Justin Rosenstein

@justinrosenstein.bsky.social

Co-founder of One Project & Asana; advisor to Center for Humane Technology

The economy is an optimization system, just like AI. Its reward function is profit. Profit has some relationship to people’s lives better (I grow a tomato, you buy it, we’re both better off). But the gap between profit and human welfare is vast.

I helped build Facebook's like button. It was meant to spread a little positivity. It became an engine for addiction, because addiction is more profitable than connection. That wasn't a design failure. It was an economic one. And we're about to repeat it with AI.

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My 5yo daughter Evie asked what my Fortune piece is about. "We need to change what AI companies get money for. And have that decided by everyone. Because currently, companies can get money for hurting the world." Her: “Wait, we give people money for hurting the world? We should do the opposite.”

I helped build Facebook and saw it go wrong. AI is headed the same way | Fortune

I also co-founded Asana and One Project, and we have to move away from the White House's self-regulation framework for AI.

fortune.com