Massry School of Business

@massryschoolofb.bsky.social

Morris Massry Endowed Professor Sanjay Goel's recently published study examines how growing cybersecurity demands impacts employee behavior. The paper says that repeated exposure to security requirements can lead to “security fatigue”. Read the full story below 👇

Study: 'Security Fatigue' May Weaken Digital Defenses

A recent study led by UAlbany researchers on security fatigue, published in the European Journal of Information Systems, examines how growing cybersecurity demands are impacting employee behavior.

albany.edu

Aleksandra Kovacheva, an Assistant Professor at the Massry School of Business, was featured in an article on the success of these mystery toys and the emotion-driven marketing strategies that contribute to their appeal. Read Professor Kovacheva's insights here: www.wsj.com/economy/cons...

The Explosive, Addictive World of Mystery Toy Collecting

Getting hold of Labubus and other blind-box toys is a game of odds; the thrill of the surprise keeps young consumers coming back for more.

wsj.com

We have had an exciting couple of weeks for our MBA program alums! Sarah Samascott joined AREA 23 as an Account Supervisor, Jenna Zenaldin has transitioned to the Ayco Product Team at Goldman Sachs and Nichole Carlozzi joined the Schenectady City School District as its Audio Visual Technician.

Bild

"Sugar has become the carcinogen of this generation. Consumers are looking for 'better-for-you' options—and that shift is here to stay." — Norm Snyder ’83, CEO of Reed's, Inc. We chatted with Snyder about Reed's, his time at UAlbany and his leadership in the beverage industry. Read our interview👇

albany.edu

When a disaster devastates a school, the aftermath extends beyond physical damage. Recovery is a complex, emotional and years-long process. Two @albany.edu researchers are participating in a DHS funded study that aims to simplify disaster preparation and recovery. Read more below.

DHS-Funded Research Examines Long-Term Recovery for K-12 Schools After Tragedies

Matthew Crayne, associate professor of management in the Massry School of Business, and Sam Penta, assistant professor of emergency preparedness in the College of Emergency Preparedness, Homeland Secu...

albany.edu

This week, Dean Davis-Friday was presented with the newly endowed Chair in Business Leadership and Professor Biswas was presented with the Ackner/Newman Professorship in Business and Innovation. We are so proud of all Dean Davis-Friday and Professor Biswas have accomplished!

Bild

💫 This week, we hosted Brad Coleman, Partner at SLR Capital Partners, as a Massry School of Business Executive in Residence! His Q&A left our students better prepared to seize opportunities in finance and beyond. Thank you, Brad, for fostering the next generation of leaders!

BildBild

Last week, our American Marketing Association students attended their second annual site visit to Situation Interactive, an agency started by Massry alum Damian Bazadona. Students met with Situation leaders to strengthen their skills. Thank you to the Situation team for meeting with our students!

BildBild

Looking for things to do in the Capital Region this weekend?⁠ Here's our weekly, curated list of noteworthy events, festivals and outings in the region. For even more events happening this weekend, click on the link in the thread below.

Exciting news at the University at Albany Massry School of Business! Evening MBA student Alexis Boucher is taking the next step in her career. After more than six years at Regeneron, Alexis has joined CMK Select as a Senior Associate. Congratulations Alexis!

Bild