Katarina Andrejević

@kafarina.bsky.social

Content Strategist @ Opascope. A reader of the randomest of titles. Knitting my anxiety away.

Who knew spending the entire Sunday active, in the sun, and falling asleep at a reasonable hour would result in waking up feeling rested even before your alarm goes off. Wonder if I'll learn something from this?

Make this fiction reader read up on marketing. What was the last article/book/podcast you found valuable? Think: ✨ content marketing ✨ distribution ✨ strategy I can give you fiction recommendations instead. Go! 👇

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🎄 Year in Review Email Examples 🎄 You like your Spotify Wrapped, right? But you’re in B2B and maybe think year-in-review emails don’t fit the vibe there. Au contraire! This is a great excuse to place your users at the center of your story. Scroll to see how others do it.⬇️

Hello, Bluesky! 🦋 Nice to see so many of our SaaS friends here. We come bearing little gifts. If you want to receive a holiday card and these stickers from us, just say hi in the thread. @kafarina.bsky.social has 10ish cards lying around. Let's reconnect!

A pile of stickers on a neutral background. The shiny ones say "Better done than perfect", the yellow "Slow & Steady", and the blue ones have Userlist logo of white-outlined rectangles stacked on top of one another.

Two weeks of constant worry and multiple family emergencies can take a toll on you as anxiety flares. But even small steps, like an hour long meal-prepping session, can help get back the sense of control and remind yourself that your support system is still working.

Who can I hire to help with improving activation and conversion? We have a lot of signups now and I want leverage from an expert on activating and converting more of them. I'm thinking onboarding emails, videos, help docs, strategy, etc Anyone come to mind?

So Oxford University Press named 'brain rot' their 2024 Word of the Year. I especially enjoyed learning: "The first recorded use of ‘brain rot’ was found in 1854 in Henry David Thoreau’s book Walden, but has taken on new significance in the digital age."

The words 'brain rot' in a blue-to-red gradient on a creamy pink background