Louise Imber
@louiseimber.bsky.social
Journalist at @fastcompany.com & @medillschool.bsky.social
Are you taking a business trip anytime soon? Southwest might have just made your life easier. Here's what to expect with the airline's new Business Priority program. Read more in my latest for @fastcompany.com.
Southwest Airlines is courting business travelers with a new offering: Here's everything you can get out of it
The new Business Priority program, available in early 2027, means more flexible options for frequent corporate fliers.
fastcompany.com
Missed the full moon last night? Don't worry. It's back tonight, and with some other astronomical guests! Read more about July's 'buck moon' in my latest for @fastcompany.com.
July full moon 2026: Here's the meaning behind the summer 'buck moon'—and the best time to see it
Between the full moon, meteor showers, and a special appearance by Mercury, it's going to be a busy week for the night sky.
fastcompany.com
Earlier this week, Kraft Heinz entered a whole new world: a partnership with Walt Disney Co. Expect Cinderella-branded mac and cheese, Olaf-themed marshmallows, and co-branded streaming content on Disney+ as Kraft attempts to boost business after an ongoing slide. Read more in @fastcompany.com.
Kraft Heinz and Disney: Here are some of the most surprising details from the new partnership
Expect Cinderella-branded mac and cheese, Olaf-themed marshmallows, and co-branded streaming content on Disney+.
fastcompany.com
Desalination has long drawn criticism for its high energy use and the concentrated brine it leaves behind. Eden Tech is betting that a more efficient system, combined with new uses for that waste, can address both problems. Read more in my latest in @fastcompany.com
This Texas startup wants to reinvent desalination with a spinning membrane
Eden Tech’s centrifuge-based system aims to cut energy use, recover more water, and create value from leftover brine.
fastcompany.com
Congrats to Spain for a fantastic World Cup win! A tiny piece of tech you might have seen on the field yesterday: a microstructure technology designed by an engineer at the University of Illinois Urbana-Champaign. Read below in @fastcompany.com.
A material in Spanish World Cup star Pedri's cleats could also repair your colon
A microstructure technology designed by an engineer at the University of Illinois Urbana-Champaign is making strides on and off the pitch.
fastcompany.com
It was a pleasure speaking with Bero founder Tom Holland about the World Cup, a new shandy line, and expanding retail through a partnership with Chase. Read more about how Holland's friendly neighborhood lifestyle brand is riding the sober wave in my latest for @fastcompany.com.
How Tom Holland's nonalcoholic beer brand is riding the sober wave
Bero is positioning itself as the go-to for social drinkers who skip the booze—from Target aisles to World Cup watch parties.
fastcompany.com
National Hot Dog Day is today, and these chains are on a roll. Ketchup on some of the best freebies and deals for the holiday's 35th anniversary in my latest in @fastcompany.com. There aren't any more hot dog puns, I promise ;)
Everyone’s a wiener! Here's a list of National Hot Dog Day freebies and deals, from 7-Eleven to Dog Haus
A number of food chains and even a few unexpected brands are celebrating the holiday with some frankly fantastic deals today, Wednesday, July 15.
fastcompany.com
Want to try a confetti-flavored Mountain Dew Slurpee? 7-Eleven has got you covered with a strange 60th birthday collab. Read more @fastcompany.com.
7-Eleven is celebrating 60 years of Slurpees with its strangest flavor yet
As Slurpee celebrates its diamond anniversary, fans are divided on the special-edition flavor.
fastcompany.com
Lime is headed to the Nasdaq. Here's everything you need to know as the company makes its public debut, with Uber as a key investor. Read more about Lime's IPO in my newest article for @fastcompany.com.
Lime IPO: Share price, trading date as Uber-backed scooter company heads for the Nasdaq
With its public debut, Lime hopes to squeeze out enough juice to pay off its $845 million in debt.
fastcompany.com
Laid-off workers don't blame AI. A new Gallup poll shows that remote work is a more likely culprit. Read my work in @fastcompany.com.
Working remotely could make you more vulnerable to a layoff than AI
A new Gallup survey of laid-off workers found that 25% were fully remote, while only 1% thought AI played a role in their job loss.
fastcompany.com