Josh Tasoff

@joshtasoff.bsky.social

Associate Professor, Claremont Graduate University. Behavioral Economics. I'm here to find out about mission-critical research before I make bad decisions.

Our new paper in today's issue of the Economic Journal. “Don’t ruin the moment.” We show that more pleasurable experiences (higher consumption) leads to greater information avoidance about an unpleasant topic. Why? The hedonic opportunity cost of attention. academic.oup.com/ej/article-a...

To Savour Consumption or To Confront Dread: The Hedonic Opportunity Cost of Attention

Abstract. People face a fundamental trade-off between savouring consumption in the present and processing information. Both require attention, which is lim

academic.oup.com