Kamil Rextin 🇨🇦
@kamilrextin.bsky.social
Dad. Marketer. Agency owner. Not a shit poster. writing 42slash.com work 42agency.com & littlerobinhood.com
Youtube wont show up in your UTM parameters It probably doesn't show up on your Google Analytics. so how do you measure success? 1) Monitor primary metrics (CPV, Views etc) 2) Monitor second order effects (branded search, direct, organic)
🚨 Figma’s S-1 just dropped — and it’s a masterclass in modern SaaS GTM. At a glance: • 💰 2024 Revenue: $700M • 📈 Sales & Marketing Spend: $472M — ~60% of revenue • 👥 300+ people in GTM (sales, solutions, advocates) All while their go-to-market is bottom-up, freemium, PLG-first.
Great performance starts long before someone clicks an ad. At 42, we believe brand and demand aren’t separate functions. They’re two sides of the same system.
⚠️ 95% of “AI in marketing” posts are fluff. Here’s how we actually use AI at 42 to scale a lean B2B agency: AI as a junior hire We treat GPT like a generalist intern — fast, but needs a good brief.
About to drop this message on a Sunday to see who is really committed to the company & has the chops to be part of the team
Another day, another question from someone looking at an ABM platform *ahem you know who* here was my response I can write a long essay about this but I have used D*B*S** / 6**N* for a few thoughts: 1) Data quality is not good. If you are buying contact data, you’re better off going with ZoomInf
🚨 Figma’s S-1 just dropped — and it’s a masterclass in modern SaaS GTM. At a glance: • 💰 2024 Revenue: $700M • 📈 Sales & Marketing Spend: $472M — ~60% of revenue • 👥 300+ people in GTM (sales, solutions, advocates) All while their go-to-market is bottom-up, freemium, PLG-first.
I wish social scheduling tools would have some topical intelligence layer to queue or let me schedule posts by theme without me thinking about it For example if I've been yapping about a certain topic for 3 weeks straight, the next post I write on the topic gets scheduled for 6 weeks later
🚧 Client didn’t have access to Clay’s HubSpot integration. Here’s how we solved it. We were working with a client who needed to enrich contact & company data and push it into HubSpot. They were using Clay, but without the native Clay <> HubSpot integration (not included in their plan).
🚨 We’re hiring at 42 Agency — and it’s not your typical agency gig. We’re looking for a Senior Demand Generation Strategist to own strategy across paid media, organic, email, and full-funnel demand for high-growth B2B SaaS clients.
You can have the Superbowl ads and brand designs but the heroes of SaaS are the SDRs grinding it to out with sales automations Pictured below Ramp SDR Nov 2024 to present.
Amazingly proud of the work the creative team pulled in peak conference season & rebrands We produced booth design, OOH creative, 1pager, templates & Emails & LPs for our customers
Them: Differentiation is a key thing for B2B Marketing Also Them: Every company is doing the same Severance themed creative
If you don't know how to use MailParser by Zapier, learn it. It will make you a GTM ENGINEER. Jokes aside. 99% of GTM ENGINEERING (made up 'category' play) is Zapier & Clay www.loom.com/share/9644b...
SOP: Using Zapier MailParser to Automate Email Data Extraction & Routing
In this video, I demonstrate how to use Zapier's MailParser to automate email submissions from a limited platform like Card. I walk through the process of creating a mailbox, extracting information from email submissions, and routing that data to other applications like Slack or Salesforce. The goal is to streamline our workflow and reduce manual handling of submissions. Please take a look and let me know if you have any questions or need assistance with setting this up!
loom.com
Used the 42 Hubspot app to pull data on forms & workflows in minutes It is kind of a proud moment to build internal tooling like this ourselves. Built with Claude / Replit over a weekend
The LinkedIn Ads team finally shipped something (useful) it seems like Congratulations to B2B marketers everywhere.
March Event / Campaign activations by the 42 Team - QSIC (Vegas ShopTalk) - Steno (NYC, Legalweek) DG > Creative > Customers > Partners Really grateful to be working with a great team & customers.
One of our customers got a chatty Salesforce rep to buy Exact Target From my understanding (and limited knowledge) its for B2C / Ecomm not B2B Would love to chat with anyone who uses Exact Target about
Its surreal seeing an OOH campaign with a customer live in NYC could not have happened without Dan / Abdul / Leigh for being amazing customers & partners On screen for the media & buying 42 team for creative planning & coordination Sparkportal for being partners on creative
Austin Based Marketing Friends! Chara & the RevHero team are hosting a dinner in your city with Mark Huber Link to register in the comments
the bar for good content is so low. Deliver what you said will deliver Example. I signed up for an agency operations newsletter. I expected the author who has said to have scaled / existed an agency to write about stories and lessons from his time running the shop.
If your in marketing or growth roles and not using Replit to make small tools either for automating your work or as “lead magnets” (think Hubspot websit grader) Its not too late to start. You don’t need production grade stuff. Build something small in Replit / deploy and learn and iterate.
This new 'scoring' by Hubspot is a balant money grab. There was nothing fundamentally broken with the scoring properties & you could easily reference associated objects on the contact score. Now, you have to upgrade to Enterprise to do that. Does anyone have a smart workaround?
Been slacking on making new videos but YouTube is so underrated These aren’t huge numbers but the fact we get any numbers is impressive
GPT just did a multi-variant analysis on Pipeline & different parameters & its actually quite cool & helpful
