Jordan Kruk
@jordankruk.bsky.social
Did $5M+ in Revenue. Hired 50+ People. On YouTube since 2012.
My video hit 1 million views. But here’s what surprised me 🧵
"I've never seen anything that says that videos need to be longer. Just make videos that people want to watch." ~ MrBeast Here's how (after I uploaded over 300 videos in 6 months):
Who would you rather be: • The creator with 1M TikTok followers but no monetization • The creator with 10k YouTube subscribers earning $1k/month
New channels have a secret weapon... The algorithm loves virgin audiences:
I’ve designed 1,000+ thumbnails. Here are 2 shortcuts I wish I knew from day 1 👀
5k subscribers will change your life more than 100k followers on any other platform.
4 content lessons I wish I knew (after I made 400+ videos)
3 things I wish I knew about content... Before I started my 1st channel in 2012:
7 habits of successful YouTubers: 1. Writes 10+ titles/video 2. Films 2+ intro versions 3. Re-records intro's at the end 4. Keeps a golden moments file 5. Creates 15+ thumbnails/video 6. Claps 2 times before recording 7. Has separate channels for R&D Stay with me now.
Your first 100 videos suck. Your first 1,000 might too. Make them anyway.
MrBeast just taught me 1 big lesson Thumbnails no longer matter 🧵
"There's a reason no one makes videos like me" ~ MrBeast 2 ways to make great videos: (after uploading 300 videos in 6 months)
"To achieve something it's probably going to take 3 times longer" - MrBeast After uploading 300 videos in 6 months, here's what works:
7 ways to keep YouTube recommending your videos One of them? Fundraisers. Another? Retention via open loops. After studying 1,000+ outlier videos, I saw the same pattern:
Until it's done, tell none. “I think most aspiring ‘creators’ miss one crucial point about content: If you do hard shit, telling story is easy.” ~ Alex Hormozi
10k YT subs will change your life more than 100k followers on any other platform 🧵
4 content lessons I wish I knew (after I made 400+ videos)
3 things I wish I knew about content... Before I started my 1st channel in 2012:
6 Thumbnail Formats • Quote: Highlight bold statements • Tier List: Rank/categorize content • Mid-Action: Freeze peak moments • Reaction: Best clip + PEAK emotion • Before/After: Transformation → contrast • Screen Recording: Show impressive stuff