LIV Golf says it has found the cash it needs to survive. On Wednesday, the renegade golf league announced that it had struck a deal with a lead investor and had received interest from more than a dozen minority partners. More at @sportico.bsky.social: www.sportico.com/leagues/golf...

LIV Golf Announces Deal With Unnamed Lead Investor

LIV Golf said it struck a deal with a lead investor. The identity of the new capital source and the amount of money invested were not disclosed.

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Becle CEO Juan Domingo Beckmann and James Cha of Spring Oak Partners are the two newest members of LAFC's ownership group. Scoop with @ebennovywilliams.bsky.socialat @sportico.bsky.social: www.sportico.com/business/tea...

Tequila Billionaire, LA Investor Part of $1.25B LAFC Sale

Becle CEO Juan Domingo Beckmann and James Cha of Spring Oak Partners join a cap table that now runs 27 deep.

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Maximizing commercial revenues is vital in an environment where the cost of putting a winning team on the field is rapidly rising, and Liverpool FC sees the U.S. as a ripe frontier. On the club's aspirations to open retail stores in America, at @sportico.bsky.social: www.sportico.com/business/com...

Liverpool Targets U.S. in Push for 40 Brick-and-Mortar Stores Worldwide

Maximizing commercial revenues is vital in an environment where the cost of putting a winning team on the field is rapidly rising, and the Premier League club sees America as a ripe frontier.

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The controversial Super League rocked the club soccer world five years ago. Gianni Infantino’s proposed commercial entity for FIFA is drawing a similar reaction. From yesterday at @sportico.bsky.social: www.sportico.com/leagues/socc...

FIFA’s Contentious Funding Plan Conjures Super League Memories

The controversial breakaway circuit rocked club soccer five years ago. Gianni Infantino’s proposed commercial entity is drawing a similar reaction.

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Since launching in 2021, Swedish fitness toy Boxbollen has gained viral fame and business success. Now, its founders are rolling out a soccer-focused product in hopes of tapping into the world’s game. My story at @sportico.bsky.social: www.sportico.com/business/com...

Bollen Green: Maker of Viral Fitness Toy Branches Out to Soccer

Since launching in 2021, the Swedish fitness toy has gained viral fame and business success.

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MLB’s owners want a salary cap; the players do not. As the debate rages, the sport’s lower payrolls are finding success on the field. A look at @sportico.bsky.social: www.sportico.com/leagues/base...

MLB’s Upside-Down Playoff Picture Undercuts Owners’ CBA Messaging

The league’s owners want a salary cap; the players union does not. As the debate rages, the sport’s lower payrolls are finding success on the field.

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Inter Miami has signed 14 sponsorship deals in 2026, inclusive of new partners, renewals and extensions. The latest addition to that group, Marriott Bonvoy, was announced on Wednesday. MLS' most valuable club isn't done, either. Two more are on the way in the coming weeks.

Messi-Driven Inter Miami Sponsor Boom Expands After World Cup

The new deal is the 14th sponsorship the club has signed in 2026, inclusive of new partners, renewals and extensions.

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Lamine Yamal, Spain’s 19-year-old soccer sensation, has been on a path to greatness for some time now. Yet the effect of achieving soccer’s biggest feat on his career trajectory is undeniable. My story at @sportico.bsky.social: www.sportico.com/leagues/socc...

Lamine Yamal’s First World Cup a Launchpad for His Global Brand

Lamine Yamal has been described as the "future of football." No more—Spain's World Cup victory should launch his global brand to a new level.

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Larry Berg, David Nathanson and Paraag Marathe all have direct soccer ownership experience, but also have distinct skill sets that they might bring to the MLS commissioner role. More from Kurt Badenhausen and @ebennovywilliams.bsky.social at @sportico.bsky.social: www.sportico.com/personalitie...

MLS Taps 3 Commissioner Finalists: Berg, Marathe, Nathanson

Larry Berg, Paraag Marathe and David Nathanson all have direct soccer ownership ties, but also have distinct skill sets for the MLS commissioner role.

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Chattanooga saw a substantial tourism boost from hosting Spain during the World Cup group stage, and its MLS Next Pro team may be able to ride that momentum to new growth. My story at @sportico.bsky.social: www.sportico.com/leagues/socc...

Chattanooga FC Could Benefit From Spain’s World Cup Run

The Tennessee city saw a substantial tourism boost from hosting Spain, and its MLS Next Pro team may be able to ride that momentum to new growth.

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Konami is releasing the latest entry in its Pro Spirits franchise to the world this week, putting Nippon Professional Baseball center stage for a brand-new audience. My story at @sportico.bsky.social: www.sportico.com/business/tec...

Japan Video-Game Publisher Goes Global With Nippon Baseball Game

The video-game publisher is releasing the latest in its Pro Spirits franchise this week, highlighting Nippon Professional Baseball for a new audience.

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When Icons Memorabilia signed an exclusive partnership with Jude Bellingham before the World Cup, it was a bit of a gamble. Now, it looks like a stroke of brilliance. My story on the boost England's rising star has provided at @sportico.bsky.social: www.sportico.com/business/spo...

Hey Jude: Bellingham Breakout a Boon to Icons Memorabilia

Icons Memorabilia, long defined by Lionel Messi, landed England’s Bellingham pre-World Cup and is positioned to extend its lucrative tournament run.

sportico.com

The Fukuoka SoftBank Hawks are the best team in Japanese baseball right now. But they also dominate off the field... Last Year: ⚾️ Revenue: $340M ⚾️ Operating Profit: $53M ⚾️ Total Game Attendance: ~3M That's not just good for NPB. It's better than a chunk of MLB clubs.

The Fukuoka SoftBank Hawks of Nippon Professional Baseball in Japan generated more revenue than 12 teams in MLB last year. The franchise made just under $340 million (¥50.9 billion) in its most recent fiscal year ending in February. Story at @sportico.bsky.social: www.sportico.com/leagues/base...

Japan’s SoftBank Hawks’ Revenue Topped 12 MLB Clubs Last Year

The Fukuoka SoftBank Hawks of Nippon Professional Baseball in Japan generated more revenue than 12 teams in MLB, data shows.

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The Seattle Seahawks will be sold to billionaire Vinod Khosla. The Sun Microsystems co-founder will buy the team from Paul Allen's estate for $9.6 billion. Scott Soshnick and @ebennovywilliams.bsky.social have the story at @sportico.bsky.social: www.sportico.com/business/tea...

Exclusive: Vinod Khosla to Buy Seattle Seahawks for $9.6 Billion

The Seattle Seahawks will be sold to billionaire Vinod Khosla. The Sun Microsystems co-founder will buy the team from Paul Allen's estate.

sportico.com

⚽️ Highest-Paid Players *Still* at the World Cup ⚽️ 1. 🇦🇷 Lionel Messi: $140 million 2. 🇫🇷 Kylian Mbappé: $100 million 3. 🇳🇴 Erling Haaland: $80 million 4. 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Jude Bellingham: $44 million 5. 🇪🇸 Lamine Yamal: $43 million 6. 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Harry Kane: $42 million

What does a 4-1 defeat—and another round of 16 exit, this time on home soil—mean for soccer in the United States? Thoughts from the @sportico.bsky.social staff: www.sportico.com/leagues/socc...

USMNT Loss to Belgium Deflates World Cup Expectations. Now What?

The weight of U.S. soccer was heaped on the shoulders of this World Cup team, which lost in disappointing fashion. Where does it go from here?

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Lionel Messi's success on the pitch has boosted the already powerful halo effect he generates for his deep bench of brand partners, including Icons Memorabilia, which is flirting with record sales around the World Cup. My story at @sportico.bsky.social: www.sportico.com/business/spo...

As Messi Shines at World Cup, His Brand Partners Reap the Rewards

Icons Memorabilia and other companies are squeezing every last drop out of Messi’s image as he continues to dominate on the pitch.

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Folarin Balogun could become one of the USMNT's highest-paid players in the near future. His play is possible because of a law that nearly got restricted Tuesday. My story at @sportico.bsky.social: www.sportico.com/leagues/socc...

Amid Balogun’s Breakout, SCOTUS Upholds Birthright Citizenship

Balogun could become one of the USMNT's highest-paid players. His play is possible because of a law that was in danger of being restricted Tuesday.

sportico.com

The Premier Jumping League, the equestrian competition founded by former Los Angeles Dodgers owner Frank McCourt, has sold its first franchise for $50 million, the league announced on Monday. My story at @sportico.bsky.social: www.sportico.com/business/tea...

Frank McCourt’s Equestrian League Sells First Franchise for $50M

That outsized price tag is an outlier among startup and early-stage leagues, especially considering the Premier Jumping League hasn’t yet debuted.

sportico.com

The NHL may have to foot a bigger bill because its teams now operate remotely on draft night. But that’s not stopping it from building the annual event into a bigger spectacle. My story at @sportico.bsky.social: www.sportico.com/leagues/hock...

NHL Has ‘Zero Concerns’ About Drawbacks of Decentralized Draft

The NHL may have to foot a bigger bill because its teams now operate remotely on draft night. But the league is still working to build up the event.

sportico.com

Moving money from team to team seems like a simple enough concept, but the NBA has a specific set of rules governing how cash is used in transactions. An explainer at @sportico.bsky.social: www.sportico.com/leagues/bask...

Cash Considerations Ruled the NBA Draft. Here’s How They Work

Moving money from team to team seems like a simple enough concept, but the league has a specific set of rules governing how cash is used in transactions.

sportico.com

East Goes Global has thrived on helping athletes, teams and leagues grow—and monetize—their overseas fanbases, and it doesn’t expect those opportunities to disappear anytime soon. From Jalen Brunson to the Pelicans, an inside look at @sportico.bsky.social: www.sportico.com/business/com...

Brunson’s China Brand-Builder Paves a Silk Road for NBA Stars

East Goes Global has thrived on helping athletes, teams and leagues grow, and monetize, their overseas fanbases, and it doesn’t expect those opportunities to disappear anytime soon.

sportico.com

Got a bit sidetracked, so didn't get a chance to share this one but... Austin FC arrived in 2019, and its robust fanbase suggests Texas’ capital has more appetite for pro sports. A look at the possibility of NHL expansion at @clubsportico.bsky.social: www.sportico.com/leagues/hock...

Austin Embraced MLS. Is NHL Expansion Next?

Austin FC arrived in 2019, and its robust fanbase suggests Texas’ capital has more appetite for pro sports.

sportico.com

The Professional Women’s Hockey League has taken outside capital for the first time, adding two sports empires to its cap table in Larry Tanenbaum's Kilmer Sports Group and Ilitch Companies. Story, with Scott Soshnick, at @sportico.bsky.social: www.sportico.com/leagues/hock...

PWHL Gets More Than $100M From Larry Tanenbaum, Ilitch Companies

The Professional Women’s Hockey League has taken outside capital for the first time, adding two sports empires to its cap table.

sportico.com

The Local Girl Media Group has thrived on hyper-local news, and the logistical confusion around the World Cup has created an opportunity to deliver even more to its already-robust audience. My story at @sportico.bsky.social: www.sportico.com/business/med...

World Cup Bumps Relevance of Local NJ Media Company

Local Girl Media Group has thrived on hyper-local news, and the logistical confusion around the World Cup has created an opportunity to deliver.

sportico.com

Karl-Anthony Towns helped the Knicks deliver NY its first title in 53 years. But he was also making business moves behind the scenes. He's is in the process of trademarking a logo incorporating his initials, “KAT.” Story at @sportico.bsky.social: www.sportico.com/business/com...

KAT Call: Knicks’ Towns Hunts Trademark While Winning NBA Ring

The Knicks’ star center is pursuing a logo of his own as the Knicks celebrates their first championship in 53 years.

sportico.com

Just days after the Knicks incredible championship run, Skechers president Michael Greenberg announced that a signature shoe is in the works for OG Anunoby. Not all too surprising. OG is in the process of trademarking a personal logo. More at @sportico.bsky.social: www.sportico.com/business/com...

OG Anunoby Nears Logo Trademark, Wears It on Finals Sneakers

The Knicks forward's skyrocketing popularity after his Game 4 NBA Finals heroics has become an asset for Skechers.

sportico.com

Preparing Arrowhead Stadium for the World Cup hasn't been cheap, and neither the Chiefs or FIFA are covering the tab. Local taxpayers have been stuck with a hefty bill, for a stadium that will no longer host NFL games after 2030. Story at @sportico.bsky.social: www.sportico.com/leagues/socc...

Missouri Set Aside $42.5M for World Cup Fix-Up of Lame Duck Arrowhead

The Chiefs had access to public funds to transform their home for the World Cup amid a wave of taxpayer funding flowing in for the tournament.

sportico.com

More OG Anunoby news before Game 5... The 28-year-old will endorse Crypto-dot-com's “OG Prediction Markets” platform days after putting the Knicks on the verge of their first championship in 53 years. On Anunoby's rising star at @sportico.bsky.social: www.sportico.com/personalitie...

OG Anunoby Signs Prediction Market Deal After Game 4 Heroics

The 28-year-old will endorse Crypto.com’s “OG Prediction Markets” platform days after putting the Knicks on the verge of their first championship in 53 years.

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