Jon Clark
@jonclark.co
#girldad, Agency Founder, Entrepreneur, Coffee Lover. Host of the @page2podcast.bsky.social
Big news! It's launch day for my AI search book. The book includes difficult stories from our time in the trenches, long-term strategies that outlive citation weather changes, and three in-the-weed case studies from Zapier, BlueVine and Siege. Order it here: www.amazon.com/Generative-E...
Getting a website ready for AI agents isn't mostly about markup. On this week's @page2pod.com, @tory.thegray.co argues the technical side is the easy part. The harder part is deciding what you want agents to be able to do. 🧵
Only 5% of results, from over 30M scraped AI results, cited a page without at least 1 keyword ranking in the top 10. SEO is NOT dead! #SEOIRL @surferseo.bsky.social
I wrote this testimonial 2 years ago … and I’m heading back to #SEOIRL again (despite the fact they misspelled my name ;) Who else is going?
Local SEO isn't just the Google Business Profile anymore. @localseoguide.com walked us through what's moving local visibility across Google, ChatGPT, Apple Maps, and Reddit. A few highlights 🧵
Two AI tools worth trying daily: Fathom for call notes so you stay present, and Whisper for voice-to-text everywhere — Slack, terminal, even 'voicing' code instead of typing it. Voice AI is a genuine speed unlock. What's the one AI tool you can't work without?
Google Search Decline Steepened To 40% YoY For Publishers via @sejournal, @MattGSouthern - brought to you by your handy #seo helpers @Sitebulb 😊
Google Search Decline Steepened To 40% YoY For Publishers via @sejournal, @MattGSouthern
A report finds Google Search and Discover declines got steeper for publishers, while direct, internal, and dark social grew. The post Google Search Decline Steepened To 40% YoY For Publishers appeared first on Search Engine Journal.
searchenginejournal.com
Check it out now. It showed up this morning. Very cool addition in GSC -> Multimodal Search Type Filter In Google Search Console Performance Report And if you focus on health & medical, check it out soon. You might see a lot of clicks and impressions there. :) www.seroundtable.com/google-searc...
The reviews page on your own site is worthless. @greggifford.bsky.social's proof: filter out your staff's IPs and traffic goes to zero. Customers only trust reviews on sites you don't control. The only version that works is video. Is he wrong? Full @page2pod.com episode: youtu.be/XXAsZESr4a0
Local SEO in AI Search: What Actually Works 🔍 with Greg Gifford
YouTube video by The Page 2 Podcast: An SEO Podcast
youtu.be
New episode of Page 2 Podcast is live with Greg Gifford. He breaks down what actually proves local relevance to Google across sales, service, and parts departments, and why category selection matters more than most dealers think. What's the local SEO myth you hear most often?
1/ @greggifford.bsky.social has been doing local SEO since before "AI search" was a phrase. Four things from his @page2pod.com episode that most agencies still get wrong about Google Business Profile, reviews, and AI answers 🧵
“Video is becoming table stakes for SEO.” That’s Cindy Krum on the latest @page2pod.com. If you’re traveling to #BrightonSEO today, give it a listen before her talk on “Video SEO to help fast-track AIO rankings.” Consider it the pre-game. 🎧 youtu.be/Qr9PFu3GH6M?...
Why Video Is Now Table Stakes for SEO 🎥 with Cindy Krum
YouTube video by The Page 2 Podcast: An SEO Podcast
youtu.be
Vertical video isn't ranking in AI Overviews yet. Cindy Krum, CEO of MobileMoxie, explains on @page2pod.com that Google tends to test new formats like images and video shorts in their own tab before folding them into search. Integration into AI Overviews looks like a matter of time.
Everyone has an AI-search theory. Otterly AI is actually testing them. One wild result: publishers with OpenAI licensing deals were cited by ChatGPT ~48% more often. Plus: fake brands can earn recommendations, schema may not help ChatGPT, and YouTube citations are rising.
AI is making it easier to create the average answer. Which might make having an actual opinion more valuable than ever. @lidia-infante.com on why going against consensus could become a real advantage. 🎧 Listen to the new @page2podcast.bsky.social episode + subscribe. youtu.be/wbSavynl0S4?...
AI-search hot take: LLMs.txt probably isn’t the hack you want it to be. Clear copy + consistent facts + accessible content + third-party consensus are harder and far more useful. 🎧 Listen to the episode with @landwehr.bsky.social + subscribe to @page2podcast.bsky.social youtu.be/ZntIGuNx29c?...
@landwehr.bsky.social has tested most of the AI search checklist people are selling right now. Three of the most popular items have never produced a measurable visibility lift for him. The thing that does work is boring enough that nobody builds a product around it.
We investigate traffic drops like detectives. Traffic spikes? Pats on the back and “nice job, everyone.” That’s backwards. If you don’t know why you won, you can’t reliably do it again. youtu.be/YrE21LqTU2o?... 🎧 More from @seohumorist.bsky.social on @page2podcast.bsky.social. #SEO
Direct Traffic Is Your Missing AI Metric 📈 - Derek Hobson on Why You Should Report SEO + Direct
YouTube video by The Page 2 Podcast: An SEO Podcast
youtu.be
Super excited I got to chat with @jonclark.co and Joe DeVita on the @page2podcast.bsky.social!! We've all seen people scramble to explain why performance is down and sometimes just "accept" good results, but if you can’t explain the win, you can’t replicate it. youtu.be/YrE21LqTU2o
Direct Traffic Is Your Missing AI Metric 📈 - Derek Hobson on Why You Should Report SEO + Direct
YouTube video by The Page 2 Podcast: An SEO Podcast
youtu.be
On content in regulated industries like legal and health: center their fears, treat the constraints as a box, and shape your strategy within it. The output won't be exactly what you envisioned, and that's okay if it still serves the user. How do you work with compliance?
An "About us" H2 with a class and ID costs an AI agent 12-15 tokens to ingest. The same content in markdown costs 3, an 80% cut. Yoast's @alexmoss.bsky.social compares it to mobile-first indexing: agents don't read HTML the way we do. Writing markdown-first for AI search yet?
A team-building take for AI search: don't hire AEO/GEO "experts" with no SEO foundation. Everyone on the SEO team already does AEO work - you evolve their skills. The real shift is closer work with social and more in-house digital PR. How is your team adapting? Full episode with @lilyray.nyc
Googlebot renders a page at a fixed viewport, then checks the page height once during rendering. Infinite scroll and lazy loading pages that need multiple scrolls to reveal content mostly lose everything past that first check. If you work in technical SEO or JavaScript rendering, worth a listen!
Something hopeful about AI search: nobody (not even 20-year veterans) knows what's next. That levels the field. Whoever experiments and learns in the open has real opportunity. Is this the best time to enter SEO/AEO, or the hardest? Full episode with @garrettsussman.bsky.social out now
Local SEO truth: review recency is critical. 10,000 reviews won't save you if the last one was months ago... it signals you may not be operating. The review card with a QR code, handed over at close, beats software for small businesses. What's your review engine?
Why Local Service Ads won't scale: they serve for the same keywords as your PPC, so Google runs them ~15% as often, mostly in high-conversion hours and near-me searches. Google won't kill its own golden goose. Anyone found a way around the LSA ceiling? Full episode🎙️ www.youtube.com/watch?v=YJUL...
In AI search, keyword research is research. Not the content brief. You group keywords into topic entities, define the buyer and journey stage, then let strategy flow down. Strategy-down, not keyword-up. Anyone still winning with keyword-up in AEO?
