Luca Cian

@lucacian.bsky.social

Professor of social sciences -- working on consumer psychology, AI, sensory marketing, and social identity at University of Virginia, Darden School of Business

Grateful to Andrea Coali for inviting me to speak at Cerved on AI psychology! 🧠 Key insights: People overgeneralize AI failures (algorithmic transference) but resist AI for hedonic choices (word-of-machine effect). Understanding psychology is as critical as the tech itself. 🇮🇹 #AI #Psychology

What effect does climate change have on the flora of our nation's capital? Quite a lot actually. Melanie Choukas-Bradley, author of CITY OF TREES: THE COMPLETE GUIDE TO THE TREES OF WASHINGTON D.C., talks to the Washington Post. www.washingtonpost.com/dc-md-va/int...

It’s hard to be a maple: How climate change is remaking D.C.’s treescape

Decisions being made now about what trees to plant in place of dying ones will change how the city looks and feels.

washingtonpost.com

A paper where I was one of the (many) co-authors just won the 2025 Robert B. Cialdini Prize from the Society for Personality and Social Psychology! 🏆 This award is given to field research demonstrating psychology's real-world relevance What did we study?

Addressing climate change with behavioral science: A global intervention tournament in 63 countries

Climate interventions increase beliefs, policy support, and willingness to share information but not higher effort action.

science.org

Rankings are always imperfect, but when they are all positive, something is working well. I am very proud that Forbes named University of Virginia the "new Ivy" and that U.S. News ranked Darden the No. 1 public school in America, tied with the Berkeley. Links Below #UVA #Darden

U.S. News Gives UVA Schools of Law, Business, Education and Nursing Superior Marks

The School of Law ranks No. 4 nationally and, for the first time, the Darden School of Business ties for No. 1 among public business schools.

news.virginia.edu

In a quasi-experimental survey with 59,508 participants across 63 countries, we tested 11 behavioral interventions designed to promote climate change mitigation. Our goal was to understand which interventions were most effective at encouraging climate-friendly behaviors—on a country-by-country basis