What do you do when you run an A/A test, but one version has a clearly significant uplift in Conversions?

Sounds like a must-try: #Tealium has a "stream connector errors" feature now - you will be surprised how often Meta, Google, Adobe & Co. have issues with their server-side endpoints: docs.tealium.com/administrati...

Connector error logging

This article explains how to configure connector error log sources, review log parameters, and troubleshoot connector errors.

docs.tealium.com

Yes, let's use a crawler to crawl all the 100s of thousands of products and their reviews to gather review data instead of using the ready-to-use existing export with all the reviews per product...

Faszinierendes, 55 Jahre altes Radio Feature von 1971 zum Einfluss von Computern und #KI auf Gesellschaft und Politik. An vielen Stellen denkt man, es könnte auch von 2026 sein. Immerhin wurde zumindest #Schach doch nicht zu langweilig für Menschen… share.deutschlandradio.de/dlf-audiothe...

IT won't budge, so client asks u to implement a 3rd-party solution. U have governance concerns with that (untestable black-box) solution. Analytics vendor comes up with wild workaround for a compromise. When all is finally ready, vendor tells u they have now decided to cut ties with the 3rd party.😆💩

Important update for all #AdobeAnalytics Component Manager fans due to EOL of 1.4 API and insufficient replacements in API 2.0: docs.datacroft.de/main-functio...

Wow: Sub-Hit (e.g. product-dimension-based) segments coming to #AdobeAnalytics soon! The new sub-hit breakdown dropzone filters are already massive, but this brings E-Commerce Analytics to the next level and it is sth I had been waiting for for years! experienceleague.adobe.com/en/docs/anal...

Now that's a trust-inspring warning... #fraud0 #piwikPro

No, it is not a good idea to use "utm_campaign=...underperformers...". Unless you want to scare users or help your competitors (when "underperformers" refers to products)🤦‍♂️#facepalmAnalytics

Lately lots of server-side APIs have delivery issues. First #Meta, then #GoogleAds, now #AdobeAnalytics. Monitor your server-side connections! Screenshot from #Tealium Event Stream

The #fraud0 integration into #PiwikPro is worth a look, but it is a complete blackbox, zero control. It is a "hidden tag" that runs without you knowing when or what. You can't even switch it off without Piwik Pro Support. No #CSP instructions either on the PP integration info. Not enterprise-style.

You run a large display campaign on a popular chat application in Eastern Asia. Your Analytics team tells you: It's all #Bots, so you've spent a lot of money on nothing. What do you do? You run a similar campaign a few months later... 😭

So is it #LookerStudio again? :D

You just HAVE to use the #AdobeAnalytics Reporting API 2.0 instead of "DWH" exports and keep running into API limits? Julien Genius Piccini has an insane multi-threading solution within his aanalytics2 Python wrapper (that I also use for the AA Component Manager): www.datanalyst.info/web_analytic...

Yesterday, I presented the "dark GCP Cloud" behind my Google Sheets apps, #PiwikPro Manager and #AdobeAnalytics Component Manager, at the #analytics.dev Conference in Copenhagen. Lots of Pub/Sub, Cloud Run Functions, Firestore and as little #AppsScript as possible...

The less basic knowledge about the world, the better the engineer (and the easier to manipulate for evil causes)...

On Monday, I held a presentation on how to prepare the migration from #AdobeAnalytics to #CustomerJourneyAnalytics (or any other tool, that is) in a data-driven manner - with the Component Manager as your best friend and helper. Check out the slides & transcript: docs.datacroft.de/prepare-to-m...

Check your server-side #GoogleAds Enhanced Conversions API Calls, because the API has been slow to respond these last days. Screenshot via #tealium Event Stream:

#Adobe, the maker of the "Experience Platform", has offered an increasingly desastrous experience when it comes to localization, especially in their (Microsoft-Dynamics-based, that explains a lot) Support Portal. I am sick of it. And they don't respect user preferences: I set my language to English.

#Hungary 's time as a #Russian parasite are over. After Assad, Maduro and now #Orban, Putin has fewer and fewer allies. And I can go back to #superweek without fearing that my money spent there will help the Hungarian regime.

Bug when copying Tags in #Piwik Pro Tag Manager from Site to Site: If the Tag contains a variable with e.g. name "V1" in the destination Site already, you will see variable "V1" inside the newly created tag, but it will actually reference "V1 (copy)" (which u can see through the "relationships").

#ConsentManagement Plattformen - die neue Checkliste von @mbaersch.bsky.social harrt ihrer Durchschau. Danke! www.markus-baersch.de/blog/die-ehr...

Es war natürlich nicht Trumps Ziel, aber seit seinen Gelüsten ist Grönlands Ansehen im dänischen Staat revolutionär gestiegen. Anerkennung von misshandlung und Unterdrückung, Grönlander auf Geldscheinen, als Vertreter bei Olympia - alles zuvor undenkbar. podcasts.apple.com/ch/podcast/h...

Geschichte Grönlands 2 - Geopolitik seit Trumps erster Amtszeit

Podcast-Folge · Hörsaal - Deutschlandfunk Nova · 20. März · 38 Min.

podcasts.apple.com

#Russia suggested a fake assassination attempt to help endangered #Orban (aka the greatest parasite in European history) to victory in #Hungary. While that is not surprising, it is frustrating that the US are now supporting the very same Orbán. www.washingtonpost.com/world/2026/0...

To tilt Hungarian election, Russians proposed staging assassination attempt

To aid Hungarian Prime Minister Viktor Orban, a friend of Russia, in his election, operatives proposed “the Gamechanger” — a staged assassination attempt to stir supporters.

washingtonpost.com

youtu.be/aByWLQ7h2n0?...

Our Kids' IQs Are Dropping. Is Big Tech to Blame?

YouTube video by More Perfect Union

youtu.be

The more #youtube campaign performance data I see, the more I get the feeling that youtube is a glorified #Bots farm. 8 Mio Impressions (99 % of them got a "video view", over 75% "quality views", ca 10k clicks, but a Consent Decision Rate of 0.66%! => only 1 in > 150 users is real(ly interested)..

"But it affects only 30% of the Users" 🙈

For anyone else who will not be at Adobe Summit: Join our online live-event on the same day to get loads of Adobe Analytics content (and a sprinkle of CJA). This way to the signup: www.feld-m.de/en/events/fe...

The Road to Summit – Online Event on April 20 | FELD M

Connect with fellow analytics professionals and explore the latest Adobe insights before the US Adobe Summit in this online event by FELD M.

feld-m.de

You remove some 10's of thousands of Bots after some serious analysis and reprocessing. Now somebody seriously complains that their report suddenly shows less Visits, and that we should not retroactively filter out Bots from reports anymore... 😆

#nervous #bigquery