Private chat is not enough. The bigger challenge is private personalization: AI that can use personal context without exploiting it.
Juan Soberanis
@juansoberanis.bsky.social
Founder/CEO of Jatter. Advocating for private AI personalization: personal AI that can understand your context without turning your life into a data product.
Your financial portal already has answers. The hard part is making them useful without exposing your financial life.
Personal finance feels like one of the clearest early use cases for private personal AI. High value. Highly personal. Terrible fit for copy/paste AI.
Personalization should happen for the user, not to the user.
The browser is where personal AI becomes real because the browser is where authenticated life happens.
Generic AI doesn’t know your life. Surveillance AI knows too much. We need a third path.
AI is becoming personal. The question is whether that means more surveillance or more user control. We’re building for user control.
Proud to see Jatter mentioned in TechCrunch’s AI browser roundup. But what matters most to me is the bigger idea: personal AI should be private by design. That’s why we’re building an AI browser for personal answers from authenticated websites.
Personal AI should be private by design. That’s why we’re building Jatter: an AI browser that provides personal answers from authenticated websites using client-side encryption. Thanks to TechCrunch for including us in its AI browser roundup. techcrunch.com/2026/07/03/a...