I'm very excited to announce that my book "Create With Purpose" is now available at @BooksAMillion 🥳 You can now purchase online or inquire for a copy at your local store! www.booksamillion.com/p/9798234132...

Your audience doesn't love you. They love the 30 seconds to one hour of you that they've decided is all of you. You have to protect the rest. #KawaiiGuy #CreateWithPurpose

So many creators chase virality with a clip these days, but don't realize how short lived that moment will be. Anything that is popular in conversation on social media dies in less than a week. Focus on creating something that someone wants to come back to time and time again. #CreateWithPurpose

What is an emote that immediately signals to you that a user commenting is either a bot or a troll? I’ll start: 😂

Some of us still remember a time where you couldn’t just “Google” it. Technically that era still exists, but your comfort and desire for convenience took over. So before you complain about AI, realize that your current comforts all enabled it to be born.

While sponsorships might fund the year, an actual dedicated audience will fund the decade. #KawaiiGuy #CreateWithPurpose

🚨WARNING🚨 A massive population of Sea Lions have been spotted in recent online discourse. Do not feed the Sea Lions. I repeat - Do Not Feed The Sea Lions 🦭

The follower spike after the drama is the most expensive audience you'll ever earn. Make sure it will be worth it in the long run before putting yourself in those situations. #KawaiiGuy #CreateWithPurpose

When a brand says to a creator that their "rates are too high", perhaps they're actually saying that their respect for them is too low. #KawaiiGuy #CreateWithPurpose

When it comes to brand deals, everyone has the right to set their own fees for what they cost. It doesn't mean that anyone will actually pay for it, but at least you have settled beliefs. When the stars do have a chance to align, make them align in your favor. #KawaiiGuy #CreateWithPurpose

Every brand deal is a job with no benefits and a public performance review attached. Be sure its a job you actually want to do before saying "Yes". #KawaiiGuy #CreateWithPurpose

Let's say your strategy is to "post every day for 100 days"! That's great. You're going to post something badly or generally subpar every day for 100 days, but you're going to learn more than everyone who didn't. So do it. #KawaiiGuy #CreateWithPurpose

The online creators who have lasted weren't all the most talented from their era. They were the creators comfortable with change and pivoted accordingly. #KawaiiGuy #CreateWithPurpose

I wish I was both warned about and figured out a way to prepare for this: The community and fandoms I built when I was 25, still has members that expect me to be 25 while in my 40s. #KawaiiGuy #CreateWithPurpose

The scariest number in this line of work isn't your view count. It's your age. Make it matter less. #KawaiiGuy #CreateWithPurpose

I'm both incredibly humbled and amazed every time I see a post, or get a DM/text from fellow creators about my book. I wrote this for you - The creator out there that wants better of our landscape and wants better for their personal journey. 💖 Thank you for letting me share it with you.

Something you love can become a hobby. A hobby you monetize can become a job. A job you can't quit becomes something with a worse name if you lose that love. Be sure that this is the path you actually want. #KawaiiGuy #CreateWithPurpose

Consistency works. Repetition works. However, consistency and repetition also erodes and eventually breaks you. Find the balance that doesn't lead to breaking. Each of us have our limits. #KawaiiGuy #CreateWithPurpose

I personally took time off from streaming to write my book 'Create With Purpose' and my viewership numbers have yet to recover... Still the best decision I have made this year. #KawaiiGuy #CreateWithPurpose

It's truly sad when I see content creators having such an expansive content delivery calendar that they feel stuck - that they have no flexibility or can't take time off. That's a self-inflicted hostage situation. You can negotiate yourself out of it (and should). #KawaiiGuy #CreateWithPurpose

AI didn't lower the floor or the barrier to entry. It raised the ceiling on how much mediocrity one person can generate per hour. #KawaiiGuy #CreateWithPurpose

It's such a shame that half of my timeline has become a language model doing an impression of somebody who used to be interesting.

The features you're hoping for as a creator on any app were likely discussed, tested, built, killed and currently sitting in a doc that nobody will ever open again. The idea just wouldn't make the revenue chart go up. #KawaiiGuy #CreateWithPurpose

🚨 "Create With Purpose" is the #1 New Release for User Generated Content!🚨 I have crammed the theories that I coached both my clients & friends including @cyr, @jacksfilms, @tdrexplorer, @popularmmos, @atomicmari and more into this book. Get your copy now ⬇️ a.co/d/06fFCdxc

If you build your fame on any service, remember that you are solely a tenant. At any point, you can be evicted. (Some just happen to know the landlord and get away with things that otherwise would cancel your lease). #KawaiiGuy #CreateWithPurpose

Every creator fund or program is a marketing budget in a labor cost costume. #KawaiiGuy #CreateWithPurpose

When creators ask for services to "fix discovery", what they're really saying is "push viewers my direction pleaaase". When viewers ask for services to "fix discovery", what they're really saying is "this content sucks - I want something better"

Your follower reach doesn't just change on a whim or die altogether. Since it was never yours to begin with, its access is just being sold back to you for a fee monthly. #KawaiiGuy #CreateWithPurpose

The algorithm isn't and never was "out to get you". It doesn't know or care that you exist. That should scare you more. #KawaiiGuy #CreateWithPurpose

Some of the best creative decisions I’ve made looked like quitting or slowing down to everyone else at the time. What they don't realize is what is happening behind the scenes. I am working on making everything better for the next time I take the stage. #KawaiiGuy #CreateWithPurpose