📈💬💡 Identify the first number, story, reputation, or assumption that may shape later judgments. Compare it with stronger evidence before the audience uses it to interpret everything that follows. #DataCommunication #CriticalThinking #CognitiveBias

📈💬💡 Before exposure, identify a likely misleading claim or tactic & explain how it works. This preparation can help people recognize & resist the misinformation when they encounter it. #DataCommunication #BehavioralScience #Misinformation

📈💬💡 Find the false explanation the audience already accepts. Correct it & provide a coherent replacement; otherwise, the misinformation may continue shaping how later evidence is interpreted. #DataCommunication #ScienceCommunication #Misinformation

📈💬💡 Do not let recurring errors become the organization’s new normal. Track how often an exception occurs, compare it with the prior baseline, & require review when the pattern keeps growing. #DataCommunication #CriticalThinking #Leadership

📈💬💡 Begin with a surprising contrast, unexpected pattern, or unfamiliar example that is directly relevant. Novelty should help people notice the evidence, not distract from it. #DataCommunication #BehavioralScience #Persuasion

📈💬💡 When people are interested & able to think carefully, emphasize the quality of the evidence. When attention or capacity is low, use clear, credible cues to gain attention—without substituting those cues for sound evidence. #DataCommunication #BehavioralScience #Persuasion

📈💬💡 Choose images or graphics that reveal the point, humanize the stakes, or clarify relationships. Decorative visuals consume attention; explanatory visuals direct it. #DataCommunication #DataLiteracy #DataVisualization

📈💬💡 Place the data inside a narrative that explains the people, cause, conflict, & consequences. A story can sustain attention & help the audience understand how separate facts fit together. #DataCommunication #ScienceCommunication #DataStorytelling

Sienna Jackson offers fantastic #DataStorytelling advice in new @psych_today interview: www.psychologytoday.com/us/blog/much... #DDDM

📈💬💡 Leave out weak arguments & irrelevant details that make the strongest proof feel less decisive. A shorter case built from high-quality evidence can be more persuasive than a longer case that includes weaker material. #DataCommunication #ScienceCommunication #DataLiteracy

📈💬💡 Remove jargon, competing dashboards, unnecessary metrics, & long detours. Make it easier for the audience to remember the central evidence & its meaning at the same time. #DataCommunication #Education #DataLiteracy

📈💬💡 When the magnitude is easy to miss, use a straightforward graph or comparison that makes the pattern visible at a glance. Let the audience see the size of the problem before discussing what it means. #DataCommunication #DataLiteracy #DataVisualization

📈💬💡 Present both the overall pattern & one specific person affected. The overall data shows the scale; the individual example helps the audience understand the human consequences. #DataCommunication #ScienceCommunication #DataStorytelling

The bookstores 📚 at @Heathrow_Airport 🇬🇧 ✈️ always have wonderful options! 🙌🤩

📈💬💡 Translate totals & spreadsheet rows into concrete circumstances: who is affected, what happens to them, & what the number means in daily life. Context makes abstract information easier to understand. #DataCommunication #DataLiteracy #DataStorytelling

📈💬💡 When data arrives over time, display the full pattern alongside the newest result. Otherwise, the most recent or easiest-to-remember number may receive more weight than the accumulated evidence. #DataCommunication #DataLiteracy #CognitiveBias

📈💬💡 Once the audience has interpreted the data, shift attention back to the people affected, the ethical stakes, & the next step. Do not assume analytical processing will automatically generate urgency. #DataCommunication #DataLiteracy #DecisionMaking

This week I've been reflecting on what a vital contribution my dear friend Steve Rees has made to the field of education, & to improving educators' use of data to help students. On my long California>UK flight I reread his (& Jill Wynns') fantastic book Mismeasuring Schools' Vital Signs & encourage

📈💬💡 Use numbers to establish what is true, then explain how the findings affect people, outcomes, or values. Analysis can support judgment while still reducing the emotional response that supports memory, concern, & action. #DataCommunication #ScienceCommunication #DataStorytelling

📈💬💡 Give deliberate reasoning clear evidence, but also give intuitive thinking something immediate to grasp—a vivid example, human consequence, or familiar frame. Logic alone may not create concern or action. #DataCommunication #BehavioralScience #DataStorytelling

📈💬💡 An audience can be confused, distracted, socially exposed, certain, & identity-threatened at once. Combine compatible strategies when more than one source of resistance is present. #DataCommunication #BehavioralScience #Persuasion

📈💬💡 Do not choose a tactic because it is fashionable. First diagnose why this audience resists this information; then select the approach most likely to counter that specific barrier. #DataCommunication #BehavioralScience #Persuasion

📈💬💡 Do not reuse one persuasive approach for everyone. Adapt the framing, examples, messenger, level of detail, & strategy to the particular audience’s motives & defenses. #DataCommunication #BehavioralScience #Persuasion

📈💬💡 Ask whether your message threatens the audience’s values, competence, morality, culture, role, or self-image. When data feels personal, people scrutinize the evidence to protect themselves. #DataCommunication #ScienceCommunication #SocialIdentity

📈💬💡 Ask which colleagues, friends, leaders, or communities shape the audience’s position. People may resist evidence that could cost them approval, status, or membership. #DataCommunication #SocialPsychology #SocialIdentity

📈💬💡 Identify what the audience already believes, how confident they are, & which misinformation they accept. New facts may be rejected unless the existing misunderstanding is first corrected or weakened. #DataCommunication #CriticalThinking #BeliefChange

📈💬💡 Ask what else is competing for the audience’s focus & why your information should matter now. Reduce distractions, foreground the stakes, & make the key point easy to notice. #DataCommunication #BehavioralScience #Persuasion

📈💬💡 Check whether the audience lacks context, number sense, prior knowledge, or mental capacity for the material. Then add only the explanation, comparison, or visual needed to make the meaning clear. #DataCommunication #ScienceCommunication #DataLiteracy

📈💬💡 Before communicating, ask whether the barrier is understanding, attention, certainty, belonging, identity—or several at once. Focusing on clarity only addresses understanding. #DataCommunication #BehavioralScience #CriticalThinking

📈💬💡 Do not assume clearer facts will dissolve resistance. Before presenting, identify what might make the audience reject, ignore, or rationalize away the information—then design the message around that obstacle. #DataCommunication #ScienceCommunication #BeliefChange