For the past week I have been gearing up for the launch of the new product I have been working on. Classic last 20% taking 80% of the time... Going to hook up to stripe shortly for an early release and then tweak over time. Stay tuned its pretty awesome!

I cant believe squarespace purposely doesn't have an api for publishing blog content... Lots of our agency clients on squarespace and it really would have helped. I reverse engineered their request system, but that is always finnicky 🤷#buildinpublic

Im at the hardest part of building a product... Naming it. 😱 #buildinpublic

SEO tool is chugging along nicely. Internal use only but that means I can iterate very quickly on feedback and not worry about breaking things. Its nice when you/your team represent a core customer base #buildinpublic

one marketing channel is a bet. five running at once is a system. feels like most people never make the jump.

Been heads down grinding for the past two weeks. SEO project is coming along nicely 💪. Think its going to help our agency work significantly!

Have a big new project on the go! Priority #1 is building something that is directly useful for my team at Tactycs. To help with SEO/AEO Still early but looks very promising so far 🏆 #buildinpublic

A quick retrospective on how creating a marketing agency out of our saas product saved Tactycs! kyleplatt.substack.com/p/how-we-sav...

How We Saved Our SaaS by Starting a Marketing Agency

When Zack and I started Tactycs, the plan was a SaaS product. That changed.

kyleplatt.substack.com

Pulled in five directions this week. Got through maybe two of them. Somehow still feel like it was a productive week. That's just building, I guess.

Quick little lesson on engaging users even when they aren't coming to the app open.substack.com/pub/kyleplat... #buildinpublic

The Small Feature That Made Customers Actually Come Back

There’s a version of SaaS retention where you add enough features, enough value, enough reasons to stay, and churn takes care of itself.

open.substack.com

Still figuring out the balance between leveraging AI and what brought me success in the past. Mixed opinions out there, but shifting focus to product over code specifics feels right to me. Where do you draw the line? 🧠

slowly wiring Claude up as my actual AI assistant. vault, calendar, ClickUp, Stripe all connected so it has real context each session. still figuring out the right workflows but already feels less like a chatbot and more like someone who knows my stuff. curious where this ends up

Decided to start blogging my build journeys again. Just a good way to retrospective your own thoughts. I have my ghost site but am considering just switching over to substack at kyleplatt.substack.com

Kyle Platt | Substack

Serial Entrepreneur and Engineer. Building startups in public. Demystifying what it takes to come up with, validate and execute on your ideas. At http://kyleplatt.com. Click to read Kyle Platt, a Subs...

kyleplatt.substack.com

Now that we've gone through a proper round of beta testing at Local Leads I have some more big improvements coming! - simplified pricing model - double down on autopilot - unlimited search - improved contact data These changes not live yet but progress is going very quickly! #buildinpublic

I post about a lot of building or product stuff but I want to join more discussions/communities about my hobbies too! Big one for me is golf. Cooped up in Canadian winter but golf season is fast approaching! Hoping to make another handicap jump this year. Ended last year at 6.5! Other golfers here?

Local Leads is legitimately becoming powerful now 💪 Set up a campaign and watch it naturally spread its lead finding efforts city by city. Also sends out emails for you! We always run into the issue of waning outreach efforts when busy at Tactycs. Now it is officially solved #buildinpublic

Made the decision to pivot slightly on Local Leads to truly maximize its effectiveness. The ability to find new companies is very cool but I don't like how region locked it is right now. Focused on execution features. It now spreads city by city finding leads and sending emails. All automatically

Changing up our software approach a bit this year ⬇️ Building what I am calling "The Engine" 🚂 Tools that we turn on internally, that help sell/grow other tools. i.e Local Leads automated email helps sell BluePilot Each added tool supports the others. Execution focused features only #buildinpublic

Local Leads is improving rapidly! Our internal use is really starting to ramp up and thats how I know it is genuinely useful. New UI updates to show email campaign progress 📈 #buildinpublic

Look how simple it is to start an email campaign in Local Leads! #buildinpublic

Since im adding bulk emailing functionality to Local Leads I first needed to add a way to disqualify leads -> #buildinpublic

Good progress on more Local Leads features. Tomorrow I will be launching the ability to connect and send emails right from Local Leads with just a click. Pretty exciting! #buildinpublic

Tough pill to swallow... Local Leads isn't where I need it to be. Getting quality leads is great. But its not enough to break the stickiness of people using more established tools. Good news. I have a plan. Local Leads is going end to end. Sending emails automatically. Stay tuned! #buildinpublic

Local Leads now sends new company leads straight to your inbox! Pretty important step of simplifying the workflow and making it super easy to use #buildinpublic

Local Leads improvements are chugging along nicely. - Setting up new PSEO system - Added another 1k+ New Business leads - Testing Ad flows - Team working on regular SEO #buildinpublic

I have been grinding the last several weeks. All for the re-launch of Local Leads! This is the tool we used to grow our agency to over 50k MRR. Would love if you check it out & get 3 free searches! #buildinpublic local-leads.ai

On pace to have Local Leads V2 release this week. Pretty exciting! Have to: - finish live search cycle - update free to paid model - revamp landing page #buildinpublic

Back to using an alarm clock 🥹

If I could tell my 4 year ago self after quitting my job, that I would be able to spend thousands on testing every idea and product we come up with ... I would have believed it haha, but still be incredibly thrilled! So powerful to be able to run ads and all kinds of stuff when testing ideas

Holidays are peaceful. Its not that I stop building and working on stuff, its that I can grind away on what I want and can ignore socials and have way less interruptions (in a positive way) from customers. Great time to just get stuff done! #buildinpublic