHMRA2025
We'll be underway at EPHMRA in just a few minutes. I'm looking forward to all the insights that are going to be shared over the next three days at #EPHMRA2025
Our experts will be at #EphMRA25. Will you be there? If so, be sure to catch our sessions. Email contact@lumanity.com to schedule time to meet in London buff.ly/HXYqbfx #EphMRA25 #EphMRA #SocialMediaListening #SocialListening #SocialMedia #DiseaseAwareness #SocialEngagement
Healthcare conferences with the biggest shift to Bluesky so far 🥇 #ESCMIDGlobal 🥈 #ACOG2025 🥉 #ATS2025 4️⃣ #SCCM2025
Jamie Doggett@jamiedoggett.bsky.social · last yr.Online conversation during healthcare congress is about the reactions, the opinions, the questions and the sceptics As #ASCO25 wraps up, here's a look at some major healthcare conferences since late 2024... wait, I thought Bluesky was supposed to be taking over? Well, is more nuanced than that
Online conversation during healthcare congress is about the reactions, the opinions, the questions and the sceptics As #ASCO25 wraps up, here's a look at some major healthcare conferences since late 2024... wait, I thought Bluesky was supposed to be taking over? Well, is more nuanced than that
Infectious disease specialists keeping it social on #Bluesky - #IDSky getting some serious use over here! #MedSky #pedsky #cardiosky #cansky #obgynsky #immunosky #episky #nephsky
I recently spoke on the Why It Matters podcast discussing why social listening matters. Traditional research can cost thousands and still miss the people who don’t get a seat at the table. I love social because it gives a voice to the underdog www.linkedin.com/feed/update/...
Great marketing starts with great research. Social listening may be the… | Michael Gough
Great marketing starts with great research. Social listening may be the tool you’re overlooking. Traditional research can cost thousands and still miss the people who don’t get a seat at the table. ...
linkedin.com
On 12th November a simple tweet ‘see you on the other side 🦋’ seemed to mark NephJC's platform transition, but the twice-monthly Journal Club continued posting on Twitter while starting out on #Bluesky.
Recently I spoke on the Medical Affairs unscripted #podcast with Dr Peg Crowley-Nowick, a brilliant leader and #innovator in @lumanity.bsky.social #MedicalAffairs team lumanity.com/perspectives... We spoke about the upheaval in the online #scientific discourse as they diversify the platforms used.
Leveraging Social Media for Medical Affairs Insights
In this episode of our short form podcast series, we discuss the critical role of social media listening in healthcare
lumanity.com
There is an increasing proportion of the online conversation during medical congress moving to #Bluesky. I think it is safe to say, gauging the online response to data during medical #congress just using #Twitter is over. #MedSky www.linkedin.com/pulse/platfo...
Platform diversification during medical congress
I am getting a bit of a reputation in my team at Lumanity as the Bluesky-guy, one I am not sure I am going to be able shake anytime soon after this write up. And I will stop banging the Bluesky drum, ...
linkedin.com
The latest Elevate Medical Affairs podcast episode "Is Bluesky ahead?" is very worth a listen. It's a great summary of what @herrison2000.bsky.social labels 'an epoch'. open.spotify.com/episode/7cM3... @careia.bsky.social @digital-science.com @altmetric.com #MedicalAffairs #Research
Is Bluesky ahead? The past and future of Social Media for Medical Affairs
Elevate Medical Affairs Podcast Channel · Episode
open.spotify.com
Now it’s @drneilstone.bsky.social talking about social media and medicine. “Bluesky is the dominant platform now.” He said it. We will get him over to Bluesky for good! 💪🏼😉😁 #ESCMIDGlobal #IDSky #MedSky
Let's clear something up: it's Bluesky, not BlueSky, or bluesky and certainly not blueSky! 🙈 I recently discovered that in the last month only 58% of social media mentions of Bluesky got the styling right - be in the 58%! 😄 #Bluesky #SticklerForGrammar
This was a fun one to work on with @d1479.bsky.social! The healthcare social media landscape is shifting fast in 2025, not least of all where the conversation is happening. What are your thoughts on patients and HCPs shifting their text-based conversations from Twitter to other platforms, or not? 🤔
Lumanity@lumanity.bsky.social · 2y agoWhat does 2025 hold for the #healthcare social media conversation? The digital town square for healthcare discussions is no longer single-platform, and #pharma needs to broaden its social strategies. @jamiedoggett.bsky.social examines existing and emerging platforms:
Great to see @lumanity.bsky.social London office will be hosting the competition day for the @bhbia.bsky.social BOBI Award for the Best Newcomer later this week. It's important to celebrate and reward the new talent in our industry - all the best to everyone involved! #BOBIawards #bhbia2025
I am honoured to have been named in the Insightful Innovators category in the Social Intelligence Insider 50! 🥳 I have loved working in Social Intelligence and watch it grow as a discipline over the past few years! #SIInsider50 #SocialListening #SocialIntelligence
Great to see a mix of HCPs and patient advocates among the most active authors at #SABCS24 on both #Twitter and #Bluesky. This shows the level of engagement from the patient community in the online #breastcancer conversation. @stage4kelly.bsky.social @drsgraff.bsky.social @erikahamilton9.bsky.social
Time to see where those interested in hematology engaged online during #ASH24... Thousands of posts were published on #Bluesky while Twitter / X still see massive levels of congress engagement online #MedTwitter #MedSky @majorajay.bsky.social @markgeyermd.bsky.social @hemedoc.bsky.social
