Mahhala
@mahha.la
✨ Curate & discover independent brands. 📦 Save rare finds & support indie shops. 🚫 Zero big-box stores. 👇 Explore the collections & build your own. https://mahha.la
Two inventories: what Mahhala keeps about you and what it doesn't. A page view stores no IP. Member events are kept up to four hundred days, and we don't call them anonymous. No pixels, no trackers, no ad profile. #privacy #buildinpublic #shopsmall
What we know about you (and what we don't)
Two inventories: every piece of data Mahhala keeps about a visitor, for how long, and every piece it does not keep. Written so you can check it.
mahha.la
The store claim on Mahhala, start to finish: one sentence you sign, recorded four ways, then one of three proofs. Email on your domain, a DNS record, or a file on your site. None claimed yet. #independentstores #buildinpublic #shopsmall
How a store proves it is theirs
A banner, one sentence you sign, three proofs, and what we keep afterward. The whole store claim on Mahhala, step by step, so you can check it.
mahha.la
#TuesdaysFeaturedProduct The award-winning intelino smart train engages children in hands-on interactive play and teaches them how to code Several screen-free and app-connected play and learn modes for children of all ages (rated 3+) #indieweb #shopindie #humancurated
Smart Train Starter Set at intelino
Smart Train Starter Set, $159.95 at intelino, an independent store. Mahhala lists it; you buy it directly from the store.
mahha.la
Four posts this week about buying on purpose: the warehouse, the wait, the ranking, and the dollar. The last one says what Mahhala does about each today, and nothing we haven't built. Search with no paid boost. A front page a person arranges. #independentstores #humancurated #intentionalcommerce
A better way to find things: why we built Mahhala
Four posts about buying on purpose, and what we did about each one. What Mahhala does today, what it does not do, and where the product opens.
mahha.la
#FridaysFeaturedStore Universal Audio is the world's leader in Thunderbolt audio interfaces, analog recording hardware, and UAD audio plug-ins. Explore products and shop now. #indieweb #shopindie #smallbusiness #humancurated
Universal Audio: products and store details
Universal Audio is the world's leader in Thunderbolt audio interfaces, analog recording hardware, and UAD audio plug-ins. Explore products and shop...
mahha.la
At an independent store the dollar pays a landlord, an accountant, a printer, and the maker, all nearby, and then it buys lunch. At a chain most of it leaves for a headquarters in another city. #shopsmall #shoplocal #independentstores #intentionalcommerce
What a dollar does at an independent store
Spend a dollar at a chain and most of it leaves town. Spend it at an independent store and more of it stays. The studies, in plain words.
mahha.la
A feed has two jobs: keep you looking, and carry what someone paid to place. Neither is about what you'd like to own. McKinsey's survey this year found feeds and AI answers trusted least for product research, and used anyway. #curation #humancurated #shopsmall #intentionalcommerce
Algorithms vs. taste: who picks what you see
A feed shows you what keeps you scrolling and what someone paid to place. A curator shows you what they would buy. Who people trust, with the numbers.
mahha.la
#TuesdaysFeaturedProduct The Vance Leather Men's Cafe Racer Waxed Lambskin Austin Brown Motorcycle Leather Jacket combines vintage charm with modern functionality. Crafted from premium lambskin leather, this jacket offers both style and protection for riders. #indieweb #shopindie #humancurated
Mens Cafe Racer Waxed Lambskin Austin Brown
Mens Cafe Racer Waxed Lambskin Austin, $159.95 at Vance Leathers Inc, an independent store. Mahhala lists it; you buy it directly from the store.
mahha.la
The thing you ordered doesn't exist yet. That's the whole reason it's slow, and it's the good part. It was made because you asked, which is also why it won't end up in the pile the EPA counts every year. #madetoorder #smallbatch #handmade #intentionalcommerce
Buy it once, keep it forever
A made-to-order item is slow because it does not exist yet. Why the wait is a good sign, and what buying to last saves you in money and waste.
mahha.la
#FridaysFeaturedStore! Inspired by the vibrant spirit of Laura Park’s original art, our collection of lifestyle products are designed to bring beauty and color to your surroundings #indieweb #shopindie #smallbusiness #humancurated
Laura Park: products and store details
Inspired by the vibrant spirit of Laura Park’s original art, our collection of lifestyle products are designed to bring beauty and color to your su...
mahha.la
Free two-day delivery isn't free. The driver was paid, the truck burned fuel, and the cost is in the price. The promise only works for things made in bulk and parked in a warehouse near you, so it picks the warehouse over the small shop every time. #shopsmall #shopindependent #intentionalcommerce
The hidden cost of free two-day delivery
Free two-day delivery is not free. Someone pays for the warehouse, the box, and the trip back. Here is who pays, and what it does to small makers.
mahha.la
Your ads channel is rent. It goes up when more stores bid, and a quiet week costs the same. We built the other kind of door: a free listing, a claim in three ways, every click credited to your own site. It's labeled, and rankings aren't for sale. #independentstores #smallbusiness #indiebrand
The door you do not pay rent on
A free listing, a claim you can finish in an afternoon, and every click credited to you. How an independent store uses Mahhala without paying rent.
mahha.la
#TuesdaysFeaturedProduct Lancaster Sourdough Essentials Set 5 Quart Dutch Oven Measurements: 10 1/2" diameter | 4 1/8" wall height | 13 lbs. 18" Bread Board Measurements: 18" L x 8 3/4" W x 3/4" H | Choose Cherry, Walnut or Maple Wood #indieweb #shopindie #smallbusiness #humancurated
Lancaster Sourdough Essentials Set
Lancaster Sourdough Essentials Set, from $399.00 at Lancaster Cast Iron, an independent store. Mahhala lists it; you buy it directly from the store.
mahha.la
Happy Thanksgiving to our friends to the north. 🇨🇦 🍁 Whatever is on your table today, we hope some of it came from a small store that cares. Enjoy the long weekend. #CanadianThanksgiving #ShopIndependent #ShopSmall
A wishlist is a note to yourself. A board is a thing you publish, with your name on it, that pays you when the store pays anyone. Share link, embed, affiliate passthrough, and the things we never do: mahha.la/blog/a-board-is-a-publication #curation #humancurated #indieweb #newsletter
A board is a publication, not a wishlist
A wishlist is for you. A board is for your readers: one share link, an embed for your own site, and the store's commission passed through to you.
mahha.la
We rebuilt our front page around a person, not a formula. Boards our team arranges for the season, rails that change weekly and daily, Save from any card, and a page that ends. Paid spots say Promoted and never touch what is trending. #humancurated #indieweb
A front page that someone arranged
Sponsored results and endless grids are how shopping feels now. Our new front page is small, arranged by people, and labeled wherever it is paid.
mahha.la
Taste doesn't stop at the recommendation. A shopping widget in someone else's font says the opposite. Here's a board embed for writers: your picks render inside the post, and your own affiliate ids ride along when the store runs a program. We take no commission. #humancurated #indieweb #newsletter
The end of the ugly affiliate link
You spent a week on an essay, then ended it with a tracking link in someone else's font. A board embed for writers who care how recommendations read.
mahha.la
#TuesdaysFeaturedProduct! #indieweb #shopindie #smallbusiness
Bellows Organic Cotton Handmade Colorful Tufted Abstract Runner Rug
Inspired by the film case Dani painted for one of the Bellows Film Lab stores, this colorful rug screams color. Including colors like bubblegum pink, periwinkle blue and light yellow, this maximalist ...
mahha.la
You can't outbid page one. An auction goes to whoever gains most from the spot, and that was never the person who made the thing best. Here's the merchant half of Search Decay, and a search bar that sells no slot. #searchdecay #independentstores #smallbusiness #indieweb
Why an indie brand can't outbid page one
A shopper typed your brand name and got someone else's ad first. Search Decay from behind the counter, and what a listing with no slot to sell does.
mahha.la
Gifts for her, every one under fifty dollars as we post this: puzzles, notebooks, a tea cozy, a lip and cheek stick, and a trinket dish. All from independent stores. #humancurated #indieweb #shopsmall #shopindependent #smallbusinesslove #buyfromsmall #indiebrands mahha.la/l/WHLZpmH
Gifts for Her Under Fifty Dollars: curated by @mahhala
“Gifts for Her Under Fifty Dollars”, a collection curated by The Mahhala Team: products from independent stores, picked by a person and worth a look.
mahha.la
You already type reddit after your search. That's the tell: the results page got sold. We call it Search Decay, and here's what a search with nothing for sale looks like. #searchdecay #shopsmall #humancurated #indieweb
Why you can't find anything good online anymore
Search results are for sale. We call it Search Decay: what the first page is made of, who pays, and what search looks like with no slot to sell.
mahha.la
#shopsmall #shopindependent #independentstores #supportsmallbusiness #shoplocalonline #smallbusinesslove #consciousshopping #buyfromsmall #indiebrands
The smaller catalog is the point
Mahhala lists far fewer stores and products than a mega-marketplace, on purpose. Here's what a catalog gives up at scale, and what you get back.
mahha.la
#TodaysFeaturedProduct #shopindependent #smallbusinessowner #shopindie #shopsmall
ShowerBreeze® & QuickBreeze® (Combo Pack)
Product Features Includes the ShowerBreeze® and QuickBreeze® in one low-priced bundle! About the ShowerBreeze®: This Oral Breeze® ShowerBreeze® is a dental water jet oral irrigation system. The Shower...
mahha.la
#independentstores #shopindependent #smallbusinessowner #shopsmall #independentretail #smallshop #onlineboutique
Your customers aren't looking for you on Instagram
Instagram is built for watching, not for looking. The good news: shoppers who go looking want to find you, and a store can be there for free.
mahha.la
