There's an influencer here in Vienna who seems to think that if they bury the words 'gifted' or 'ad' in the video description then it's fine to post ad after ad including for companies or enterprises that have little or nothing to do with the ostensible point of their channel.
Especially when combined with the fact that a-list celebrities (including lots of men outside the traditional realm of "influencer") are doing ads with no shame. It just feels like everything is #spon lately and it's getting more aggressive and invasive than ever!