Clive "Max" Maxfield
@magnificent-max.bsky.social
Collector, Curator, and Communicator of Technological Information
Using Vacuum Fluorescent Displays (VFDs), Part 1 www.designnews.com/electronics/... In which we meet the thermionic technology behind that beautiful blue-green glow.
Using Vacuum Fluorescent Displays (VFDs), Part 1
The thermionic technology behind that beautiful blue-green glow.
designnews.com
New Agentic AI Engine Takes the Reins on Marketing Campaigns www.eejournal.com/article/new-... ThinkingAI’s Agentic Engine takes marketing from analyzing and reporting to deciding, acting, measuring, and iterating
New Agentic AI Engine Takes the Reins on Marketing Campaigns
As I’ve mentioned in previous pieces, I’m constantly amazed by my ongoing discoveries of all the things I don’t know, and that’s just in the STEM (science, technology, engineering, and mathematics)…
eejournal.com
AI’s Missing Link www.eejournal.com/article/ais-... Delos Data is tackling the overlooked interface between AI compute, memory, storage, and the network.
AI’s Missing Link
I love all that modern technology has to offer, and I’m blown away by how far we’ve come so fast. For example, I commenced my career in 1980 as a member of a team designing central processing units…
eejournal.com
New Semiconductor Tech Slashes AI Power from the Cloud to the Edge www.eejournal.com/article/new-... Velaura AI’s Titan Core technology promises 2X to 4X lower power for the compute engines at the heart of AI
New Semiconductor Tech Slashes AI Power from the Cloud to the Edge
I get to hear a lot of things in my self-appointed role as collector, curator, and communicator of technological information. Sometimes things seem too good to be true, causing me to raise a quizzi…
eejournal.com
#MaxCoolBeans: Cool (Wooden) Calculator www.clivemaxfield.com/coolbeans/co... From Pascal, Leibniz, and Thomas de Colmar to a 21st-century chap armed with with a scroll saw
Welcome to the Materials Age (We Hope You’ll Enjoy Your Stay) www.eejournal.com/article/welc... Matlantis’s AI-powered atomistic simulation is turning materials discovery on its head.
Welcome to the Materials Age (We Hope You’ll Enjoy Your Stay)
When you come to think about it, many of the early ages of human development were defined by the materials people used, such as the Stone Age, the Bronze Age, and the Iron Age. Much later came the …
eejournal.com
Are You Conversing with a Human or an AI? www.eejournal.com/article/are-... Modulate.ai and Scam.ai join forces to detect deepfakes, foil fraudsters, and keep an eye on flocks of migrating cabbages
Are You Conversing with a Human or an AI?
I just received a phone call from a famous company whose name we shall not speak lest they turn their corporate frowny face in my general direction. At first, I thought I was talking to a person, b…
eejournal.com
Is It Better to Live with AI Running Amok or Without AI at All? (Part 2) www.eejournal.com/article/is-i... When AI stops doing what we meant and starts doing what we said. From clever workarounds to rogue AI agents: What could possibly go wrong?
Is It Better to Live with AI Running Amok or Without AI at All? (Part 2)
In Part 1 of this 2-part mini-series, we cogitated, contemplated, ruminated, and reflected on our increasing dependence on artificial intelligence (AI). In particular, we pondered what might happen…
eejournal.com
Well, That Certainly Got My Attention! www.standardpropaganda.com/reading-room... What catches an editor’s eye, what gets ignored, and why smart PR makes all the difference.
Well, That Certainly Got My Attention! — Standard Propaganda
An EE Journal editor on how he triages his inbox, why buzzword-stuffed press releases get deleted in seconds, and what a pitch needs to earn his attention.
standardpropaganda.com
Is It Better to Live with AI Running Amok or Without AI at All? (Part 1) www.eejournal.com/article/is-i... As we hand more of our skills and knowledge over to AI, what happens if one day it simply isn’t there?
Is It Better to Live with AI Running Amok or Without AI at All? (Part 1)
I was chatting with a friend the other day (stop laughing, it’s true, I do have friends). We were discussing the ever-increasing use of AI. A couple of topics particularly piqued my interest: what …
eejournal.com
You Never Get a Second Chance to Make a First Impression www.standardpropaganda.com/reading-room... Logos, style guides, and consistent branding matter far more than many engineers realize.
You Never Get a Second Chance to Make a First Impression
Why logos, style guides and consistent branding decide what editors and buyers think of your technology long before they look at the engineering behind it.
standardpropaganda.com
We’re All Metaphorically Perched on a Four-Legged Stool www.standardpropaganda.com/reading-room... From “If we build it, will anyone care?” to “Build it, and they will come!”
We’re All Metaphorically Perched on a Four-Legged Stool
Max Maxfield on the four-legged stool: engineering, marketing, PR and sales each hold up a leg, and removing any one of them puts everybody on the floor.
standardpropaganda.com
For The Love of Bog, Please Practice Your Pitch! www.standardpropaganda.com/reading-room... Brilliant technologies can fail to attract attention if nobody rehearses how to explain them.
For The Love of Bog, Please Practice Your Pitch! — Standard Propaganda
What goes wrong when a company briefs the press without preparing: no slides, no clear message, a 150-slide deck, and the coverage that never happens.
standardpropaganda.com
Can Metaspectral Analysis Help Save the Planet? www.eejournal.com/article/can-... Metaspectral's Clarity gives Planet’s hyperspectral eyes in space the intelligence to help protect our world
Can Metaspectral Analysis Help Save the Planet?
I think it’s fair to say that I’ve been blessed with a cheerful and optimistic disposition. I fully relate to the classic Always Look on the Bright Side of Life song from Monty Python’s Life of Bri…
eejournal.com
#MaxCoolBeans: Holy Supersonic Trebuchets, Batman! www.clivemaxfield.com/coolbeans/ho... When medieval siege engines meet modern engineering: Taking the trebuchet where no trebuchet has gone before
Verific Is Even More Terrific Than You Thought www.eejournal.com/article/veri... Verific unleashes four free EDA tools for use by both human and AI designers.
Verific Is Even More Terrific Than You Thought
If you cast your mind back to the 1980s and 1990s, the electronic design automation (EDA) landscape was a very different place to the one we find ourselves in today. There were lots and lots of sma…
eejournal.com
The Internet: If A Wants to Talk to B, Why Does C Need to Be Involved? www.eejournal.com/article/the-... The folks at NetcoreNetwork think it's time to rethink how our increasingly powerful devices discover, authenticate, and communicate with each other.
The Internet: If A Wants to Talk to B, Why Does C Need to Be Involved?
The folks at NetcoreNetwork think it’s time to rethink how our increasingly powerful devices can discover, authenticate, and communicate directly with each other without needing to go through…
eejournal.com
Practical AI: Don’t Work Harder; Work Smarter www.eejournal.com/article/prac... Blaize's Graph Streaming Processor (GSP) proves that smarter AI doesn't have to work harder.
Practical AI: Don’t Work Harder; Work Smarter
For the past three years, almost every discussion I’ve had about AI processors and accelerators has eventually devolved into someone jumping up and down (metaphorically speaking) waving aroun…
eejournal.com
Want to Deploy a Robotic Workforce Today? Here’s How! www.eejournal.com/article/want... MBody AI's Orchestrator is the AI-powered platform that makes robotic workforces a practical reality.
Want to Deploy a Robotic Workforce Today? Here’s How!
I hate to be the bearer of bad news, but things of a workforce nature are in flux, and not in a good way. Currently, the US population is estimated to be around 342 million people, give or take. Of…
eejournal.com
When Chatbots Start Chatting to Each Other www.eejournal.com/article/when... TestMu AI's Kane CLI is redefining software quality, using agentic AI to test websites, chatbots, and even AI itself.
When Chatbots Start Chatting to Each Other
One of the many things I haven’t really thought much about before is how people test websites these days. I know how we used to do it in the early days of the public-facing internet (when dinosaurs…
eejournal.com
2,000+ AI-Routed PCBs a Week! www.eejournal.com/article/2000... In which we meet DeepPCB, InstaDeep, and BioNTech, and discover why a biotechnology company is funding one of the world's most ambitious AI PCB routing projects.
2,000+ AI-Routed PCBs a Week!
I can’t believe that the Design Automation Conference (DAC) has rolled around once again. Also, I can’t believe that, in conversation, some people remain blissfully unaware that you can pronounce t…
eejournal.com
The Rise of Generative Test Instrumentation www.eejournal.com/article/the-... Liquid Instruments' Moku:Delta meets GenInst Studio to redefine laboratory-grade software-defined instrumentation.
The Rise of Generative Test Instrumentation
I’ve just seen the future of test and instrumentation and test, and it’s awesome, let me tell you! Yes, I know I said, “test and instrumentation and test.” Do I look like the sort of man who wouldn…
eejournal.com
Innovative Display Technologies of Yesteryear, Part 5 www.designnews.com/components-s... In which we meet the weird and the wonderful in vintage display space.
Innovative Display Technologies of Yesteryear, Part 5
Explore the weird and the wonderful in vintage display space.
designnews.com
It’s RAINing RFID www.eejournal.com/article/its-... From retail shelves to hospital wards, Impinj's RAIN RFID is bringing unprecedented visibility to billions of physical assets.
It’s RAINing RFID
I must admit that I was tempted to title this column “It’s RAINing RFID! Hallelujah!” But then I thought you’d probably spend the rest of the day with the Weather Girls song rattling around i…
eejournal.com
AI Changes the Conversation: The Network-on-Chip Strikes Back www.eejournal.com/article/ai-c... Arteris explains why coherent NoCs have become the foundation of next-generation AI SoCs and multi-die system (MDS) solutions.
AI Changes the Conversation: The Network-on-Chip Strikes Back
I bet you woke up this morning saying something like, “I wonder what the latest and greatest interconnect technologies are for System-on-Chip (SoC) devices and multi-die system (MDS) solutions.” We…
eejournal.com
The Big Five-Oh-Oh! www.eejournal.com/article/the-... Hundreds of columns. Hundreds of interviews. Hundreds of rabbit holes. Thousands of tangents. And a lifelong fascination with technology and the people who create it.
The Big Five-Oh-Oh!
My first column on EEJournal, The Artificial Intelligence Apocalypse (Part 1), was posted on September 19, 2019. That’s almost seven years ago as I pen these words. Things are moving so fast these …
eejournal.com
#MaxCoolBeans: Cymatics and Artificial Cells www.clivemaxfield.com/coolbeans/cy... From sound sculpting matter to scientists sculpting life, the wonders of nature never cease to astonish.
Innovative Display Technologies of Yesteryear, Part 4 www.designnews.com/components-s... From moving mechanisms to glowing segments and electronic elegance.
Innovative Display Technologies of Yesteryear, Part 4
Explore displays from moving mechanisms to glowing segments and electronic elegance.
designnews.com
We’re One Step Closer to Drag-and-Drop Off-the-Shelf Chiplet-Based Design www.eejournal.com/article/were... Zero ASIC's long-term vision is to reduce multi-die system design to little more than selecting your chiplets, pressing "Compile," and waiting for the foundry to deliver the finished device.
We’re One Step Closer to Drag-and-Drop Off-the-Shelf Chiplet-Based Design
Close your eyes and imagine the following scene. No. That won’t work, will it? Let’s try doing this a different way. Keep your eyes open and imagine they’re closed. Visualize a future timeline wher…
eejournal.com
The Dawn of Agentic AI Super-Agents www.eejournal.com/article/the-... Cadence isn't trying to replace forty years of EDA with AI. It's teaching AI how to use forty years of EDA.
The Dawn of Agentic AI Super-Agents
On the one hand, I think I’m taking the incredible advances we’re currently seeing in Electronic Design Automation (EDA) tools in my stride, striving to maintain a dignified persona as the latest a…
eejournal.com