Joy Hawkins

@joyhawkins.bsky.social

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Well here is one of the best AI fails I've seen in a while. Google is quoting a single lawyer's self-promoting listicle for every law firm listed here and is using it as the primary source for this entire list, linking to it instead of the law firms' websites.

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Obsess over title tags. They are one of the most impactful things you can alter in SEO that can have an incredible impact. This was from a title tag that we changed Monday. The only thing we did was update the title + H1.

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Seeing a new AI local pack format on desktop. Like typical AI local packs, these replace the typical local pack so when this shows up, the local pack does not. When you click to expand it, it takes you to AI Mode.

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I'm constantly amazed at how much space on mobile Google has managed to take up with new ad formats for local businesses. They also really don't look like ads and look more and more like a traditional local pack result.

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