Fear sells. That's the whole business model. Every school shooting becomes a sales event. Vendors pitching security contracts while parents are still scared. All while counselors and psychologists stay understaffed. Safety was never a product. Safety is people trained to notice a kid in crisis.

Selling Fear by the Semester

How the school security industry profits from the shootings it claims to prevent.

marchforourlives.substack.com

Jackie, the co-founder and Executive Director of @marchforourlives.bsky.social speaks about the importance of Q9. With the gun lobby coming after strong gun safety laws in Massachusetts, know what's on the line and vote YES on question 9! #YESon9ForASafeMA #YESForASafeMA #SaferMassachusetts #YESon9

When our generation first marched in 2018, people told us we were just angry kids who didn't understand how politics worked. But together, we've proved that hope isn't just a feeling — it's an action.

In 2024, the firearm and ammunition industry generated $91.7 billion in total economic impact in the United States; a 379% increase since 2008. That's the gun industry's number, from their own trade association report.

The gun lobby has counted on confusion for years. But it isn't a mystery and it isn't invincible. It's a commercial industry that turns our lives into profit. Today we're launching The Machine, an interactive manual naming every part of it: machine.marchforourlives.org

The Machine: A User Manual for the American Gun Industry

Follow the money. Track the personnel. Trace the legislation. A guide to the gun industry machine — by March For Our Lives.

machine.marchforourlives.org

America has had 305 mass shootings so far this year. By the same time last year: 272.

March For Our Lives was born from tragedy in 2018, and led ever since by people determined not to let that stay the story. This November, 11 of them run the New York City Marathon as Team March For Our Lives, because they refuse to accept gun violence as normal. Meet the team: mfol.us/marathon

A reminder that our merch store is open year-round. "Protect Kids. Not Guns." tees, "Kids > Guns" hats, an "I ❤️ Gun Safety" baby tee, totes, and legacy merch are all available. Every purchase funds our work organizing young people and holding the gun lobby accountable. store.marchforourlives.org

Donald Trump Jr. is a shareholder and board member of an online gun retailer called GrabAGun. Four months before the ATF proposed letting dealers ship guns straight to buyers' homes, GrabAGun built a shipping service for exactly that rule.

For decades, the gun lobby has told us freedom means more guns, more access, and fewer questions. But we think freedom means something else. It means walking into school without doing a headcount of exits. It means our generation gets to grow up at all.

In 2024, the gun industry's economic impact was reported at $91,654,584,000. If you follow the money, it tells you exactly what's valued and what's not.

Should we talk about the multi-billion dollar "school safety" industry next??

March For Our Lives@marchforourlives.bsky.social · last mo.

America will try anything but common sense gun laws.

America will try anything but common sense gun laws.

Tonight, gunfire broke out at Bite of Seattle, a summer festival that draws hundreds of thousands of families to Seattle Center every year. At least two people are dead. Several others, including a two-year-old boy, are being treated for their injuries.

A gun in a police officer's hand is still a gun.

March For Our Lives@marchforourlives.bsky.social · last mo.

A man was shot and killed by police in Madison, Wisconsin. Every time an officer reaches for a gun, the stakes become life or death. Every fatal police shooting deserves scrutiny and accountability, because there is always a responsibility to ask whether lethal force was truly necessary.

A man was shot and killed by police in Madison, Wisconsin. Every time an officer reaches for a gun, the stakes become life or death. Every fatal police shooting deserves scrutiny and accountability, because there is always a responsibility to ask whether lethal force was truly necessary.

For 250 years, this country has called access to firearms a matter of freedom. Every year, the country pays the price. And every year, we decide to pay it again.

This year's MVPs are the people who spoke up.

While you have been watching the World Cup, there have been 2,000 incidents of gun violence in the United States.

If you follow us, you already know how gun violence gets talked about. Usually in numbers and in news cycles that come and go. But what's left out is everyone actually living it. The survivors carrying trauma, the families grieving, the communities that have been reshaped.

The words of the Second Amendment have not changed since 1791, but what they are understood to mean has changed a lot.

The Secretary of Homeland Security confirmed that the man ICE just killed in Maine was NOT their intended target.

March For Our Lives@marchforourlives.bsky.social · 2mo ago

A gun ended another life this week. This time, a 26-year-old man is dead in Biddeford, Maine. Immigrant rights advocates say he was authorized to work in the United States, carried a Social Security number, and was leaving for his job when a federal immigration officer shot and killed him.

A gun ended another life this week. This time, a 26-year-old man is dead in Biddeford, Maine. Immigrant rights advocates say he was authorized to work in the United States, carried a Social Security number, and was leaving for his job when a federal immigration officer shot and killed him.

A toy gun has to meet federal safety standards, but a real one doesn’t 🤔🤔

We put together an educational resource on 250 years of guns in America, from the revolution to the present day. It's history, laid out so you can see the throughline. 250.marchforourlives.org

250 Years of Guns in America | Historical Archive & Data

An educational archive tracing 250 years of gun history in America — civilian firearms data, gun violence statistics, economic costs, and the Second Amendment in historical context.

250.marchforourlives.org

Guns were not incidental to America's founding story. They were the mechanism.

There have been 207 mass shootings in America this year. We're only halfway through.

This is what normal sounds like now. If children can say “liberty and justice for all” through the sound of gunfire without flinching, this stopped being a crisis a long time ago. It became routine. This is the “Pledge.”

We made a jersey for the World Cup. From the front, fan gear. On the back: "＃1 Cause of Death for American Kids: Guns" Thousands hit the streets of New York, but only a few remain. Donate for a chance to win one and fund more campaigns like this: mfol.us/jersey Size L only. Entries close July 5.

We shouldn't be＃1 in this. So we took to the streets.