A fun little experiment in my classroom that used psychology and the surveydown package developed by @jhelvy.bsky.social that holds a lot of promise for those of us who use R to study consumer behavior. profvincent.com/blog/posts/2...

Ok @democrats.org we need to introduce The FINGER Act. (Forcing Insurrectionists to Go Emptyhanded, Rejecting restitution) www.nytimes.com/2025/08/31/u... Lets give these traitors The FINGER

Already Pardoned by Trump, Jan. 6 Rioters Push for Compensation

nytimes.com

Dating apps are like tax returns: you start out optimistic, but by the end, you’re crying on your couch and questioning your life choices. I wrote a new piece about why the market for human connection is more complicated than we think: www.findingsreport.com/2025/04/15/t...

The Market for Human Connection Is More Complicated Than We Think

We don't need better connection apps—we need the courage to leave our comfortable cocoons.

findingsreport.com

The queer community is under attack. But the answer is not to return to the closet. I’ve been lazy; neglectful of my writing habit. But it is time to get back to work. #lgbtq #dei www.findingsreport.com/2025/04/08/t...

The Edits Are Theirs. The Story Is Still Ours.

In a time when diversity is being quietly sidelined and queerness increasingly policed, this is a call to own our stories and confront the rebranding of our rights.

findingsreport.com

Last day of my Customer Insights course at USC Marshall School of Business for the fall. A big and prodigious group of students this year. They were outstanding. #FightOn

Eating too much cake is the sin of gluttony. However, eating too much pie is okay because the sin of pi is always zero. 🖖

This piece in today’s @nytimes.com is gut-wrenching but so worthwhile. When my daughter was in treatment, her wonderful nurse care practitioner was the only one who leveled with us about how serious her cancer was. Fortunately, my daughter is alive today. But better palliative care is needed.

Been here for a bit but haven’t formally introduced myself. My name is Larry Vincent. I’m a professor at the USC Marshall School of Business and the author of two books on branding. Former C-level marketer … and recovering Twitter enthusiast. Happy to be where the sky is blue.