My latest blog post is up which looks at the effects of #AI on trying to make sense of website analytics data. www.keithbradnam.com/blog/2026/7/... #analytics #blog
Search traffic is collapsing, direct traffic is booming: here's my data — Keith Bradnam
Website analytics are getting harder to trust: AI search summaries are cutting overall traffic, while AI apps and tools are increasingly showing up in the vague "direct" bucket instead of being proper...
keithbradnam.com