Jim Prosser
@jimprosser.bsky.social
Pretty good cook, middling guitar player. Founder and Principal, Tamalpais Strategies. | Marin County, CA | https://tamstrat.com
My (cynical) working theory is that the White House knows that its "AI Framework" is basically a much worse version than the AI framework the Biden admin released, which caused the VC bros of Silicon Valley to go all MAGA. Keeping it private avoids the comparison.
Maria Curi@mccuri.bsky.social · 2d agoNEW: White House plans to keep AI framework under wraps www.axios.com/2026/08/04/w...
Your AI stack is fine. The main problem is what you're feeding it. Wrote up the eleven comms docs (Story, Audience, Voice, Gates) every team needs before their AI tools are worth anything: www.personfamiliar.com/p/the-eleve...
The Eleven Comms Docs Your AI Tools Need to Actually Work
Your AI stack is fine. The main problem is what you're feeding it.
personfamiliar.com
PBS SoCal has a 24/7 Huell Howser livestream on its YouTube channel. It's been going continuously for over a year, and it is a balm to my soul.
New edition of Person Familiar: is there a more put-upon consumer population right now than gamers? They're getting squeezed at both ends, hardware and software (as I felt with CFB27). That's an opportunity for comms/marketing teams... if you know how to harness it.
Next week, every big PR agency descends on Cannes with the same story: our AI makes the work faster, sharper, better. The efficiency *is* real. But it isn't landing on the client side of the ledger. Full piece in Person Familiar here: www.personfamiliar.com/p/whos-capt...
Who's Capturing the AI Efficiency Dividend: Clients, or Agencies?
The conversation your AOR's execs don't want to have along the Croisette next week.
personfamiliar.com
Most teams never say out loud how the work should actually get done: which channel is for what, what "urgent" means, what "off" means. So everyone burns the day guessing. New PF on writing the rules down: www.personfamiliar.com/p/your-team...
Your Team Needs a Written-Down Workstyle
Turning the implicit into explicit is just good comms.
personfamiliar.com
Either Coinbase CEO Brian Armstrong hasn't actually seen/isn't aware of the plot of Heated Rivalry, or is clandestinely telegraphing that he and Jamie Dimon have torrid gay sex after their internet fights
When the NYT writes about a startup trend, it's an obituary. This week: the $80K startup hype video. At seed stage, your brand IS your product. If brand marketing is your differentiator, you don't have one. New PF: www.personfamiliar.com/p/its-time-...
It's Time to Call Top on Startup Hype Videos
A startup trend covered by the New York Times is its own type of obituary. But it's so much worse than that.
personfamiliar.com
I joked recently that soon all content will be 10-second TikToks or three-hour podcasts. I was only half-joking. The middle is collapsing. Problem: comms has spent 50 years optimizing for the middle.
Wrote about the missing paragraph in every "AI is changing the way we work" CEO layoff email this year. Short version: the CEO never tells you what AI has changed about their own job. And they should, if they want legitimacy for their arguments. www.personfamiliar.com/p/the-missi...
The Missing Piece in AI Corporate Transformation Memos: CEOs
Every corporate AI memo asks employees to absorb a transformation. None of them include evidence the CEO has.
personfamiliar.com
I ran comms for Google during Oracle v. Google in 2012, tech's last big trial of the century. Watching Musk v. Altman has me flashing back hard. Fifteen observations on the trial comms war so far, in no particular order:
New Person Familiar: a check-in with @wexler.bsky.social on where DC actually sits on tech right now. Meta-takeaway: the most expensive mistake a tech company can make communicating in Washington right now is to confuse what is said for what is true. www.personfamiliar.com/p/the-state...
The State of Tech Policy Comms in DC
Amid a shooting war in Iran and White House Correspondents Dinner week, a check-in on the Beltway with Nu Wexler
personfamiliar.com
Kinda feels like this whole thing merits more coverage by the main stream media. Beyond just me posting it about it at ny times dot com. I dunno, just seems like an interesting thing. CC the media www.edsbscharitybowl.com
Jury duty is no one’s idea of a good time, but at least in Marin you get to feel like you’re entering Gattaca
This should send a shiver up the spine of any major professional services/knowledge work firm. McKinsey (codewall.ai/blog/how-we-...) and BCG (codewall.ai/blog/how-we-...) have both been compromised this year by a whitehat using AI tools. www.nytimes.com/2026/04/07/t...
Anthropic Claims Its New A.I. Model, Mythos, Is a Cybersecurity ‘Reckoning’
nytimes.com
NEW PERSON FAMILIAR: The best marketing of this century came from giving up control. What Formula 1's Netflix deal teaches every company trying to go direct. personfamiliar.substack.com/p/the-best-...
When you have senior white male military officers willing to end their career by raising concerns about the blocking of Black and female officers, it feels safe to say this isn't about ending DEI: the better historical parallel is Wilson's resegregation of the bureaucracy bsky.app/profile/nbcn...
NBC News@nbcnews.com · 4mo agoNEW: Defense Secretary Pete Hegseth has taken steps to block or delay promotions for more than a dozen Black and female senior officers across all four branches of the military, according to nine U.S. officials familiar with the process.
NEW PERSON FAMILIAR: Retail participation has exploded and transformed public markets. But you'd never know it from the current comms "best practices" for IPOs. Here's how to change that, and what Taylor Swift and BTS have to do with it.
Built an MCP server that runs on your Mac and connects your @obsidian.md vault via Cloudflare Tunnel to Claude or ChatGPT anywhere: phone, browser, laptop. No cloud storage, no open ports, your files stay local, and doesn't break Obsidian Sync. (cc @stephango.com) github.com/jimprosser/o...
GitHub - jimprosser/obsidian-web-mcp: Secure remote MCP server for Obsidian vaults -- access your notes from Claude, your phone, or any MCP client, anywhere. OAuth 2.0 auth, Cloudflare Tunnel, atomic ...
Secure remote MCP server for Obsidian vaults -- access your notes from Claude, your phone, or any MCP client, anywhere. OAuth 2.0 auth, Cloudflare Tunnel, atomic writes safe for Obsidian Sync. - ji...
github.com
NEW PERSON FAMILIAR: Jensen Huang spent two hours on stage yesterday arguing less for @nvidia's products and more for the inevitability of a world that runs on them. What tech comms people everywhere can learn and apply from yesterday's GTC keynote. (link in reply)
NEW PERSON FAMILIAR: It's time someone in comms said it: "GEO" is a racket, a fake optimization discipline being offered by some of the biggest agencies. If model makers can't tell you why these systems return what they do, do you *really* think Edelman can? www.personfamiliar.com/p/geo-is-a-...
NEW PERSON FAMILIAR: The reason most AI implementations in comms disappoint isn’t the technology. It’s the *context*, or lack thereof. That's why the next essential comms hire is the Forward Deployed Context Engineer, a person who blends comms knowledge with a systems brain.
This is what a spine looks like. And at the same time, how is any other CEO in AI signing up for a military domestic surveillance program? Did we learn absolutely nothing from PRISM?
Techmeme@techmeme.com · 5mo agoAnthropic says new DOD "contract language" made "virtually no progress" on preventing Claude's use for mass domestic surveillance or fully autonomous weapons (Axios) Main Link | Techmeme Permalink
NEW PERSON FAMILIAR: Why are posts about AI from random Substacks and blogs moving markets more than AI products? It's a calibration gap between Narrative Consumers and Tool Users. (link in next post)
NEW PERSON FAMILIAR: Public trust in AI is already deteriorating. Execs' rhetorical focus on capital-H Humanity over real people isn't helping. I'm calling it Dr. Manhattan Syndrome—and the nuclear industry already showed us how it ends. (Link in next post)
If you've read Seth Rogen's book, you can't help but come away from this Michael Lynton excerpt feeling there's some serious retcon'ing going on. www.wsj.com/tech/cyberse...
I Wanted to Fit In With Hollywood’s Cool Kids. So I Made the Biggest Mistake of My Career.
In an exclusive book excerpt, the former CEO of Sony Entertainment opens up about his role in unleashing one of the worst cyberattacks in corporate history.
wsj.com
