New OA article in JVPC: “Visual attention to mobilizing political social media posts: An eye-tracking study” This study uses an eye-tracking experiment to examine engagement with Instagram-style political posts and drivers of political participation. doi.org/10.1386/jvpc...
Visual attention to mobilizing political social media posts: An eye-tracking study | Intellect
This study employs an eye-tracking experiment with Instagram posts to explore how (political) actors can capture users’ attention with mobilizing messages and encourage political participation. Ground...
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