Brett Farmiloe explains that journalist request platforms match reporters with expert sources on deadline, and that responding to the right requests can earn you citations in published stories. maj.to/44VrTA0

Brett Farmiloe recommends following the HARO principle: be Helpful, Authentic, Relevant, and On time, because genuine, well-targeted responses that meet the brief will always beat generic AI-generated pitches. maj.to/44VrTA0

Katie New encourages you to discuss reporting needs with clients, deliver customised reports, and actively solicit feedback to refine them, eliminating unnecessary data. maj.to/3N51CtL

Katie New explains that meaningful reporting goes beyond presenting metrics; it necessitates explaining the context behind changes and how they align with overall website goals. maj.to/3N51CtL

Fake DMCA takedowns and copyright claims are becoming a weapon in the SEO world, but what can you do when your own content is targeted? Find out in our next episode when David Bain will be joined by Maria Sayapina, Sean Bianco, Daniel Lux & Ivana Flynn. maj.to/4frl1AL

Nik Ranger recommends systematically analysing how AI models perceive your brand and using those insights to refine your content and strategic actions for a more accurate representation. maj.to/4rl97w0

Nik Ranger explains that you can ensure your brand is accurately represented in AI models by prioritising real-time, verifiable content and understanding how AI agents access and process information. maj.to/4rl97w0

Chris Green (@chris-green.net) wants you to focus on assessing current content quality rather than drastically overhauling everything in anticipation of an AI-first search future. maj.to/4rkyrlV

Chris Green (@chris-green.net) believes that you should focus on content interpretability to ensure your content is accurately understood and your brand message is represented when it is interpreted and summarised by AI. maj.to/4rkyrlV

Itamar Blauer recommends identifying the most critical commercial pages or the key information you want to convey, to ensure it is being found by all the user agents most relevant to you. maj.to/4rj79wh

Itamar Blauer recommends monitoring your website's log files to understand which AI platforms are accessing your content, ensuring they can reach the pages you want them to see. maj.to/4rj79wh

Olesia Korobka (@fajela.bsky.social) explains that knowledge graphs are important because Google uses them intensively for its AI overviews and for some answers in AI Mode to provide factual information. maj.to/4rgbaSh

Olesia Korobka (@fajela.bsky.social) encourages you to build factually-rich content and knowledge graphs to increase the likelihood of AI outputs referencing your brand and driving valuable user interactions. maj.to/4rgbaSh

Jérôme Salomon explains that by conducting an indexation audit, you can identify issues such as key pages/your business pages not being indexed at all, as well as other pages that are not useful for SEO being indexed. maj.to/4p3Pvev

Jérôme Salomon explains that you can use an indexation audit to ensure key pages are indexed by identifying and addressing issues with site architecture, internal linking, and content relevance. maj.to/4oZYLjJ

Fake DMCA takedowns and copyright claims are becoming a weapon in the SEO world, but what can you do when your own content is targeted? Find out in our next episode when David Bain will be joined by Maria Sayapina, Sean Bianco, Daniel Lux & Ivana Flynn. maj.to/4frl1AL

Claudia Constantin recommends asking AI the questions your customers actually use, see if you appear, then interrogate the answer to diagnose exactly what needs fixing. maj.to/4xSUXWr

Claudia Constantin believes that generic AI-generated content is losing ground and that what ranks now is unique, experience-backed content rooted in real business data that genuinely helps users. maj.to/4xSUXWr

Martha van Berkel believes that by implementing semantic schema markup, you're building a knowledge graph, which can serve as a contextual element that enables machines to understand you and your content more effectively. maj.to/48wC3K6

Martha van Berkel believes that to adapt to SEO becoming a data layer management for AI, you should focus on semantic schema markup for visibility and to build a knowledge graph that enables LLMs to understand your brand and data. maj.to/48wC3K6

Pam Aungst Cronin (@pamannmarketing.bsky.social) believes that humans are going to rely on AI agents to do a lot of things for them, especially when it comes to searching for, digesting, and distilling down information, and turning that information into a recommendation. maj.to/48zeQHa

Pam Aungst Cronin (@pamannmarketing.bsky.social) explains that traditional search engines are adding AI chat features, and AI chatbots are adding traditional web search features, but as it stands, AI chatbots are just doing the searching for you on a traditional search engine. maj.to/48zeQHa

Ramona Joita wants you to prioritise a multi-platform approach encompassing social media and AI platforms to ensure long-term SEO success. maj.to/43Myltk

Ramona Joita wants you to expand beyond traditional SEO with an omnichannel approach by prioritising building a consistent brand presence across all platforms where your audience searches for information, including social media and AI tools. maj.to/43Myltk

Joseph Kahn (@josephskahn.bsky.social) wants you to focus on establishing your brand as an influencer in relevant spaces, as LLMs prioritise mentions over simple backlinks. maj.to/4rrN2fx

Joseph Kahn (@josephskahn.bsky.social) explains that citations and brand mentions on trusted platforms carry more weight with AI and search engines than the quantity of links alone. maj.to/4rrN2fx

Roman Leliukh believes that LLM optimisation complements, not conflicts with, SEO, and that enhancing content for LLMs is additive to existing SEO strategies, creating synergy rather than competition. maj.to/4oXNfoN

Roman Leliukh explains that, with explosive growth in users, LLMs are poised to challenge Google as a primary search source, potentially reshaping SEO faster than Google’s initial rise. maj.to/4oXNfoN

Christian Rigg explains that optimising for brand associations means building deep and meaningful connections between your brand and the topics, products, features, outcomes – all of the things that matter to people and machines. maj.to/4rjjgcD

Christian Rigg explains that anything that gets the human brain to stop, wake up, and think, ‘That's not what I was expecting,’ is going to create much stronger associations than when everything follows the status quo. maj.to/4rjjgcD